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WordPress for Business Owners
 

WordPress for Business Owners

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Creating your own website can be tricky. WordPress makes creating and managing your own website much, much easier. I've created this presentation to walk business owners through the steps.

Creating your own website can be tricky. WordPress makes creating and managing your own website much, much easier. I've created this presentation to walk business owners through the steps.

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WordPress for Business Owners WordPress for Business Owners Presentation Transcript

  • WordPress Not Just For Blogs Anymore: Build Better Business Websites - SlidesBy Nick Armstrong -- IAmNickArmstrong.com -- @ImNickArmstrong
  • Hi - I’m Nick!2 web design awards in state-wide events4 years of WordPress experience13 years web design experience (I’m 25)Ask QuestionsEmail: Nick@IAmNickArmstrong.comTwitter: @ImNickArmstrongWebsite: IAmNickArmstrong.com
  • What We’ll Cover1. WordPress 101: Blogs, Business, + Beyond a. About WordPress b. Installation c. The Dashboard and Controls ickg d. Blog or Website (or both!) m N arnin2. Look and Feel Frrovital toailleing a f.ew a. Themes ote e b. Widgets c. Menus d. PHP, CSS, and XHTML A N nd error OK with of do it live a e. Tools to Design la e tt3. Managing Content Tria Press. B try no re y ou d t efo a. The Two Types of Content Wor mes, bu er b ! ti erv b. Publishing Method te st s tomers c. Images and other media u se a ur cus ays ow yo4. Managing Users Alw sh a. Handling User Accounts b. Managing Updates c. Comments and Links5. Connecting to the World a. Plugins b. 3rd Party Tools
  • Spot a WordPress Site
  • Spot a WordPress Site
  • How it all works... Your domain is like your Street Address. It describes a place to go. Your hosting is like your House. It’s a place for things to be put. WordPress is the shelves/walls/tables/etc, a place to put stuff on. The theme is the paint on the walls, decor, etc. Your content is the stuff on the shelves/walls, etc.
  • .ORG vs .COM .Org Self-hosted (you buy hosting) Self-promoted (no built-in community) Highly customizable (custom themes, custom plugins) .Com WordPress.com-hosted (you can pay for add-ons) Community-driven (built-in community) Not so customizable (no custom themes -- only custom css, no custom plugins)
  • WordPress: SEO Secret Sauce Pretty URLs Pretty Code (XHTML Valid) Content Structure Plugins
  • WordPress: Simple CPanel Install *Assuming your domain is already pointed, to get to CPanel just visithttp://www.yourdomain.com/cpanel in your browser. Your webhost may not use cpanel.
  • WordPress: Simple CPanel Install Install in a sub-domain Install in a folder or in the root Admin Username - Don’t Use Admin. Really.
  • WordPress Basics The Dashboard Hub of all action Reached by going to yourdomain.com /wp-admin/
  • The Wordpress Menu Add new blog post Add new static page Google Analytics Plugin update available Drafts Recent Comments
  • Basic Settings Use this option to change whether the blog is the home page or if a static page is the home page. Blog Title, Tagline, WordPress address, and Blog address all affect SEO. Settings -> General How many blog posts appear Settings on the blog page before the archive starts. Static pages and archive width. Settings -> Reading Settings
  • Wait, No Blog?Remove the blog entirely or just move the blog tosomewhere besides the front page.Here are the steps:1 - Create two pages. One called “Home” and one called “Blog” (orwhatever you want them to be named).2 - Go into Settings -> Reading and set “Home” as the Front Page. Set“Blog” as the Posts Page.3 - ALWAYS leave the *Page* called “Blog” blank. It’s just a containernow - not where you write posts. (You still write posts under the “NewPost” menu option).
  • Blog Terminology Blog vs blog post - Be very careful. Your “Blog” is your website. A “blog” or “blog post” is an individual article on that website. Tag - Key words or phrases associated with this particular post. Pick 3-5. Category - Think of these as folders to organize the types of posts you often write about. For example, if you’re a vet, and you wrote about dogs, you’d put the post into the Dogs category (as opposed to the Cats or Birds category). A post can belong to more than one category. Trackback/Pingback - A link to your Blog from another site, which creates a reciprocal link in the comments section. You can delete these like comments (if, for example, the trackback was spam).
