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The Future is Mobile
The Future is Mobile
The Future is Mobile
The Future is Mobile
The Future is Mobile
The Future is Mobile
The Future is Mobile
The Future is Mobile
The Future is Mobile
The Future is Mobile
The Future is Mobile
The Future is Mobile
The Future is Mobile
The Future is Mobile
The Future is Mobile
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The Future is Mobile

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Discover the future of mobile app development and learn all the opportunities available for you.

Discover the future of mobile app development and learn all the opportunities available for you.

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  • 1. The Future is Mobile @appinstruct #startupAUS
  • 2. Speakers Ash Donaldson User Experience, Consulting to CBA Nic Wright Mobile Strategy, Former Lawyer Vijay Santhanam Mobile Development, Optus Recharge Now @appinstruct #startupAUS
  • 3. App Economies – Move to Mobile Devices Unit Shipments (millions) 1,516 722 2012 Desktop PC 2017 Portable PC @appinstruct Tablet #startupAUS Smartphone
  • 4. Ownership of smartphone devices App Economies – Anglo Markets Readily Accessible 61% 62% UK Italy 65% 66% 67% Australia China South Korea 53% 36% 37% Brazil Russia 10% India US @appinstruct #startupAUS
  • 5. Future is Mobile – 3x Growth • Growth in downloads – Gartner predicts there will be 310b app downloads in 2016 – Most downloads will be Free – 288b – But paid downloads to grow 3x – 8.1b in 2013; 21.6b in 2016 Value ($ billions) 21.6 8.1 2013 @appinstruct 2016 #startupAUS
  • 6. Future is Mobile – 3x Growth • Growth in revenues Value ($ billions) – – – – – Apple has paid out over $5b in last 12 months, same amount as in 1st 4 years Gartner predicts app store revenues of $24.5b in 2013 (includes advertising) Gartner predicts estimated value of $74b in revenue from app stores in 2016 Paid-for downloads will contribute 45.2% of this revenue by 2016 In-app-purchase will account for 41% of this revenue by 2016 74 Other 14% 24.5 2013 In apppurchases 41% 2016 @appinstruct #startupAUS Paid apps 45%
  • 7. Lean Methodologies • Eric Ries –Harvard Professor of Entrepreneurship • Minimum viable product • Validate hypothesis @appinstruct #startupAUS
  • 8. Lean – Iterative Product Development @appinstruct #startupAUS
  • 9. Case Studies Snapchat: Just turned 2 years old, raised $60million at a $860million post raise valuation – started as an idea pitched in a Stanford design class for impermanent photos Poke: Facebook hacked it together in 12 days – It failed to stop Snapchat, but demonstrates how quick product cycles can be on mobile devices @appinstruct #startupAUS
  • 10. Australian Start-Up Scene Sydney Incubators & Co-Working Spaces @appinstruct #startupAUS
  • 11. Successful Australian Start-Ups Half Brick Studies: Based in Brisbane - 1 of 4 top free publishers on Google Play - Fruit Ninja, Jet Pack Joyride – Their mobile games have been downloaded over 500 million times @appinstruct #startupAUS
  • 12. Successful Australian Start-Ups Mature technology companies may Exit this year @appinstruct #startupAUS
  • 13. Google Credit Google offering $2000 in Google Cloud Platform credit to launch your idea http://cloud.google.com/starterpack @appinstruct Promo Code: gfe-in #startupAUS
  • 14. Future is Mobile Gartner predicts that by 2016, use of mobile apps will surpass that of internet domain names @appinstruct #startupAUS
  • 15. Thank you! Questions? appinstruct.com info@appinstruct.com twitter.com/appinstruct @appinstruct #startupAUS

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