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Facebook for Business (Brief)
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Facebook for Business (Brief)

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From a class on Facebook For Business - these slides are brief excerpts showing how Facebook can be put to use for Businesses, including events, groups, pages and ads.

From a class on Facebook For Business - these slides are brief excerpts showing how Facebook can be put to use for Businesses, including events, groups, pages and ads.

Published in: Business, Technology

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Transcript

  • 1. Facebook For Business Nick Armstrong WTF!? Marketing, LLC [email_address]
  • 2. Social Media in a Nutshell
    • Sites:
    • Facebook
    • Twitter
    • LinkedIn
    • StumbleUpon
    • FriendFeed
    • Digg
    • MySpace
    • Community Based
    • Social Media tools make you interact with you customer
    • Handing over your social media campaign to Word of Mouth
    Photo credit: Nutshell by steffenz - http://www.flickr.com/photos/steffenz/3100246315/
  • 3. There Ain’t No Sherrif Humanity Humility Integrity Accountability Credibility Authenticity Transparency Honesty
  • 4. The Importance of Culture in Social Media and Facebook
    • What is Facebook’s Culture?
    • The “Party” site
    • College Students
    • Demographics
      • Millennials (Most Entrenched)
      • Boomers (Fastest Growing!)
      • Gen-X… Meh.
    • Culture Is Everything!
  • 5. What's in a Friend?
    • "Friends" vs. Friends
    • Networks
    • Segregation
    • Friend Lists
    • Privacy Settings
      • Strong passwords
      • Spoof pages
      • Avoid being Hacked!
    Photo credit: My social Network on Flickr, Facebook, Twitter and MyblogLog by luc legay - http://www.flickr.com/photos/luc/1824234195/
  • 6. Profile, Pages, and Groups, OH MY!
    • Profile
    • Individual, Business Owner, Student
    • Caps at 5,000 connections
    • Page
    • Visible to everyone
    • Updates in public timeline
    • “ Creator”-centric content
    • Unlimited fans
    • Create Events
    • Write a Note (similar to a Blog)
    • Import an external Blog
    • Add Links, Video, Photos
    • Discussion Boards
    • Invite Friends to join Page, restricted amount you can invite per day
    • Send Updates to Fans
      • -Fans can turn updates on/off
  • 7. Example of Fan Page
  • 8. Setting Up A Page
  • 9. Profiles, Pages, and Groups, OH MY!
    • Groups
    • User-Centric Content
    • “ Updates” not in public timeline (usually)
    • Add Links, Video, Photos
    • Discussion Boards
    • Send news and updates which appears in user’s Inbox (can’t blast message once you reach 1000-1500 Group members)
    • Promote Group through Share Feature which will post to Wall
    • Invite Friends to join Page, restricted amount you can invite per day
    • Monitor Comments on Wall and Discussion Board
  • 10. Example of Group
  • 11. Profile, Pages, and Groups, OH MY! Photo credit: Facebook Pages Versus Groups by cambodia4kidsorg - http://www.flickr.com/photos/cambodia4kidsorg/3412784311/
  • 12. Profiles, Pages, and Groups, OH MY!
    • FB Promotional Tools to Market
    • Become a fan of related Pages
    • Join related Groups
    • Participate in Discussion Boards
    • Linking
    • Re-linking
    • Status Updates
    • “ Power Players”
    • Custom URL
    • New Rules
    • Events
    • How
    • Where
    • What
    Photo credit: Advertising works. by n0nick - http://www.flickr.com/photos/n0thing/2111346/
  • 13. Facebook Ads
    • Advertise page, group, event, or website?
    • Setting your audience
    • Stats and Tracking
    • Do it today for free!
  • 14. Facebook Apps and Connecting to other Social Media tools
    • Apps
    • Blogging
      • Facebook Connect
      • Notes
    • Video Casting
    • Twitter
      • Twitter Selective
      • Seesmic
      • Tweet Deck
  • 15. Q & A Photo credit: Refreshing by aussiegall - http://www.flickr.com/photos/aussiegall/983014791/ Refreshing! Get it?
  • 16. Thank You! Nick Armstrong WTF!? Marketing, LLC @ImNickArmstrong [email_address]