ADV 420 Final Presentaion

1. Gatorade Digital Marketing Strategy
By: Nick Karski

2. History Of G
● Created in the summer of 1965 for the University of Florida football team
● University of Florida assistant coach wanted to know why his players were
being affected by the heat.
● Gatorade helped the team win games and outlast their opponents
● Gatorade is now used by many major sports and by all ages

3. Big Idea
● Website Overhaul
○ Current Website is boring
○ Increase the level of engagement
■ Show that Gatorade is a fun and innovative
brand
○ Promote more products

4. Our Audience
● Well defined Target audience
○ Athletes everywhere
● Strong brand loyalty
● Large consumer base

5. Show The World What You’re Made Of
● Gatorade is more than a sports drink
○ Update products feature on the website
● Allow consumers to purchase from site
○ Teams buy product in bulk
○ Gain more revenue

6. Show The World What You’re Made Of (Cont.)
● Gatorade is a powerful brand
● Gatorade is a fun and interactive brand
● Gatorade is an innovative sports drink
○ Bottle shape
○ It’s a science

7. Stop and Stay Awhile
● Make the user want to explore
○ “Science of G”
○ “The League Of Captains”
○ Gatorade Mobile App

8. Stop and Stay A While (Cont.)
● “Science of G”
○ Shows how Gatorade helps the body during athletic activities.
● “The League Of Captains”
○ Comic series for younger audience
● Gatorade Mobile App
○ Turn water into “the enemy of performance

9. Path To Success
● Metrics
○ Online sales
○ Number of clicks on/in website
● Budget
○ $50,000

10. Making The Strong Even Stronger
● Enhance the brand through digital marketing
● Increase Gatorade product sales
○ Generate more revenue
● Increase online traffic
○ Get consumers to look at Gatorade on the go