Online Reputation & Social Media Nicholas O’Flaherty Managing Director Bullet PR
A little secret <ul><li>No one can really be a </li></ul><ul><li>‘ social media expert’ </li></ul>
Agenda  <ul><li>Bullet PR </li></ul><ul><li>Our social media experience </li></ul><ul><li>Practical business uses </li></u...
Who we are <ul><li>Full  service </li></ul><ul><li>public relations consultancy </li></ul>
Public Relations <ul><li>So, </li></ul><ul><li>what does that mean…? </li></ul>
Context <ul><li>In the last 3 months…. </li></ul>
Clients…. <ul><li>2degrees </li></ul><ul><li>New Zealand’s third mobile telco network launching next week </li></ul>
Clients…. <ul><li>Freedom Furniture  </li></ul><ul><li>Opening first store in 10 years  </li></ul>
Clients…. <ul><li>Panasonic </li></ul><ul><li>Launching Blu-ray recording platform into New Zealand </li></ul>
Clients…. <ul><li>M&C Saatchi </li></ul><ul><li>Largest independent advertising agency in the world </li></ul>
Clients…. <ul><li>Veda Advantage  </li></ul><ul><li>Announcing latest consumer credit trends  </li></ul>
Clients…. <ul><li>HooHaa   </li></ul><ul><li>Offering text advertising messages to Fly Buys  2.2 million members  </li></ul>
Clients…. <ul><li>Realestate.co.nz </li></ul><ul><li>New Zealand’s largest property portal with 100,000 listings </li></ul>
Clients…. <ul><li>Pinnacle Life  </li></ul><ul><li>Life insurance blog supporting e-commerce sales  </li></ul>
Bullet PR <ul><li>Enough of us…  </li></ul>
More to the point <ul><li>Where do prospective clients find Bullet PR online today?  </li></ul>
The web site… <ul><li>bulletpr.co.nz </li></ul>
The web site…
The web site…
The Bullet PR blog…
The Bullet PR blog… <ul><li>bulletpoints.co.nz </li></ul>
The Bullet PR blog… <ul><li>www.bulletpr.co.nz </li></ul>
The Bullet PR blog…
The Bullet PR blog…
The Bullet PR blog…
The Bullet PR blog…
The Bullet PR blog…
Links from popular sites <ul><li>“ Bulletpoints  – New Zealand based Nicholas O’Flaherty blogs a familiar mix of reputatio...
The Bullet PR blog…
Bullet PR on Linkedin… <ul><li>linkedin.com/in/nicholasoflaherty </li></ul>
The Bullet PR blog…
The Bullet PR blog… <ul><li>The point is that social media has made it easier  </li></ul>
The Bullet PR blog… <ul><li>The point is that social media has made it easier  </li></ul>
<ul><li>Stream the blog posts here..  </li></ul>
The Bullet PR blog… <ul><li>The point is that social media has made it easier  </li></ul>
Bullet PR on Twitter… <ul><li>  </li></ul><ul><li>twitter.com/BulletPR </li></ul>
The Bullet PR blog…
The Bullet PR blog… <ul><li>The point is that social media has made it easier  </li></ul>
The Bullet PR blog… <ul><li>The point is that social media has made it easier  </li></ul>
The Bullet PR blog… <ul><li>The point is that social media has made it easier  </li></ul>
Bullet PR on Facebook… <ul><li>  </li></ul><ul><li>facebook.com/nicholas.oflaherty </li></ul>
The Bullet PR blog… <ul><li>The point is that social media has made it easier  </li></ul>
The Bullet PR blog… <ul><li>The point is that social media has made it easier  </li></ul>
Bullet PR on YouTube… <ul><li>  </li></ul><ul><li>youtube.com/user/bulletprnz </li></ul>
The Bullet PR blog…
Bullet PR on Flickr… <ul><li>  </li></ul><ul><li>flickr.com/photos/bulletpr </li></ul>
Bullet PR on Flickr
Bullet PR on Flickr
Bullet PR on Flickr
The Bullet PR blog… <ul><li>The point is that social media has made it easier  </li></ul>
The Bullet PR blog… <ul><li>The point is that social media has made it easier  </li></ul>
Bullet PR online  <ul><li>OK, that’s Bullet PR online today  </li></ul>
Bullet PR in 2000  <ul><li>9 years ago Bullet PR’s only online presence was: </li></ul><ul><li>a crap one page collateral ...
