Facebook For Business Nick Armstrong WTF!? Marketing, LLC [email_address]

Social Media in a Nutshell Sites: Facebook Twitter LinkedIn StumbleUpon FriendFeed Digg MySpace Community Based Social Media tools make you interact with you customer Handing over your social media campaign to Word of Mouth Photo credit: Nutshell by steffenz - http://www.flickr.com/photos/steffenz/3100246315/

Sites:

Facebook

Twitter

LinkedIn

StumbleUpon

FriendFeed

Digg

MySpace

Community Based

Social Media tools make you interact with you customer

Handing over your social media campaign to Word of Mouth

There Ain’t No Sherrif Humanity Humility Integrity Accountability Credibility Authenticity Transparency Honesty

The Importance of Culture in Social Media and Facebook What is Facebook’s Culture? The “Party” site College Students Demographics Millennials (Most Entrenched) Boomers (Fastest Growing!) Gen-X… Meh. Culture Is Everything!

What is Facebook’s Culture?

The “Party” site

College Students

Demographics

Millennials (Most Entrenched)

Boomers (Fastest Growing!)

Gen-X… Meh.

Culture Is Everything!

What's in a Friend? "Friends" vs. Friends Networks Segregation Friend Lists Privacy Settings Strong passwords Spoof pages Avoid being Hacked! Photo credit: My social Network on Flickr, Facebook, Twitter and MyblogLog by luc legay - http://www.flickr.com/photos/luc/1824234195/

"Friends" vs. Friends

Networks

Segregation

Friend Lists

Privacy Settings

Strong passwords

Spoof pages

Avoid being Hacked!

Profile, Pages, and Groups, OH MY! Profile Individual, Business Owner, Student Caps at 5,000 connections Page Visible to everyone Updates in public timeline “ Creator”-centric content Unlimited fans Create Events Write a Note (similar to a Blog) Import an external Blog Add Links, Video, Photos Discussion Boards Invite Friends to join Page, restricted amount you can invite per day Send Updates to Fans -Fans can turn updates on/off

Profile

Individual, Business Owner, Student

Caps at 5,000 connections

Page

Visible to everyone

Updates in public timeline

“ Creator”-centric content

Unlimited fans

Create Events

Write a Note (similar to a Blog)

Import an external Blog

Add Links, Video, Photos

Discussion Boards

Invite Friends to join Page, restricted amount you can invite per day

Send Updates to Fans

-Fans can turn updates on/off

Example of Fan Page

Setting Up A Page

Profiles, Pages, and Groups, OH MY! Groups User-Centric Content “ Updates” not in public timeline (usually) Add Links, Video, Photos Discussion Boards Send news and updates which appears in user’s Inbox (can’t blast message once you reach 1000-1500 Group members) Promote Group through Share Feature which will post to Wall Invite Friends to join Page, restricted amount you can invite per day Monitor Comments on Wall and Discussion Board

Groups

User-Centric Content

“ Updates” not in public timeline (usually)

Add Links, Video, Photos

Discussion Boards

Send news and updates which appears in user’s Inbox (can’t blast message once you reach 1000-1500 Group members)

Promote Group through Share Feature which will post to Wall

Invite Friends to join Page, restricted amount you can invite per day

Monitor Comments on Wall and Discussion Board

Example of Group

Profile, Pages, and Groups, OH MY! Photo credit: Facebook Pages Versus Groups by cambodia4kidsorg - http://www.flickr.com/photos/cambodia4kidsorg/3412784311/

Profiles, Pages, and Groups, OH MY! FB Promotional Tools to Market Become a fan of related Pages Join related Groups Participate in Discussion Boards Linking Re-linking Status Updates “ Power Players” Custom URL New Rules Events How Where What Photo credit: Advertising works. by n0nick - http://www.flickr.com/photos/n0thing/2111346/

FB Promotional Tools to Market

Become a fan of related Pages

Join related Groups

Participate in Discussion Boards

Linking

Re-linking

Status Updates

“ Power Players”

Custom URL

New Rules

Events

How

Where

What

Facebook Ads Advertise page, group, event, or website? Setting your audience Stats and Tracking Do it today for free!

Advertise page, group, event, or website?

Setting your audience

Stats and Tracking

Do it today for free!

Facebook Apps and Connecting to other Social Media tools Apps Blogging Facebook Connect Notes Video Casting Twitter Twitter Selective Seesmic Tweet Deck

Apps

Blogging

Facebook Connect

Notes

Video Casting

Twitter

Twitter Selective

Seesmic

Tweet Deck

Q & A Photo credit: Refreshing by aussiegall - http://www.flickr.com/photos/aussiegall/983014791/ Refreshing! Get it?

Thank You! Nick Armstrong WTF!? Marketing, LLC @ImNickArmstrong [email_address]