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Bullet Pr Online Reputation & Social Media, Auckland Chamber 30 July 2009
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Bullet Pr Online Reputation & Social Media, Auckland Chamber 30 July 2009

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  • 1. Online Reputation & Social Media Nicholas O’Flaherty Managing Director Bullet PR
  • 2. A little secret
    • No one can really be a
    • ‘ social media expert’
  • 3. Agenda
    • Bullet PR
    • Our social media experience
    • Practical business uses
    • Monitoring and responding
    • ‘ social media expert’
  • 4. Who we are
    • Full service
    • public relations consultancy
  • 5. Public Relations
    • So,
    • what does that mean…?
  • 6. Context
    • In the last 3 months….
  • 7. Clients….
    • 2degrees
    • New Zealand’s third mobile telco network launching next week
  • 8. Clients….
    • Freedom Furniture
    • Opening first store in 10 years
  • 9. Clients….
    • Panasonic
    • Launching Blu-ray recording platform into New Zealand
  • 10. Clients….
    • M&C Saatchi
    • Largest independent advertising agency in the world
  • 11. Clients….
    • Veda Advantage
    • Announcing latest consumer credit trends
  • 12. Clients….
    • HooHaa
    • Offering text advertising messages to Fly Buys 2.2 million members
  • 13. Clients….
    • Realestate.co.nz
    • New Zealand’s largest property portal with 100,000 listings
  • 14. Clients….
    • Pinnacle Life
    • Life insurance blog supporting e-commerce sales
  • 15. Bullet PR
    • Enough of us…
  • 16. More to the point
    • Where do prospective clients find Bullet PR online today?
  • 17. The web site…
    • bulletpr.co.nz
  • 18. The web site…
  • 19. The web site…
  • 20. The Bullet PR blog…
  • 21. The Bullet PR blog…
    • bulletpoints.co.nz
  • 22. The Bullet PR blog…
    • www.bulletpr.co.nz
  • 23. The Bullet PR blog…
  • 24. The Bullet PR blog…
  • 25. The Bullet PR blog…
  • 26. The Bullet PR blog…
  • 27. The Bullet PR blog…
  • 28. Links from popular sites
    • “ Bulletpoints – New Zealand based Nicholas O’Flaherty blogs a familiar mix of reputation management, online PR and search engine marketing.”
  • 29. The Bullet PR blog…
  • 30. Bullet PR on Linkedin…
    • linkedin.com/in/nicholasoflaherty
  • 31. The Bullet PR blog…
  • 32. The Bullet PR blog…
    • The point is that social media has made it easier
  • 33. The Bullet PR blog…
    • The point is that social media has made it easier
  • 34.
    • Stream the blog posts here..
  • 35. The Bullet PR blog…
    • The point is that social media has made it easier
  • 36. Bullet PR on Twitter…
    • twitter.com/BulletPR
  • 37. The Bullet PR blog…
  • 38. The Bullet PR blog…
    • The point is that social media has made it easier
  • 39. The Bullet PR blog…
    • The point is that social media has made it easier
  • 40. The Bullet PR blog…
    • The point is that social media has made it easier
  • 41. Bullet PR on Facebook…
    • facebook.com/nicholas.oflaherty
  • 42. The Bullet PR blog…
    • The point is that social media has made it easier
  • 43. The Bullet PR blog…
    • The point is that social media has made it easier
  • 44. Bullet PR on YouTube…
    • youtube.com/user/bulletprnz
  • 45. The Bullet PR blog…
  • 46. Bullet PR on Flickr…
    • flickr.com/photos/bulletpr
  • 47. Bullet PR on Flickr
  • 48. Bullet PR on Flickr
  • 49. Bullet PR on Flickr
  • 50. The Bullet PR blog…
    • The point is that social media has made it easier
  • 51. The Bullet PR blog…
    • The point is that social media has made it easier
  • 52. Bullet PR online
    • OK, that’s Bullet PR online today
  • 53. Bullet PR in 2000
    • 9 years ago Bullet PR’s only online presence was:
    • a crap one page collateral web site
    • mystifying non-user friendly code
    • no CMS
    • expensive to change
  • 54. Business necessities
    • We would be out of business today if we had left it like that…
  • 55. Why?
    • Prospective clients carry out due diligence online
    • Prospective employees want to check out the company
    • Need good search results
    • Project capabilities & thought
    • leadership
  • 56. So what’s changed?
    • Social Media!
  • 57. What’s social media?
    • “ Social media is online content created by people using highly accessible and scalable publishing technologies.
    • Social media allows people to connect.
    • Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).”
  • 58. Social media includes..
    • Blogs
    • Social Networks, eg: Twitter, Facebook, LinkedIn
  • 59. Practical business uses
    • Blogs
    • LinkedIn
    • Twitter
    • Facebook
  • 60. Blog - benefits
    • Share company news & information (can replace role of media release)
    • Generate word-of-mouth buzz
    • Thought leadership; create media opportunities
  • 61. Blog - benefits
    • Branding/online visibility & SEO
    • Reputation management
    • Two-way communication channel
  • 62. Where does PR fit in?
    • Advise on content
    • Posting schedule
    • Editorial input
    • Monitor comments & other blogs
    • … BUT the blogger should be primarily responsible for content
  • 63. Linkedin
    • Starts with personal reputation
    • Specifically business and professional focused; no ambiguity
    • Provides excellent environment to maintain contacts from previous roles
    • Trust and transparency mean recommendations have significance
  • 64. Twitter
    • Fast way to pick up database of followers
    • Rapid reaction channel
    • Point traffic quickly to relevant sites
    • Not ‘be all and end all’
  • 65. Practical business uses
    • Blogs
    • LinkedIn
    • Twitter
    • Facebook
  • 66. Facebook
    • Facebook fan page better than group
    • Need to respect the users
    • Can’t broadcast brand messages; will cause swift reaction, creating more harm than good
    • Need to be transparent, be ready to surrender control
    • Build trust, then trust your FB fans
    • FB evolving; attracting older age groups
  • 67. Monitoring
    • Your brand
    • Your competitors
    • Your industry
  • 68. Other social networks
    • Bebo
    • MySpace
    • TradeMe
    • NZ Girl
    • Made from New Zealand
  • 69. Other social networks
    • Bebo
    • MySpace
    • TradeMe
    • NZ Girl
    • Made from New Zealand
  • 70. Monitoring
    • Your brand
    • Your competitors
    • Your industry
  • 71. Free monitoring tools
    • Google Alerts
    • Twitter Search
    • Ice Rocket
  • 72. When to respond?
    • Who’s saying it?
    • What are they saying?
    • To whom and how many?
    • Is it accurate?
  • 73. And use this
    • Which means you need an…
  • 74. RSS Feed Reader
    • Google Reader
    • Bloglines
  • 75. Summary
    • You must resource social media adequately; someone needs to take charge, and it’s an ongoing commitment
  • 76. Questions
    • Nicholas O’Flaherty
    • Managing Director
    • Bullet PR
    • [email_address]
    • bulletpr.co.nz
    • bulletpoints.co.nz
    • linkedin.com/in/nicholasoflaherty
    • twitter.com/BulletPR
    • facebook.com/nicholas.oflaherty