Web 2.0 Program 1. Oplæg- Web 2.0: kendetegn og principper - Web 2.0: forretningsmodeller 2. Gruppearbejde 3. Præsentation/diskussion
“Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the Internet—a more mature, distinctive medium characterized by user participation, openness, and network effects. Core Compentencies of web 2.0 companies- Services, not packaged software, with cost-effective scalability - Control over unique, hard-to-recreate data sources that get richer as more people use them - Trusting users as co-developers - Harnessing collective intelligence - Leveraging the long tail through customer self-service - Lightweight user interfaces, development models, AND business models
Social software (netværks software)“Social software applications include communication tools and interactive tools.Communication tools typically handle the capturing, storing and presentation [mymarkings] of communication, usually written but increasingly including audio and video aswell. Interactive tools handle mediated interactions between a pair or group of users [alsoincluding the facilitators of the software]. They focus on establishing and maintaining aconnection among users, facilitating the mechanics of conversation and talk” (wikipedia).
Uheldige semantiske koblinger
GNU-/Creative commons- licenser GNU General Public License These licenses allow creators to communicate which rights they reserve, and which rights they waive for the benefit of recipients or other creators. An easy to understand one-page explanationIt gives all recipients of a program the right to run, copy, modify and of rights, with associated visual symbols, explains the specificsdistribute it, while forbidding them from imposing further restrictions of each Creative Commons license. This simplicity distinguisheson any copies they distribute. This idea is often referred to as Creative Commons from an all-rights reserved copyright.copyleft. Creative Commons was invented to create a more flexible copyright model, replacing "all rights reserved" with "some rights reserved". Wikipedia is one of the notable web-based projects using one of its licenses.
Filosoﬁ omforretningsmodeller baseret på forskellige former for strukturering og høst af kollektiv intelligens
Hvordan indgår brugere i produktionskæden ogværdiskabelsen?
Aktiverende ogregistrerende involvering af brugerne
Model fra mit speciale
Hvad får brugeren ud af det ‘Intrinsic Motivation’ (Benkler The Wealth of Networks 2006)‘Sense of belonging’ (Benedict Anderson via Adam Arvidsson Brands: Meaning and Value in Media Culture 2006) ‘Spiliﬁcering (Mest Buzzword)
Problematikker medreceptionen af web 2.0- bølgen
“Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the nextgeneration of the Internet—a more mature, distinctive medium characterized by user participation,openness, and network effects.
“Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the Internet—a more mature, distinctive medium characterized by user participation, openness, and network effects.Cultural studies-traditionen - og andre arbejder - tager i høj grad udgangspunkt i “participation” i deresbehandling af andengenerations-internettet.
Deltagerkultur og andre ‘brugercentriske’ begreberUnder disse bidrag hører Henry Jenkins’ beskrivelse af en ’deltagerkultur’, hvor brugerne anskues gennem et bredtsociokulturelt perspektiv og tilskrives en stor vilje til at deltage i alle produktionskædens processer (produktion, distribution såvelsom konsumption).
- OECD ’brugerskabt indhold’ (2007)- Leadbeater & Miller ’pro-am” (2004)- Tappscott & Williams ’mass collaboration’ (2006)- Eric von Hippels ’brugercentreret innovation’ (2005)- Axel Bruns ’produsage’ (2008)- Alvin Toffler ‘prosumption’ (1971)- Dan Gilmor ‘we media’ (2003)- Yochai Benklers ’peer production’ (2006)
“…the ‘You’ (…) has meanwhile entered the era of commercialized user-generatedcontent, where user activity is heavily mediated by high-tech algorithms and dataminingfirms. Exemplifying this transformation is the changing position of YouTube, a UGC sitethat evolved from a small start-up site driven by user communities into a commercialplatform that is now an important node in an evolving ecosystem of media conglomeratesdominated by Google” (van Dijck 2009: 54).
Gruppearbejde1.Vælg en case - et site i ud fra teksterne anser som et web 2.0-site2. Diskuter og beskriv hvordan brugeren indgår i skabelsen af værdi/ forretningsmodellen