Social Media Tools
Facebook - Twitter - LinkedIn
Nick Armstrong
WTF Marketing
IAmNickArmstrong.com

Time-Out.
The #1 question you should be
asking yourself is WHY.
Social Media Is Not A Silver Bullet.
Did the telephone save your
business?

What Is Facebook?
A friend-centric social
network
Personal Profile
Friends
Wall, Status, Pictures
Groups, Pages, Events
Notes, Applications
Pokes

Why Use Facebook?
Facebook is the most
popular social network
For both Personal and
Business use
Easily share pictures,
videos, and notes
Easy integration with
other social media tools

Sign Up
Create a personal
profile using the form
on Facebook.com
You can also create a
page for your business
here - click on that
link, you will not need a
profile.

Privacy
Safest: set everything
to “Friends Only”
Set up Friend Lists
and revoke privileges
as needed
Set Privacy settings
now, before they
become an issue

Privacy - Part 2
Any application your
friends add can also
see your information
Revoke application
privileges before you
add friends

Privacy - Let’s Do It Now
Click on Settings -> Privacy Settings.
Click through each of Profile,
Search, News Feed and Wall, and
Applications, turning the settings to
“Friends Only”.
Uncheck any option that you don’t
understand.
You can also block people here - if
you block someone, you disappear
to them entirely.
Make sure you block them first!

Finding Friends
5,000 friend limit.
Use the Friends menu to
invite or find new friends.
Only friend people you
know in person.
It’s considered rude to
friend people you barely
know.

Adding Friends to Lists
Use the Friends page to
create a new list.
Enter the names of people
you want to add to the list and
click on them to add.
Some lists are automatically
created for you.
No one can see which list
you’ve added them to, but can
probably guess.

Personal Profile
Add a personal picture - try to
stay consistent or at least
recognizable.
Post your first status update.
Add as much info as you can.
Add any e-mail address you
might use or have ever used.
Edit quickly by using the pen
buttons.

The Wall
The Wall can accept photos, links, videos,
events, and application-specific items
(Flair, etc.)
A wall post with no extra content becomes a
“status update”.
Liking and commenting are key to building
good community.
You can delete wall posts, comments and
clear your status easily!
It’s not considered rude to “like” a negative
status update.
Hide updates you don’t want.

Photos and Albums
Create a new photo album,
then use Facebook’s uploader
It is considered rude to tag
to upload pictures.
someone in a photo they might
find objectionable.
T your friends.
ag
Photos appear in the public
Share to non-Facebook
timeline.
friends with public link at
bottom of page.

Groups
Groups allow you to interact with people you are not
friends with.
Anyone can create a group - for free.
Groups can send messages.

Events
Anyone can create an
event - for free.
You RSVP - this can be
seen by organizers and
others.
RSVPs appear in the
public timeline.

Pages
Fan pages.
Pages have updates.
Pages count as “friends”
and toward your 5,000
friend limit.
You can restrict what
Pages can see about you
by adding them to lists.

What is Twitter?
One-to-Many instant messaging
140 character messages or less - called a Tweet
Each user has a username and avatar
“Follow” users to see their Tweets
Messages appear in the Main Feed (AKA Stream,
Timeline)

5 Reasons Twitter is Useful
1 - Potential for huge Word of Mouth promotion
2 - Potentially improved customer service
3 - Incredibly fast information gathering
4 - Easier Online Reputation Management
5 - Improved Google Rankings
... but - it depends on how you use it!

No More Excuses...
Social media is a
participation-based culture.
You have to participate to get
the most value.
But, how much, how often,
and how long you participate
is entirely up to you.

Setting Up Your Account

Setting Up Your Account
Go to www.Twitter.com
Click on “Sign up now”
Enter your full name
Enter a descriptive
username
Enter a strong password
Enter your common email
address
Answer the captcha, click
on “Create my account”

Sweet!
Okay, now what?

Your avatar and username
How many characters you have left (140 is the limit!)
Username and avatar # of people you are following
Click on either to go
to this person’s profile # of people following you
The home feed
Mentions
feed
How long ago something was tweeted
Where the Tweet came from
Tweet, of course!
But about what?

What’s in a Tweet?
@ signifies the next
word is a username
@’s are used in @
Replies and ReTweets
# signifies the next word
is a hashtag
d and a space, then a
user name sends a
direct message

@ Replies
@ Replies
If a Tweet starts with @ - it is an “at reply”.
You can click on an @UserName to go to that
person’s profile.
Whenever your name appears in an @ reply, it
appears in your mentions feed.
Example: “@LeoLaporte Hey Leo - caught your
show - it rocks!”
Only my followers (people who follow
@ImNickArmstrong) who also follow
@LeoLaporte will see the tweet.
If you put more than one username, they will
see the tweet too. Example: “@LeoLaporte
@AmberMac - Rock on.

ReTweets
ReTweeting is sharing someone
else’s Tweets with your network.
It’s a cool way to show respect
on Twitter!
“RT” and “via” are synonymous
Copy and Paste the text you
want to share, and type RT
@UserName at the beginning or
the end of the Tweet - where
username is the name of the
original author (@TheVanguard
here)

Hashtags and Searches
When you add # before a word, it
becomes a Hashtag.
Any tweet with that Hashtag in it
appears in the results when you
search for that tag.
Hashtags (and terms) are
searchable on Twitter. If a LOT of
people tweet that hashtag (or
term), it becomes a trending topic
and is listed on Twitter.com and
your sidebar.
You can Google search to see what
a hashtag means.

Your Home Feed
The Tweets from
everyone you follow
appear here. Your
Tweets will appear
here, too!

