SES Chicago 2009 - SearchMonkey
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SES Chicago 2009 - SearchMonkey

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Presentation from the 'Developments in IR on the Web' panel, December 8th 2009. ...

Presentation from the 'Developments in IR on the Web' panel, December 8th 2009.

This presentation gives an overview of WHY search engines are making use of Structured data, HOW we're making use of it, HOW users are seeing it presented, WHAT volume and type of data we're starting to see (are engines starting to provide enough of a carrot?), and finally HOW we're making it easier to expose your rich data.

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SES Chicago 2009 - SearchMonkey SES Chicago 2009 - SearchMonkey Presentation Transcript

  • Nick Cox Developments in IR on the Web
    • 12.08.2009
  • In the beginning the web was fragmented Funny pictures Mom’s website Cool bookmarks Local jazz bands Supersecret military site
  • So we built search engines to find the good stuff Funny pictures Mom’s website Cool bookmarks Local jazz bands Supersecret military site Google Yahoo! AOL
  • The Web has many similar sites describing the same things Businesses People Products Amazon NewEgg eBay Best Buy CitySearch Y! Local YellowPages Yelp Facebook Friendster MySpace Orkut What if we could unify all of these documents into specific objects?
  • Structured Data in use by the engines
  •  
  • Not just presentation – but VIRTUAL verticals Yahoo! Presentation, Confidential
  • Not just presentation – but VIRTUAL verticals Yahoo! Presentation, Confidential
  • Bing and Google are joining the party
  • What Structured Data is out there?
  • What Structured Data is out there? Oct, 2008 May, 2009 Percentage of URLs with embedded metadata in various formats >400% increase in RDFa data
  • What Structured Data is out there?
    • URLs with RDF, tag, hcard, adr, hatom, xfn, geo, hreview. 527% increase in known meta-data since October 2008
    • – (July 09)
  • What’s in it for you?
  • Benefits
    • Visibility
      • Automatically generated ‘rich’ or ‘blended’ results are made from your content – catching the users eye when your content is most relevant.
    • “ we’ve seen CTR gains of over 15% with several of our auto-on applications”
    • – Y! Search Blog 2009
    • Added functionality
      • Allow users to interact with your content as it should be used – add your address directly to their address book. Allow engines to logically rank your content for users – show the Starbucks nearest the user, find the cheapest room in your hotel.
    • Simplicity
      • Gain all of this ‘automatically’ – JUST ADD MARK-UP!
  • Automatic SearchMonkey results using only semantic data <object width=&quot;512&quot; height=&quot;296&quot; rel=&quot; media:video “ resource =&quot; http://example.com/video_object.swf “ xmlns:media =&quot;http://search.yahoo.com/searchmonkey/media/&quot;> <a rel=&quot; media:thumbnail “ href=&quot; http://example.com/thumbnail_preview.jpg &quot; /> <param name=&quot;movie“ value=&quot;http://example.com/video_object.swf&quot; /> <embed src=&quot;http://example.com/video_object.swf&quot; type=&quot;application/x-shockwave-flash&quot; width=&quot;512&quot; height=&quot;296&quot;> </embed> </object> No coding required!
  • Yahoo! Understands Objects (a LOT of them)
    • Current ‘Objects’
    • Products: RDFa, Good Relations, hproduct (draft)
    • Reviews: RDFa, hreview
    • Videos: RDFa, Facebook’s Share microformat
    • People: RDFa, hcard, hresume, xfn
    • Businesses: RDFa, hcard, hreview
    • Images: RDFa
    • Documents: RDFa
    • News: RDFa, NewsML
    • Games: RDFa
    • Events: RDFa, hatom
    • Resumes: RDFa, hresume
    Yahoo! Presentation, Confidential http:// developer.search.yahoo.com /start
  • Contact
    • SearchMonkey
      • http://developer.yahoo.com/searchmonkey/
      • Mailing lists
        • [email_address]
        • [email_address]
      • Forums
        • http://suggestions.yahoo.com/searchmonkey
    • Nick Cox
      • Personal Blog - semanticmonkey.com
      • Twitter - Twitter.com/NCox