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Chapter 0 - What is marketing?
 

Chapter 0 - What is marketing?

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  • So, marketers are rethinking how to create, develop, deliver, assess, communicate and capture VALUE for their customers.

Chapter 0 - What is marketing? Chapter 0 - What is marketing? Presentation Transcript

  • 1
    What is Marketing?
  • 2
    You tell me.
    Write down what you think marketing is. In your own words.
  • 3
    What is a Brand?
    Write down the first 5 brand names that come to mind.
  • 4
    What does marketing have to do with brand?
  • 5
    Why do we need marketing?
    Do we?
  • 6
    Who is good at Marketing?
  • 7
    Who is good at Branding?
  • 8
    Why be good at both?
    What is good marketing without good branding?
  • 9
    Marketing....
  • 10
    -Marketing.
    Still sound simple?
    Target
    Test
    Social
    Internet
    Mobile
    Niche
    Database
    Direct
    Guerilla
    Grassroots
    Email
    B2B
  • 11
    Market.
  • 12
    You are a market for what kinds of products?
  • 13
    Kotler:
    Says: Conventional marketing thought is changing, because markets are changing faster than marketing
    Why?: We have moved from the industrial economy to the information economy.... So - Businesses are increasingly global....
    And - blurring of industry boundaries are rampant
    Meaning: It is more difficult to know who the customer is, where they live, what they are like... How to create and maintain a competitive advantage....what is a product and what is a service?....
  • 14
    Kotler:
    The new marketing paradigm emphasizes:
    What does he say is challenging conventional marketing?
  • 15
    Brand loyalty
  • 16
    No longer treat customers only as “targets”
    But as long term “relationships”
  • 17
    Next - Chapter 1