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Jetstar SMMA Presentation Slides Presentation Transcript

  • 1. Yuwon NgChew Kee WeiNicholas Lim Sally Goh
  • 2. Agenda Introductio Channels n Used to Goals Target Brand Audience CampaignIntroductio Outcome Qualitative Advertis n of & ement Campaign Quantitativ e
  • 3. Introduction• A subsidiary of Qantas• Launched in 2004• Largest low-cost airline carrier in the Asia Pacific by revenue• To offer all day, every day low fares to enable more people to fly to more places, more often “Low Fares, Good Times”
  • 4. Goals• To become Singapores budget airline• Improve on brand awareness• Attract potential customers to fly with Jetstar• Retain the existing customers• An increment in sales revenue “Low Fares, Good Times”
  • 5. Target Audience• Existing customers• Future potential customers• Families, friends & travel interest group “Low Fares, Good Times”
  • 6. Channels• Facebook• Twitter• YouTube “Low Fares, Good Times”
  • 7. Campaign Introduction• Jetout Photo Contest• Hold for 28 days; from 12th December 2011 till 8th January 2012 “Low Fares, Good Times”
  • 8. Campaign IntroductionHow it works? • Best represents the country’s Take a photo culture • Enter verification code from Upload the ticket & upload the photo onto Facebook • Share it with your friends to Share & Vote garner votes “Low Fares, Good Times”
  • 9. Campaign Introduction“Low Fares, Good Times”
  • 10. Outcome• Building among customers• Increasingly influence more people to know more about Jetstar & their products• Aim to become the leading low-cost airline “Low Fares, Good Times”
  • 11. Qualitative Metric & ROI• Subscribers’ & customers’ interest of the page• Facebook influence = No. of likes + No. of subscribers + No. of people talking about page• Twitter influence = No. of retweets + No. of mentions + No. of favorites “Low Fares, Good Times”
  • 12. Quantitative Metric & ROI• Sales & volumes• Networked subscribers to Jetstar, average time on site, no. of hits• More money = New quantity * Price• More traffic = No. of visits + No. of hits• More advertising revenue = No. of Facebook friends + No. of Twitter followers “Low Fares, Good Times”
  • 13. Advertisement“Low Fares, Good Times”
  • 14. THANKYOU