Bullet Pr Online Reputation & Social Media, Auckland Chamber 30 July 2009

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    Bullet Pr Online Reputation & Social Media, Auckland Chamber 30 July 2009 - Presentation Transcript

    1. Online Reputation & Social Media Nicholas O’Flaherty Managing Director Bullet PR
    2. A little secret
      • No one can really be a
      • ‘ social media expert’
    3. Agenda
      • Bullet PR
      • Our social media experience
      • Practical business uses
      • Monitoring and responding
      • ‘ social media expert’
    4. Who we are
      • Full service
      • public relations consultancy
    5. Public Relations
      • So,
      • what does that mean…?
    6. Context
      • In the last 3 months….
    7. Clients….
      • 2degrees
      • New Zealand’s third mobile telco network launching next week
    8. Clients….
      • Freedom Furniture
      • Opening first store in 10 years
    9. Clients….
      • Panasonic
      • Launching Blu-ray recording platform into New Zealand
    10. Clients….
      • M&C Saatchi
      • Largest independent advertising agency in the world
    11. Clients….
      • Veda Advantage
      • Announcing latest consumer credit trends
    12. Clients….
      • HooHaa
      • Offering text advertising messages to Fly Buys 2.2 million members
    13. Clients….
      • Realestate.co.nz
      • New Zealand’s largest property portal with 100,000 listings
    14. Clients….
      • Pinnacle Life
      • Life insurance blog supporting e-commerce sales
    15. Bullet PR
      • Enough of us…
    16. More to the point
      • Where do prospective clients find Bullet PR online today?
    17. The web site…
      • bulletpr.co.nz
    18. The web site…
    19. The web site…
    20. The Bullet PR blog…
    21. The Bullet PR blog…
      • bulletpoints.co.nz
    22. The Bullet PR blog…
      • www.bulletpr.co.nz
    23. The Bullet PR blog…
    24. The Bullet PR blog…
    25. The Bullet PR blog…
    26. The Bullet PR blog…
    27. The Bullet PR blog…
    28. Links from popular sites
      • “ Bulletpoints – New Zealand based Nicholas O’Flaherty blogs a familiar mix of reputation management, online PR and search engine marketing.”
    29. The Bullet PR blog…
    30. Bullet PR on Linkedin…
      • linkedin.com/in/nicholasoflaherty
    31. The Bullet PR blog…
    32. The Bullet PR blog…
      • The point is that social media has made it easier
    33. The Bullet PR blog…
      • The point is that social media has made it easier
      • Stream the blog posts here..
    34. The Bullet PR blog…
      • The point is that social media has made it easier
    35. Bullet PR on Twitter…
      • twitter.com/BulletPR
    36. The Bullet PR blog…
    37. The Bullet PR blog…
      • The point is that social media has made it easier
    38. The Bullet PR blog…
      • The point is that social media has made it easier
    39. The Bullet PR blog…
      • The point is that social media has made it easier
    40. Bullet PR on Facebook…
      • facebook.com/nicholas.oflaherty
    41. The Bullet PR blog…
      • The point is that social media has made it easier
    42. The Bullet PR blog…
      • The point is that social media has made it easier
    43. Bullet PR on YouTube…
      • youtube.com/user/bulletprnz
    44. The Bullet PR blog…
    45. Bullet PR on Flickr…
      • flickr.com/photos/bulletpr
    46. Bullet PR on Flickr
    47. Bullet PR on Flickr
    48. Bullet PR on Flickr
    49. The Bullet PR blog…
      • The point is that social media has made it easier
    50. The Bullet PR blog…
      • The point is that social media has made it easier
    51. Bullet PR online
      • OK, that’s Bullet PR online today
    52. Bullet PR in 2000
      • 9 years ago Bullet PR’s only online presence was:
      • a crap one page collateral web site
      • mystifying non-user friendly code
      • no CMS
      • expensive to change
    53. Business necessities
      • We would be out of business today if we had left it like that…
    54. Why?
      • Prospective clients carry out due diligence online
      • Prospective employees want to check out the company
      • Need good search results
      • Project capabilities & thought
      • leadership
    55. So what’s changed?
      • Social Media!
    56. What’s social media?
      • “ Social media is online content created by people using highly accessible and scalable publishing technologies.
      • Social media allows people to connect.
      • Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).”
    57. Social media includes..
      • Blogs
      • Social Networks, eg: Twitter, Facebook, LinkedIn
    58. Practical business uses
      • Blogs
      • LinkedIn
      • Twitter
      • Facebook
    59. Blog - benefits
      • Share company news & information (can replace role of media release)
      • Generate word-of-mouth buzz
      • Thought leadership; create media opportunities
    60. Blog - benefits
      • Branding/online visibility & SEO
      • Reputation management
      • Two-way communication channel
    61. Where does PR fit in?
      • Advise on content
      • Posting schedule
      • Editorial input
      • Monitor comments & other blogs
      • … BUT the blogger should be primarily responsible for content
    62. Linkedin
      • Starts with personal reputation
      • Specifically business and professional focused; no ambiguity
      • Provides excellent environment to maintain contacts from previous roles
      • Trust and transparency mean recommendations have significance
    63. Twitter
      • Fast way to pick up database of followers
      • Rapid reaction channel
      • Point traffic quickly to relevant sites
      • Not ‘be all and end all’
    64. Practical business uses
      • Blogs
      • LinkedIn
      • Twitter
      • Facebook
    65. Facebook
      • Facebook fan page better than group
      • Need to respect the users
      • Can’t broadcast brand messages; will cause swift reaction, creating more harm than good
      • Need to be transparent, be ready to surrender control
      • Build trust, then trust your FB fans
      • FB evolving; attracting older age groups
    66. Monitoring
      • Your brand
      • Your competitors
      • Your industry
    67. Other social networks
      • Bebo
      • MySpace
      • TradeMe
      • NZ Girl
      • Made from New Zealand
    68. Other social networks
      • Bebo
      • MySpace
      • TradeMe
      • NZ Girl
      • Made from New Zealand
    69. Monitoring
      • Your brand
      • Your competitors
      • Your industry
    70. Free monitoring tools
      • Google Alerts
      • Twitter Search
      • Ice Rocket
    71. When to respond?
      • Who’s saying it?
      • What are they saying?
      • To whom and how many?
      • Is it accurate?
    72. And use this
      • Which means you need an…
    73. RSS Feed Reader
      • Google Reader
      • Bloglines
    74. Summary
      • You must resource social media adequately; someone needs to take charge, and it’s an ongoing commitment
    75. Questions
      • Nicholas O’Flaherty
      • Managing Director
      • Bullet PR
      • [email_address]
      • bulletpr.co.nz
      • bulletpoints.co.nz
      • linkedin.com/in/nicholasoflaherty
      • twitter.com/BulletPR
      • facebook.com/nicholas.oflaherty

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