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Advertising Effectiveness - Psychographic Segmentation
 

Advertising Effectiveness - Psychographic Segmentation

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How emotion targeting and attitude targeting can be used to increase advertising effectiveness with PsychographX patent pending affective computing technologies.

How emotion targeting and attitude targeting can be used to increase advertising effectiveness with PsychographX patent pending affective computing technologies.

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    Advertising Effectiveness - Psychographic Segmentation Advertising Effectiveness - Psychographic Segmentation Presentation Transcript

    • Emotion targeting and testing formore effective Advertising and PRNicholas C. Steadman | CEOPsychographX, LLC32 Union Square East, Suite 615NNew York, NY 10003Nicholas@PsychographX.com(646) 509-8963COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
    • PROBLEMAffective Computing is Failing:—Failing to Read Viewer Emotion or Attitude—Failing to Target Ads by Emotion or AttitudeNot happy :( ...and “Mad men” are PISSED!!WTF?! Where is the EmotionTargeting?!!COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
    • Kinect Sensors—Everywhere!Soon, Kinect-like sensors will be ascommon in PCs and flatscreens, ascameras in cellphones todayO P P O R T U N I T YCOPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
    • TARGET EVERY AD by ATTITUDEAggressive or Passive = Increased ROIROIs increased by Double Digitsi.e. Billion$SOLUTION 1: AttitudeCOPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
    • Attitude Targeting— Proof ofConceptDominant viewersliked a BMW ad—almost 2X as much—compared with the mostSubmissive viewersPROVEN: 99.99%(99.99% Statistical Certainty; i.e. p < 0.0001)COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
    • Attitude Targeting— MVPExample: Attitude Analytics ReportClients upload their ad, and get access to the AttitudeAnalytics as soon as the study is completed.COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
    • Market Size: HUGECombinedTV/InternetAdvertising Market:$82 BillionHoly Shit! EVERY AD?!! That’s aHUGE PIE!!!COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
    • We pinpoint when the audiences is primed with thesame Emotional Desire—the desire satisfied by thebrand:The SCARED......want SAFETYSOLUTION 2: EmotionCOPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
    • SellsWhen the audience already wants it......they can be made to REALLY WANT IT!COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
    • World-Class ScienceAdvisorsHoward Moskowitz — Psychophysics AdvisorWorld-famous consumer research psychologist(Featured in NYTimes Magazine, TED talks, Malcolm Gladwell’s Outliers, etc.)Batool Batalvi — Empathy and Experiment AdvisorAward-winning marketing researcher, strategist-psychologist of the digital consumer psycheCOPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.
    • Founding TeamNicholas Cooke Steadman — CEOPsychophysiology Geek / Visionary:Background in TCM, clinical psychophysiology /behavioral science-Inventor: Body Language Reader-Inventor: Emotion-Priming MeasurementAssif Versano — CTORockstar Israeli Programmer: Quickly buildselegant, robust, and scalable informationsystems. Made our MVP in a blink!-Experienced: 15 years in IT-Skilled Leader: Excels in leading large teamsCOPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.