Social Media Optimisation

Social Media Optimisation
How an SEO approach to social media can impact search presence and traffic
Nichola Stott - theMediaFlow

Topics
Social Media
Brand- search domination
Twitter counts
Tweet to rank?
QDF
Future
XFN,
Social circle
theMediaFlow @NicholaStott

Social Media
Online media through which identified participants can interact either two-way (e.g. Blogger and commenter) or multi-ways (e.g. Friend networks)

Brand-search domination
Register all social profiles
Build out most valuable/appropriate
Ensure self-referential “link-matrix”
Commence media specific strategy
Achieve brand-SERP domination

Twitter Counts

Tweet to Rank?
Later confusion from Google on earlier statement
SEO community tests show strong correlation
Impossible to isolate tweets/links in tweets/links to tweets
Follow-up confirmation Google does see follow links in tweets
Temporal factors

QDF
Query Deserves Freshness

QDF

Future

Future
In HTML the rel attribute of a link between two pages defines the relationship of the target page to the current, or linking, page.
e.g. <a href="http://twitter.com/NicholaStott" rel="nofollow">

XFN

XFN
Links to connections rel=“contact”
Links to “my” external sites rel=“me”

XFN

Google Social Circle

Social Circle
www.google.com/s2/search/social

http://www.eustondigital.co.uk	27
http://www.barracuda-digital.co.uk	11
http://paper.li	1

Social Media Optimisation

by theMediaFlow on Mar 29, 2011

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Social Media Optimisation — Presentation Transcript