Your Mentions Feed
Any tweet that has
your @UserName in it
will appear here.

When you mouse over
a Tweet, two icons appear.
One is for Replying,
the other is for Favoriting.
Click on the star to favorite.
Your favorites appear
in their own feed.
These are visible to anyone.
You can Favorite Tweets.
Come back to them later, share them, make a
highlight reel - whatever feels right.

Direct Messages
Direct Messages sent to you
are only seen by you.
Direct Messages sent by you
are only seen by the person
you sent it to.
You can send a direct message
to only one person at a time.
You can’t send a direct
message to someone who isn’t
following you.

Basic Info
Use your real name -
you’re easier to find!
Don’t change
usernames often.
People will search for
you using your e-mail
address, so use your
most common one.

Basic Info - Part 2
Put your website into the
More Info URL
The One Line Bio should
have specific keywords
you want associated with
you - web designer, for
example.
Use a SPECIFIC location!
City and state. You’ll be
easier to find.

Add a Profile Picture
Your smiling face works best!
Try to use the same avatar across all your social media accounts

Be Sure To Change
Your Background/Theme!
Try http://www.freetwitterdesigner.com

Protecting Your Account
Only people you
approve will be able
to see your tweets
Not valuable for SEO
Harder to gain
respectable following

Finding People to Follow
If you know their username, go
right to their page and click on
the “Follow” button.
You can use your existing
networks (Gmail, Yahoo!, and
AOL) to find Twitter friends.
You can also use the Search
function by clicking on “Find
People”.
WeFollow.com, MrTweet.com,
Twitter.Grader.com

Managing your Followers
It’s okay to unfollow if you get
tired of someone.
It’s okay to block people you
don’t want to follow you.
No notifications are sent when
you block or unfollow.
Don’t feel compelled to follow
back everyone who follows you.
Look for the “Verified Account”
logo on celebrities’ profiles.

Twitter Soft ware
Desktop: TweetDeck and Seesmic
Phone: Tweetie, TwitterBerry
Allows you to organize multiple accounts, see your Home Stream,
Mentions Stream, Favorites, and Direct Messages - and any searches you
create, all in one screen.

Twitter Websites
WeFollow.com
People-powered Twitter Yellow Pages
Mr. Tweet (MrTweet.com)
Recommends relevant people
FriendOrFollow.com
Easily see who you’re following that
isn’t following you back.
Twitter.Grader.com
Compare your Twitter account with
others in your area.

Staying Safe
Use a strong password - at least one upper-case letter, one lower-case
letter, one number, and one symbol.
Do not enter your username and password anywhere but the official
Twitter site. Any 3rd party sites worth using will use OAUTH. OAUTH is
a safe way to use 3rd party sites without giving away your username and
password Usually there’s a link on those sites for “OAUTH” - click this
pop-up will appear:

WHAT IS LINKEDIN?
A business-centric social network
A great place to post:
resume
recommendations
job listings
Q+A

WHY USED LINKEDIN?
Connect with colleagues
(new and old)
Achievements
Recommendations
A Google-Searchable,
SEO maximized resume

Connection level Send this person a message,
Headline, location, add to your network
function
Current Status
Recommendations
YOUR PROFILE PAGE

EXPERIENCE
NOT A RESUME, BUT CLOSE

SOME DUH
Spell-check everything.
Personalize requests for connections.
Get involved in groups.
Make your profile publicly searchable.

SOME PHILOSOPHY
LIONs - LinkedIn Open Networkers (Value: Numbers)
LaMBs - Look at My Buds (Value: Relationship)
Note: you can only ever send 3,000 invites. Ever.
Anything you ever want to know:Viveka Von Rosen
(@LinkedInExpert)

FINDING PEOPLE
Use Search People
(You can find
companies, groups,
etc, the same way)

GROWING YOUR NETWORK
Connection Level
1st level connections: you know
them directly. Send Invite
2nd level connections: someone
you know knows them.
3rd level connections: someone
you know knows someone who
knows someone.
Always personalize invites.

PREPARING YOUR PROFILE
It helps to have a word
document of your
LinkedIn profile handy
You can copy and
paste from a Word
document

Click here
Then edit or add
EDITING YOUR PROFILE
EASY AS FILLING IN THE BLANKS

CUSTOM WEBSITE TITLES
Select “Other” from
the drop-down list

BASIC ETIQUETTE
Photo:
You, easily visible, professional.
Your Name:
Your name, as people know to search for it.
Don’t Know the Sender of an Invite?
Click on the “Archive” button; not “I don’t know”

Search Modifier Search
New Messages Suggested Links
Edit your
profile
Status Updates
Other People’s Updates
Find new
connections
THE HOME SCREEN

ADVANCED STUFF
Groups
More exposure, hard to participate in more than one
Answers
Q+A gets you expertise
Jobs, Companies

Credits
This presentation is licensed
All images used with Creative Commons under Creative Commons
Licensing. Thanks goes to:
“Facebook” Scott Beale / Laughing Squid
“Facebook Model” Bryan Veloso
“Halloween Parade 2007” LarimdaMe
“The Key is a Question of Control” Luna Di Rimmel
Feel free to use and share for non-commercial purposes.
All you need to do is give credit and link back to IAmNickArmstrong.com

More Credits
Thanks to:
“Sharing” by FuriousGeorge81
“Twitter Pack” by carrotcreative
“Business Meeting” by llawliet
This presentation is licensed
under Creative Commons
Feel free to use and share
for non-commercial purposes.
All you need to do is give credit
and link back to IAmNickArmstrong.com

Thank You!
Nick Armstrong
WTF Marketing
IAmNickArmstrong.com