Web Strategy

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    2 Favorites

    Web Strategy - Presentation Transcript

    1. WTF!? Marketing’s Web Strategy Web Strategy is the art of telling your story online. The simplest way to think about it is to use Seth Godin’s hierarchy of success. Don’t worry - it’s nowhere near as “snake-oil” as it sounds.
    2. The Hierarchy of Success Attitude Approach Goals Strategy Tactics Execution
    3. Attitude Attitude refers to Who You Are and What You Believe In. Defining your Attitude shapes every step to follow.
    4. Approach Approach defines the tools you use and how you say what you want to say. Are you a great speaker? Use vlogs or podcasts. Are you a great writer? Use a Blog.
    5. Goals Your goals should reflect your Attitude and Approach. SMART - specific, measurable, achievable, realistic, and timely. Want to teach and have great speaking skills? Set a goal to become a leading mind with your videos.
    6. Strategy Strategy defines the overarching steps you need to take to achieve your goals. Consistency is key - your strategy should reflect your Attitude and Approach. If it doesn’t, you’re seen as inauthentic.
    7. Tactics Tactics are “sectioned”, executable parts of your Strategy. Tactics define specific actions you can take. Tactics make or break your business.
    8. Execution Execution is going out and getting it done, measuring the results, and (possibly) changing up your plan. Do work, son. Make it so. Most people start here (and fail).
    9. Be a Digital Gunslinger Practice: Authenticity Humility Credibility Transparency Integrity Accountability Honesty Consistency Because it makes you (and your business) HUMAN.
    10. Web Strategy With the right adviser, you can come up with a great plan that suits your business. There’s a reason my friends don’t play Risk with me anymore. Contact me to develop your own strategy! NickMArmstrong@gmail.com

    + Nick ArmstrongNick Armstrong, 1 month ago

    custom

    216 views, 2 favs, 2 embeds more stats

    WTF Marketing's web strategy in 10 slides.

    More info about this document

    CC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs License

    Go to text version

    • Total Views 216
      • 201 on SlideShare
      • 15 from embeds
    • Comments 0
    • Favorites 2
    • Downloads 0
    Most viewed embeds
    • 14 views on http://www.wtfmarketing.com
    • 1 views on http://localhost:8888

    more

    All embeds
    • 14 views on http://www.wtfmarketing.com
    • 1 views on http://localhost:8888

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories