Social Media Schizophrenia
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Social Media Schizophrenia

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How to overcome your tendency to dilute your message by jumping on every "next big thing" social media platform... and what you can do right now in 12 steps to get back on track.

How to overcome your tendency to dilute your message by jumping on every "next big thing" social media platform... and what you can do right now in 12 steps to get back on track.

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Social Media Schizophrenia Social Media Schizophrenia Presentation Transcript

  • SOCIAL MEDIA SCHIZOPHRENIA A 12-STEP RECOVERY PROGRAM BYBy Nick Armstrong -- WTFMarketing.com -- @WTFMarketing
  • WHO AM I?DESPITE A COMPLETE ANDUTTER LACK OF MYSTICALABILITIES, I WAS ONCEKNOWN AS A...... SOCIAL MEDIA GURU.
  • SOCIAL MEDIA SCHIZOPHRENIA LEADS QUICKLY TO BURNOUT.
  • I’M HERE TO HELPDO YOU REMEMBER YOURFIRST SCREENNAME? HTTP://WWW.FLICKR.COM/PHOTOS/JULIAPATRICIAROY/3523389278/SIZES/Z/IN/PHOTOSTREAM/
  • STEP #1: BEG FORGIVENESS YOU’VE ANGERED THE TECH GODS. HUG A GEEK.HTTP://WWW.FLICKR.COM/PHOTOS/RICHEVENHOUSE/2542889550/SIZES/M/IN/PHOTOSTREAM/
  • STEP 2: CREATE A STRATEGY Social Networks 23% “Other” 34%HOW MUCH TIME DO YOUACTUALLY NEED?WHAT’S YOUR GOAL? GamesHOW DO YOU MEASURE IT? 10% Entertainment 13% Email Search IM Portals 8% 3% 4% 4%
  • STEP 3: REDUCE ACCOUNTS HOW MANY ACCOUNTS DO YOU ACTUALLY HAVE? THE MOST I’VE HAD: 26 (BEFORE I LOST COUNT) ARE ANY REDUNDANT? DO THEY ALL WORK TOWARDS YOUR GOAL? WORSE: CAN YOU BE YOU ON ALL OF THEM?HTTP://WWW.FLICKR.COM/PHOTOS/TO-STEVE/168874939/SIZES/Z/IN/PHOTOSTREAM/
  • STEP 4: POST UPDATES EFFICIENTLYWHAT TOOLS ARE YOUUSING?HINT: A BROWSER JUSTISN’T GOOD ENOUGH. HTTP://WWW.FLICKR.COM/PHOTOS/LAURAJO/4568372067/SIZES/O/IN/PHOTOSTREAM/
  • MORE COFFEE = MORE EFFICIENCY SWEET, SWEET EFFICIENCY.
  • STEP 5: USE AGGREGATORS ONE SOURCE ONE POST LOTS OF REACHHTTP://WWW.FLICKR.COM/PHOTOS/PLACBO/2826724783/SIZES/Z/IN/PHOTOSTREAM/
  • JUST CLEAN YOUR SCREEN...
  • STEP 6: HIRE HELPBRUCE WAYNE HASALFRED.ELLEN HAS THE INTERNS.WHY CAN’T YOU GET SOMEHELP TOO? HTTP://WWW.FLICKR.COM/PHOTOS/TROJANGUY/2933224898/SIZES/Z/IN/PHOTOSTREAM/
  • JUST TRAIN THEM FIRST...(AND FOR GOD’S SAKE DON’T JUST USE YOUR NEPHEW)
  • STEP 7: USE BETTER TOOLS USE THE RIGHT TOOL FOR THE RIGHT JOB. ANY TOOL CAN BE DANGEROUS IF USED IMPROPERLY. UNDERSTAND YOUR AUDIENCE, WHERE THEY HANG OUT, AND WHEN...HTTP://WWW.FLICKR.COM/PHOTOS/44534236@N00/2877671422/SIZES/Z/IN/PHOTOSTREAM/
  • SOURCE: HTTP://WWW.MEDIABISTRO.COM/ALLTWITTER/SOCIAL-MEDIA-USER-DEMOGRAPHICS_B38095
  • STEP 8: LIMIT EXPOSUREWHAT IS YOUR TIMEWORTH?HOW MUCH HAVE YOUWASTED SO FAR?HOW MUCH MORE AREYOU WILLING TO WASTE? HTTP://WWW.FLICKR.COM/PHOTOS/NICMCPHEE/455279239/SIZES/Z/IN/PHOTOSTREAM/
  • STEP 9: CREATE REPORTS + GOALS WITHOUT KNOWING WHERE YOU’RE GOING, YOU’LL JUST BE SPINNING YOUR WHEELS. CREATE AN EASY WAY TO FIND OUT IF YOU’RE WINNING. HTTP://WWW.FLICKR.COM/PHOTOS/30911243@N00/2515717499/
  • STEP 10: MEASURE YOUR SUCCESSUSE YOUR REPORTS.REALLOCATE YOUR TIME.ACTION TRUMPSPLANNING. HTTP://WWW.FLICKR.COM/PHOTOS/DARRENHESTER/3989949630/SIZES/Z/IN/PHOTOSTREAM/
  • WTF MARKETING HIT 500 WE WERE “ARBITRARILY POPULAR”
  • STEP 11: KNOW YOUR LIMITS LIMIT IS NOT A DIRTY WORD. LIMITS CREATE SCARCITY AND OPPORTUNITY.HTTP://WWW.FLICKR.COM/PHOTOS/ALEJANDRO_DAGNINO/2612315752/SIZES/Z/IN/PHOTOSTREAM/
  • STEP 12: SHARE WHAT YOU KNOWIF YOUR FRIENDS AREN’TUP TO SPEED, YOU’RE THEONLY ONE WHO CAN HELP. HTTP://WWW.FLICKR.COM/PHOTOS/8889096@N05/4328088895/SIZES/Z/IN/PHOTOSTREAM/
  • ONE LAST THING...
  • NOBODY WINS IF YOU STOP CREATING
  • THANK YOU FIND ME AT: WTFMARKETING.COM BYBy Nick Armstrong -- WTFMarketing.com -- @WTFMarketing