• Identify four symbolic and four technical codes on the website ‘Olly Murs’
SNW Links- The reason for social network links areto enable the audience to interact with other fansof Olly Murs, this creates personal relationshipsbecause people will discuss the content of thewebsite online with each other. This link also usesthe uses of gratification theory surveillance, as youare constantly finding out new information aboutOlly Murs- both his professional and personal life.
Camera shot- Medium Shot- This shows adirect mode of address as Olly is lookingdirectly at the camera, this implies that heis a confident young artist who cares abouthis fans and has time for them all.Dress code- is a smart/casual outfit thisconnotes that he takes his job seriously butyet has a fun side to him too. This clothingalso uses personal identity from the uses ofgratification theory as anybody will be ableto relate to him due to the fact that he iswearing high street fashion which anybodyis capable of purchasing.
Monetised Links- These are used tosell merchandise to his fans so thatthey can personally relate to him, assay for instance it has a photo of himon the front of the t-shirt they willfeel like they have a part of him withthem whilst they are wearing it.
The typography is quiet neutralcolours this shows that he is a simpleand laid back artist, this couldconnote his music as all of his songscould be too. The squares behind theletters could be seen as the design ofa blanket, therefore connoting thathis music is for a target audience ofadults that need to relax e.g. sleepingor a bath after a hard/stressful day.
• How are women represented on the website? The dress code of women in the video shows that they are not seen as ‘sex objects’ but normal people, for instance she has a minimum amount of make up on which shows natural beauty and therefore there is no reason for women to plaster the make up on due to the fact that they don’t truly need it. The dress code here of the woman in a pair of jeans and a jumper, shows the fact that for men to find a women attractive they don’t need to see ‘skin’ or a ‘cleavage’, just a nice high street fashion outfit- this shows that your average women is seen as more attractive by men.
Identify two ways places/locations are represented on the website Olly Murs uses a shopping center in his video as a location to appeal to girls as it is them that go shopping mainly and most often. He is running though the shopping center you could suggest that he is doing this to look for one of this girls to possible be with. Olly Murs also has images of his time at a radio station to show possible a hard and technical job that he is trying to get involved in and seems to be having fun doing. He is possible doing this to try an create a popular image of themselves by taking to there fans.
How the artist’s musical genre made clear to the audience?• The musical genre used on Olly Murs website is pop music this is illustrated by the Colour code and typography, the colours are neutral and safe which connotes that Olly is quiet and laid back artist this is supported by the gallery on his home page where fans can upload their own pictures, creating a personal identity with Olly Murs. The pop genre that Olly Murs is involved in suggest that he has chosen a quiet safe choice of genre. The fact that the image of Olly shows his dress code as being high street fashion links to the pop genre as you would not expect to see ‘extreme outfits’ (leather, dark and torn). His face in the image shows a neatly shaven and well groomed man, which you would stereotypically associate with pop as things such as tattoo’s and piercings would be linked more to genres such as rock and heavy metal.
Why are music websites important for music performers?• The websites of music performers are important as they create a brand identity for the performer in many ways, for example…• The website is hub which links to social networking websites to allow the audience to communicate with each other.• There are also advertisements for upcoming events e.g. tours and album signings.• There is also merchandise being sold to promote him as an artist, this creates a sense of personal identity with him.
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