Business necessities  <ul><li>We would be out of business today if we had left it like that… </li></ul>
Why?  <ul><li>Prospective clients carry out due diligence online </li></ul><ul><li>Prospective employees want to check out...
So what’s changed?  <ul><li>Social Media! </li></ul>
What’s social media?  <ul><li>“ Social media  is online  content  created by people using highly accessible and scalable p...
Social media includes..  <ul><li>Blogs </li></ul><ul><li>Social Networks, eg: Twitter, Facebook, LinkedIn  </li></ul>
Practical business uses  <ul><li>Blogs </li></ul><ul><li>LinkedIn  </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </...
Blog - benefits <ul><li>Share company news & information (can replace role of media release)  </li></ul><ul><li>Generate w...
Blog - benefits <ul><li>Branding/online visibility & SEO </li></ul><ul><li>Reputation management </li></ul><ul><li>Two-way...
Where does PR fit in? <ul><li>Advise on content </li></ul><ul><li>Posting schedule </li></ul><ul><li>Editorial input </li>...
Linkedin <ul><li>Starts with personal reputation </li></ul><ul><li>Specifically business and professional focused; no ambi...
Twitter <ul><li>Fast way to pick up database of followers </li></ul><ul><li>Rapid reaction channel  </li></ul><ul><li>Poin...
Practical business uses  <ul><li>Blogs </li></ul><ul><li>LinkedIn  </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </...
Facebook <ul><li>Facebook fan page better than group </li></ul><ul><li>Need to respect the users </li></ul><ul><li>Can’t b...
Monitoring  <ul><li>Your brand </li></ul><ul><li>Your competitors </li></ul><ul><li>Your industry  </li></ul>
Other social networks  <ul><li>Bebo </li></ul><ul><li>MySpace </li></ul><ul><li>TradeMe </li></ul><ul><li>NZ Girl </li></u...
Other social networks  <ul><li>Bebo </li></ul><ul><li>MySpace </li></ul><ul><li>TradeMe </li></ul><ul><li>NZ Girl </li></u...
Monitoring  <ul><li>Your brand </li></ul><ul><li>Your competitors </li></ul><ul><li>Your industry  </li></ul>
Free monitoring tools <ul><li>Google Alerts </li></ul><ul><li>Twitter Search </li></ul><ul><li>Ice Rocket  </li></ul>
When to respond?  <ul><li>Who’s saying it? </li></ul><ul><li>What are they saying?  </li></ul><ul><li>To whom and how many...
And use this <ul><li>Which means you need an… </li></ul>
RSS Feed Reader <ul><li>Google Reader </li></ul><ul><li>Bloglines </li></ul>
Summary <ul><li>You must resource social media adequately; someone needs to take charge, and it’s an ongoing commitment </...
Questions <ul><li>Nicholas O’Flaherty </li></ul><ul><li>Managing Director </li></ul><ul><li>Bullet PR </li></ul><ul><li>[e...
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Bullet Pr Online Reputation & Social Media, Auckland Chamber 30 July 2009

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Bullet Pr Online Reputation & Social Media, Auckland Chamber 30 July 2009

  1. 1. Online Reputation & Social Media Nicholas O’Flaherty Managing Director Bullet PR
  2. 2. A little secret <ul><li>No one can really be a </li></ul><ul><li>‘ social media expert’ </li></ul>
  3. 3. Agenda <ul><li>Bullet PR </li></ul><ul><li>Our social media experience </li></ul><ul><li>Practical business uses </li></ul><ul><li>Monitoring and responding </li></ul><ul><li>‘ social media expert’ </li></ul>
  4. 4. Who we are <ul><li>Full service </li></ul><ul><li>public relations consultancy </li></ul>
  5. 5. Public Relations <ul><li>So, </li></ul><ul><li>what does that mean…? </li></ul>
  6. 6. Context <ul><li>In the last 3 months…. </li></ul>
  7. 7. Clients…. <ul><li>2degrees </li></ul><ul><li>New Zealand’s third mobile telco network launching next week </li></ul>
  8. 8. Clients…. <ul><li>Freedom Furniture </li></ul><ul><li>Opening first store in 10 years </li></ul>
  9. 9. Clients…. <ul><li>Panasonic </li></ul><ul><li>Launching Blu-ray recording platform into New Zealand </li></ul>
