Top 10 Technical SEO Mistakes (that we see time and again)...

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Getting your technical SEO right from the outset gives the best starting-shot for your website. Plus; fixing these commonly found technical housekeeping issues can bring the single biggest step-change boost to your search presence. There is no excuse!

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Top 10 Technical SEO Mistakes (that we see time and again)...

  1. 1. How to Avoid or Fix Them by Nichola Stott
  2. 2. Covering Introduction to Technical SEO The Top 10 Appendix - Tools
  3. 3. Technical SEO Success
  4. 4. Go out and seek new stuff…
  5. 5. Before the race even starts… Can the site be crawled? Should it be indexed?
  6. 6. 10. Robots
  7. 7. Staging Gallery Microsites ALL URLs
  8. 8. HOME PRODUCT BLOG NEWHOME NEWPRODUCT NEWBLOG 301 301 301
  9. 9. 1. Never duplicate all your product information in a feed… 2. Never duplicate all your product information in a feed… 3. Never give that feed to affiliates…
  10. 10. Break chain Hold back Best images Expanded descriptions
  11. 11. Search engines can’t see Speed – ranking factor All style, no substance
  12. 12. 1. Fix all internally referenced 404 errors… 2. Fix all internally referenced 404 errors… 3. Use Screaming Frog for this…
  13. 13. Crack Fox says…
  14. 14. 1. Fix all internally referenced 301/2 redirects… 2. Fix all internally referenced 301/2 redirects… 3. Use Screaming Frog for this…
  15. 15. Tools
  16. 16. • Screaming Frog SEO Spider (software) • Xenu crawler (software) • Ayima Redirect Path (chrome extension) • Excel • Google or Bing Webmaster Tools
  17. 17. THANKS FOR LISTENING
  18. 18. Tel: +44(0)1256 384890 Web: www.themediaflow.com

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