Turner nicholas mobile_presentation

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Turner nicholas mobile_presentation

  1. 1. Project 4: Presentation on Mobile/Tablet Nicholas Turner! Internet Marketing BS! 29 March 2014
  2. 2. By The Numbers 91% of all people have a mobile phone! 56% of those people own a smartphone! 50% primary Internet source! 72% Of tablet users purchase online from their tablets each week.! 8X Mobile Web Usage Continues to grow 8x faster than 1990’s and 2000’s.! 1.2 Billion PeopleAccessing the web from their mobile device Today.
  3. 3. Growth of Mobile and Tablet Usage since 2000
  4. 4. Estimated Future Usage of Mobile and Tablet Usage !
  5. 5. How Much Mobile/Tablet Use has Impacted Web Design Transition from Point and Click to Touch and Swipe! Vertical Navigation vs. Horizontal Navigation ! Clean, Simple, and Touch Friendly ! Content Prioritization ! Text and Graphics
  6. 6. What Current Technologies can be Used to make Websites Accessible on All Devices HTML5 ! CSS (Cascading Style Sheets)
  7. 7. Good Examples of Websites that Do Work Well on Mobile/Tablet Devices
  8. 8. Good Examples of Websites that Do Work Well on Mobile/Tablet Devices
  9. 9. Bad Examples of Websites that Don’t Work Well on Mobile/Tablet Devices
  10. 10. Bad Examples of Websites that Don’t Work Well on Mobile/Tablet Devices
  11. 11. Business Tips to Ensure Websites can be Accessed/Used on Mobile/Tablet Devices Limit duplicate content ! No Flash, you’re good! Don’t overwhelm visitors with scrolling fever ! Consider creating an app for e-commerce pages ! Optimize check-out process ! Make it touchable! Adding CSS to increase the size of buttons on your page ! Offer downloadable content ! Remember the 5 viewing angles! Test, Test, Test
  12. 12. References Anderson, E. (2012, March 19). The 5 worst mobile websites. iMedia Connection, Retrieved from http:// www.imediaconnection.com/content/31233.asp! Mobile technology fact sheet. (2014, January). Pew Research Internet Project, Retrieved from http:// www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/! Bosomworth, D. (2014, March 24). Mobile marketing statistics 2014. Smart Insights, Retrieved from http:// www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/Butcher, D. (2011, March 09). How html5 is changing the face of mobile. Mobile Marketer, Retrieved from http://www.mobilemarketer.com/ cms/news/software-technology/9314.html! Bodnar, K. (2010,April 14).A marketer's guide to html5. Inbound Hub, Retrieved from http://blog.hubspot.com/blog/ tabid/6307/bid/5847/A-Marketer-s-Guide-to-HTML5.aspx
  13. 13. References [Web Photo]. Retrieved from http://thrivemarketing.net/wp-content/uploads/2011/10/smart-phone-mobile-shopping.jpg! [Web Photo]. Retrieved from http://static6.businessinsider.com/image/4f6b70cdeab8ea3a0b00003b-1200/.jpg! [Web Photo]. Retrieved from http://www.sanderson.com/Portals/164674/images/The-Future-how-smartphones-are- changing-retail.gif! [Web Photo]. Retrieved from http://www.emergeinteractive.com/images/uploads/A101162A-1D09-3519- ADE166C807F4AC42.png! [Web Photo]. Retrieved from http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2013/1/11/1357921737290/ Masterclass-in-HTML5-and--006.jpg! [Web Photo]. Retrieved from http://media.smashingmagazine.com/wp-content/uploads/2012/04/twitter-large- frontpage-500.jpg! [Web Photo]. Retrieved from http://www.webmarketingpros.com/blog/wp-content/uploads/2013/11/fb-mobile-app.jpg! [Web Photo]. Retrieved from http://www.imediaconnection.com/printpage/printpage.aspx?id=31232! [Web Photo]. Retrieved from http://searchenginewatch.com/article/2998531/Optimizing-Your-Website-for-Mobile-and- Tablet-Devices

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