  10. 10. Clients…. <ul><li>M&C Saatchi </li></ul><ul><li>Largest independent advertising agency in the world </li></ul>
  11. 11. Clients…. <ul><li>Veda Advantage </li></ul><ul><li>Announcing latest consumer credit trends </li></ul>
  12. 12. Clients…. <ul><li>HooHaa </li></ul><ul><li>Offering text advertising messages to Fly Buys 2.2 million members </li></ul>
  13. 13. Clients…. <ul><li>Realestate.co.nz </li></ul><ul><li>New Zealand’s largest property portal with 100,000 listings </li></ul>
  14. 14. Clients…. <ul><li>Pinnacle Life </li></ul><ul><li>Life insurance blog supporting e-commerce sales </li></ul>
  15. 15. Bullet PR <ul><li>Enough of us… </li></ul>
  16. 16. More to the point <ul><li>Where do prospective clients find Bullet PR online today? </li></ul>
  17. 17. The web site… <ul><li>bulletpr.co.nz </li></ul>
  18. 18. The web site…
  19. 19. The web site…
  20. 20. The Bullet PR blog…
  21. 21. The Bullet PR blog… <ul><li>bulletpoints.co.nz </li></ul>
  22. 22. The Bullet PR blog… <ul><li>www.bulletpr.co.nz </li></ul>
  23. 23. The Bullet PR blog…
  24. 24. The Bullet PR blog…
  25. 25. The Bullet PR blog…
  26. 26. The Bullet PR blog…
  27. 27. The Bullet PR blog…
  28. 28. Links from popular sites <ul><li>“ Bulletpoints – New Zealand based Nicholas O’Flaherty blogs a familiar mix of reputation management, online PR and search engine marketing.” </li></ul>
  29. 29. The Bullet PR blog…
  30. 30. Bullet PR on Linkedin… <ul><li>linkedin.com/in/nicholasoflaherty </li></ul>
  31. 31. The Bullet PR blog…
  32. 32. The Bullet PR blog… <ul><li>The point is that social media has made it easier </li></ul>
  33. 33. The Bullet PR blog… <ul><li>The point is that social media has made it easier </li></ul>
  34. 34. <ul><li>Stream the blog posts here.. </li></ul>
  35. 35. The Bullet PR blog… <ul><li>The point is that social media has made it easier </li></ul>
  36. 36. Bullet PR on Twitter… <ul><li> </li></ul><ul><li>twitter.com/BulletPR </li></ul>
  37. 37. The Bullet PR blog…
  38. 38. The Bullet PR blog… <ul><li>The point is that social media has made it easier </li></ul>
  39. 39. The Bullet PR blog… <ul><li>The point is that social media has made it easier </li></ul>
  40. 40. The Bullet PR blog… <ul><li>The point is that social media has made it easier </li></ul>
  41. 41. Bullet PR on Facebook… <ul><li> </li></ul><ul><li>facebook.com/nicholas.oflaherty </li></ul>
  42. 42. The Bullet PR blog… <ul><li>The point is that social media has made it easier </li></ul>
  43. 43. The Bullet PR blog… <ul><li>The point is that social media has made it easier </li></ul>
  44. 44. Bullet PR on YouTube… <ul><li> </li></ul><ul><li>youtube.com/user/bulletprnz </li></ul>
  45. 45. The Bullet PR blog…
  46. 46. Bullet PR on Flickr… <ul><li> </li></ul><ul><li>flickr.com/photos/bulletpr </li></ul>
  47. 47. Bullet PR on Flickr
  48. 48. Bullet PR on Flickr
  49. 49. Bullet PR on Flickr
  50. 50. The Bullet PR blog… <ul><li>The point is that social media has made it easier </li></ul>
  51. 51. The Bullet PR blog… <ul><li>The point is that social media has made it easier </li></ul>
  52. 52. Bullet PR online <ul><li>OK, that’s Bullet PR online today </li></ul>
  53. 53. Bullet PR in 2000 <ul><li>9 years ago Bullet PR’s only online presence was: </li></ul><ul><li>a crap one page collateral web site </li></ul><ul><li>mystifying non-user friendly code </li></ul><ul><li>no CMS </li></ul><ul><li>expensive to change </li></ul>
  54. 54. Business necessities <ul><li>We would be out of business today if we had left it like that… </li></ul>
  55. 55. Why? <ul><li>Prospective clients carry out due diligence online </li></ul><ul><li>Prospective employees want to check out the company </li></ul><ul><li>Need good search results </li></ul><ul><li>Project capabilities & thought </li></ul><ul><li>leadership </li></ul>
