Chapter 0 - What is marketing?Presentation Transcript
1 What is Marketing?
2 You tell me. Write down what you think marketing is. In your own words.
3 What is a Brand? Write down the first 5 brand names that come to mind.
4 What does marketing have to do with brand?
5 Why do we need marketing? Do we?
6 Who is good at Marketing?
7 Who is good at Branding?
8 Why be good at both? What is good marketing without good branding?
10 -Marketing. Still sound simple? Target Test Social Internet Mobile Niche Database Direct Guerilla Grassroots Email B2B
12 You are a market for what kinds of products?
13 Kotler: Says: Conventional marketing thought is changing, because markets are changing faster than marketing Why?: We have moved from the industrial economy to the information economy.... So - Businesses are increasingly global.... And - blurring of industry boundaries are rampant Meaning: It is more difficult to know who the customer is, where they live, what they are like... How to create and maintain a competitive advantage....what is a product and what is a service?....
14 Kotler: The new marketing paradigm emphasizes: What does he say is challenging conventional marketing?
15 Brand loyalty
16 No longer treat customers only as “targets” But as long term “relationships”