  • Look and Feel
  • Let’s Check Out SomeThemes and Customize Them
  • You probably don’t want tohear this, but... The -best- way to make sure your site looks and feels like your brand is to have a custom theme designed for you. For moderately complex designs, expect to spend between $2,500 to $10,000 (depending on your local economy)
  • Silly question, but... How do I get rid of all that junk in the sidebar? Click here or here
  • Widgets Widgets directly relate to...This is where all that“extra junk” in your theme comes from. ...what your visitors see.
  • ...Widget Be Gone 1 Click here 2 3 AfterBefore
  • ...Widget Come Back To add a widget to the sidebar, just click and drag it to the sidebar until a dashed box appears, then drop it there. You can rearrange widgets the same way.
  • Managing Content
  • Posts vs Pages Posts are dynamic content that are frequently updated by you. Pages are for static content that doesn’t change very often. Think “Today’s News” (post) vs “About Us” (page) A blog page (created automatically for you, unless you customize) is a special kind of page that shows posts. Newer posts stack on top and push older posts down (into the archive).
  • Add a New Post On the WordPress Menu, click on “Add New” under the Posts menu. Note that this is a collapsable/ expandable menu. Collapse the menu Edit brings up a list of existing posts and drafts. Post Tags shows you all the “tags” you’ve used. Categories shows you all the “categories” you’ve used and allows you to edit them.
  • Minimal OutlinesWordPress recently minimized what they show on each page.Here’s how to fix it.
  • What you see is what you get view vs HTML viewTitle Add a picture Publish or Update (save) Post body - write your content here.300-500 words is the usual guideline, but write for your audience. Select or create appropriate categories Excerpts are helpful descriptors of the blog post - I use the single paragraph that best exemplifies the post. Don’t worry about this. Don’t worry about this. Enable/Disable comments and trackbacks Add 3-5 keywords or phrases
  • More Post Options Save without making public Preview without publishing You can create Category hierarchies. For example, if you Draft/Review/Published talk about Dogs, you can create a Dogs parent category, and Large Breed and Small Breed child Public - visible to anyonecategories under Dogs. Password - public, with password Private - must be logged in Publish now vs future Add as Parent or child of ... Publish or Update (save)
  • Adding/Editing Images Rotate/center Scale = resize Title and Alt text can be the same Crop = cutAdd a link here Aligns with text
  • New Link Options You can easily link to internal content now (via asearch box or recent posts list)
  • Pages Exactly the same as posts, but: No Tags No Categories No Excerpt Pages can be children of other pages Pages can have templates (advanced)
  • Same as postsTitle Publish or Update (save) Page body text Select a parent for this page Enable/disable comments and trackbacks Don’t worry about these Order for menu purposesDon’t worry about these
  • Page and Post ManagementEdit page New page content Preview page Delete page Edit tags, category, title - not content
  • Blogging Best PracticesSEO isn’t magic. SEO (search engine optimization) happens when you put your ducks in a row. Focused posts, with well-chosen, appropriate keywords, a well-chosen, keyworded title, and a well-chosen category go a long way to improving your rankings.Plan - then write! Your blog should have a definite niche. Our Vet example continued - know what topics you’re likely to be blogging about and create categories and structure beforehand. It’s okay if this structure changes over time (it will!)
  • Content MapCategories -> Longest Lasting ThemesSub-Categories -> Smaller ThemesTags -> Keywords, Minor ThemesPages -> Static?Authors -> Oh boy. “Blog Groupies”