  56. 56. So what’s changed? <ul><li>Social Media! </li></ul>
  57. 57. What’s social media? <ul><li>“ Social media is online content created by people using highly accessible and scalable publishing technologies. </li></ul><ul><li>Social media allows people to connect. </li></ul><ul><li>Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).” </li></ul>
  58. 58. Social media includes.. <ul><li>Blogs </li></ul><ul><li>Social Networks, eg: Twitter, Facebook, LinkedIn </li></ul>
  59. 59. Practical business uses <ul><li>Blogs </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul>
  60. 60. Blog - benefits <ul><li>Share company news & information (can replace role of media release) </li></ul><ul><li>Generate word-of-mouth buzz </li></ul><ul><li>Thought leadership; create media opportunities </li></ul>
  61. 61. Blog - benefits <ul><li>Branding/online visibility & SEO </li></ul><ul><li>Reputation management </li></ul><ul><li>Two-way communication channel </li></ul>
  62. 62. Where does PR fit in? <ul><li>Advise on content </li></ul><ul><li>Posting schedule </li></ul><ul><li>Editorial input </li></ul><ul><li>Monitor comments & other blogs </li></ul><ul><li>… BUT the blogger should be primarily responsible for content </li></ul>
  63. 63. Linkedin <ul><li>Starts with personal reputation </li></ul><ul><li>Specifically business and professional focused; no ambiguity </li></ul><ul><li>Provides excellent environment to maintain contacts from previous roles </li></ul><ul><li>Trust and transparency mean recommendations have significance </li></ul>
  64. 64. Twitter <ul><li>Fast way to pick up database of followers </li></ul><ul><li>Rapid reaction channel </li></ul><ul><li>Point traffic quickly to relevant sites </li></ul><ul><li>Not ‘be all and end all’ </li></ul>
  65. 65. Practical business uses <ul><li>Blogs </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul>
  66. 66. Facebook <ul><li>Facebook fan page better than group </li></ul><ul><li>Need to respect the users </li></ul><ul><li>Can’t broadcast brand messages; will cause swift reaction, creating more harm than good </li></ul><ul><li>Need to be transparent, be ready to surrender control </li></ul><ul><li>Build trust, then trust your FB fans </li></ul><ul><li>FB evolving; attracting older age groups </li></ul>
  67. 67. Monitoring <ul><li>Your brand </li></ul><ul><li>Your competitors </li></ul><ul><li>Your industry </li></ul>
  68. 68. Other social networks <ul><li>Bebo </li></ul><ul><li>MySpace </li></ul><ul><li>TradeMe </li></ul><ul><li>NZ Girl </li></ul><ul><li>Made from New Zealand </li></ul>
  69. 69. Other social networks <ul><li>Bebo </li></ul><ul><li>MySpace </li></ul><ul><li>TradeMe </li></ul><ul><li>NZ Girl </li></ul><ul><li>Made from New Zealand </li></ul>
  70. 70. Monitoring <ul><li>Your brand </li></ul><ul><li>Your competitors </li></ul><ul><li>Your industry </li></ul>
  71. 71. Free monitoring tools <ul><li>Google Alerts </li></ul><ul><li>Twitter Search </li></ul><ul><li>Ice Rocket </li></ul>
  72. 72. When to respond? <ul><li>Who’s saying it? </li></ul><ul><li>What are they saying? </li></ul><ul><li>To whom and how many? </li></ul><ul><li>Is it accurate? </li></ul>
  73. 73. And use this <ul><li>Which means you need an… </li></ul>
  74. 74. RSS Feed Reader <ul><li>Google Reader </li></ul><ul><li>Bloglines </li></ul>
  75. 75. Summary <ul><li>You must resource social media adequately; someone needs to take charge, and it’s an ongoing commitment </li></ul>
  76. 76. Questions <ul><li>Nicholas O’Flaherty </li></ul><ul><li>Managing Director </li></ul><ul><li>Bullet PR </li></ul><ul><li>[email_address] </li></ul><ul><li>bulletpr.co.nz </li></ul><ul><li>bulletpoints.co.nz </li></ul><ul><li>linkedin.com/in/nicholasoflaherty </li></ul><ul><li>twitter.com/BulletPR </li></ul><ul><li>facebook.com/nicholas.oflaherty </li></ul>
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