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Social Media Optimisation
 

Social Media Optimisation

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Looking at the ways in which social media participation, technical and functional features impact search and SEO practise.

Looking at the ways in which social media participation, technical and functional features impact search and SEO practise.

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    Social Media Optimisation Social Media Optimisation Presentation Transcript

    • Social Media Optimisation
      How an SEO approach to social media can impact search presence and traffic
      Nichola Stott - theMediaFlow
    • Topics
      Social Media
      Brand- search domination
      Twitter counts
      Tweet to rank?
      QDF
      Future
      XFN,
      Social circle
      theMediaFlow @NicholaStott
    • Social Media
      Online media through which identified participants can interact either two-way (e.g. Blogger and commenter) or multi-ways (e.g. Friend networks)
      theMediaFlow @NicholaStott
    • Brand-search domination
      Register all social profiles
      Build out most valuable/appropriate
      Ensure self-referential “link-matrix”
      Commence media specific strategy
      Achieve brand-SERP domination
      theMediaFlow @NicholaStott
    • Twitter Counts
      theMediaFlow @NicholaStott
    • Twitter Counts
      theMediaFlow @NicholaStott
    • Tweet to Rank?
      Later confusion from Google on earlier statement
      SEO community tests show strong correlation
      Impossible to isolate tweets/links in tweets/links to tweets
      Follow-up confirmation Google does see follow links in tweets
      Temporal factors
      theMediaFlow @NicholaStott
    • QDF
      Query Deserves Freshness
      theMediaFlow @NicholaStott
    • QDF
      theMediaFlow @NicholaStott
    • QDF
      theMediaFlow @NicholaStott
    • Future
      theMediaFlow @NicholaStott
    • Future
      theMediaFlow @NicholaStott
      In HTML the rel attribute of a link between two pages defines the relationship of the target page to the current, or linking, page.
      e.g. <a href="http://twitter.com/NicholaStott" rel="nofollow">
    • XFN
      theMediaFlow @NicholaStott
    • XFN
      theMediaFlow @NicholaStott
      Links to connections rel=“contact”
      Links to “my” external sites rel=“me”
    • XFN
      theMediaFlow @NicholaStott
    • Google Social Circle
    • Social Circle
      theMediaFlow @NicholaStott
      www.google.com/s2/search/social