  • Customizing Menus Important!
  • Customizing Menus 1 2 3
  • Customizing Menus Add a link to a page outside your site 3 Link text Mouseover text1 Remove this link 2 Add a link to a category listing from your blog
  • Customizing Menus Finally, select your new menu from the drop-down box and click “save”
  • Managing Users
  • Users, Subscribers, Etc. Username is the default “display name” - you can change this to the First Name, Last Name, Nickname or combination. Certain themes link your website/bio info. Roles: - Subscriber - can access “Private” areas. - Contributor - can write posts but not publish them. - Author - can write posts AND publish them. - Editor - can edit others posts. - Administrator - can edit site.
  • Best Practices for Users Do not give a user more permission than they need. The fewer admin accounts, the better. STRONG PASSWORDS. - 1 letter - 1 number - no whole words - 1 symbol
  • Comment Moderation? “Lefties” say: Let everyone comment. “Righties” say: Hell no. Sign up first. Users say: Why the hell are you making me jump through hoops?
  • The “Best” Answer: Disqus (no site-specific login) Akismet (strong spam filtering) Common Sense Apologize (Actually, say “Sorry”)
  • Connecting to the World
  • Pretty URLs This prevents your listing in search engines before you’re ready. These settings control your “pretty” URLs - and improve SEO on everything but Numeric and Default.If you have a lot of pages and posts, starting with a number (like year) is vital.
  • PluginsAdd Update Click here Search here Click here Then... (next Then here slide)
  • You’ve Got PluginsRating Click to install Mouse-over to seenumber of ratings. Last Update Compatibility
  • How To Pick a Great PluginHighest Stars/Most RatingsBest FeaturesUp To Date (Works with your version ofWordPress - or at least the “family”. Forexample, 2.8.x is a family, 2.7.x is afamily...)
  • Plug-Ins (Part One)Feedburner - Feedburner.com Track your RSS stats Free account and Plugin requiredGoogle Analytics Track your Site stats Free account required, Plugin is usefulGoogle XML Sitemaps Creates an XML Sitemap of your website Notifies Google, Ask, Bing, and Yahoo when you update
  • Plug-Ins (Part Two)Disqus (Official) Users log-in and comment to your site w/ a social media profile Easy comment moderationAll-In-One SEO or Platinum SEO Keywords and Metatags for individual pages, posts, etc. Highly customizableSociable // TweetThis // whatever Adds social media icons to your site for easy sharing
  • Plug-Ins (Part Three)Widget Logic Allows you to customize exactly which pages a widget appears onExecPHP Allows you to put PHP code into your pages and postsPHPCode Widget Allows you to execute PHP code in your widget areasLogin Lockdown Prevents most break-in attempts to your site
  • Common Add-OnsYouTube/Flickr slideshows Now able to just throw the URL in a post and WordPress does the heavy lifting for you.Feedburner - Feedburner.com Track your RSS stats Free account and Plugin requiredGoogle Analytics Track your Site stats Free account required, Plugin is useful
  • URL ShortenersI use http://bit.ly because I like real-timestats; there are other URL shorteners thatinclude good stats as well.HootSuite’s ow.ly links and Google’sgoo.gl links are just two more.
  • JavaScript EffectsjQuery (javascript) is easy to add.http://docs.jquery.com/UI/AccordionDepends on theme, but code goes infunctions.php
  • Let’s Do Some Quick Modifications
  • Best PracticesDo not search for the “cheapest” solution.Buy hosting, domain, and servicesFROM ONE PLACE.Prepare documents with all your log-inand account information.Search for coupons before purchasing.
  • FinallyDo not feel “stuck” with one WordPressdeveloper. We all charge different rates,we all have similar skill sets.The differentiating factor is the care andconsideration they give to you as theclient.
  • eBook Coming Soon!For a more in-depth look and explanationon the topics we’ve covered today, I’mcreating an eBook.Subscribe to my blog(IAmNickArmstrong.com) to get anotification.
  • Q+A Time - Thank You!Time to ask and answer specificquestionsNickMArmstrong@gmail.comwww.IAmNickArmstrong.comTwitter: @ImNickArmstrong (say hi!)LinkedIn: http://www.linkedin.com/in/NickMArmstrong