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SUSTAINABLE, HIGH PERFORMANCE IN-ROOM WATER FILTRATION
FOR THE HOTEL and RESORT INDUSTRY, IN LIEU OF BOTTLED WATER
Reducing demand for bottled water, by implementing high performance drinking water filtration, is now widely understood to be an essential component of sustainability.
The US Green Building Council grants an Innovation in Design Credit for reduction of plastic waste achieved by obviating the need for bottled water.
A hotel complex by footprint is among the largest consumers of bottled water. Arriving after a flight, guests enter their rooms with a real need to rehydrate. Everyone wants the security of knowing their stay will include safe, pure drinking water.
Selling bottled water in-room is a source of revenue. We
get that. But when revenue derives from an unsustainable practice, it inevitably conflicts with a corporation’s larger strategic goals: its sustainability mission statement, and the imperative of correct brand positioning in today’s world.
There are good choices to be made. And leadership from the top can make a world of difference.