of 20
Let Them Eat Cupcakes
How The Internet and Cupcakes Led
To The Democratization of Desserts
Nichelle Stephens
@cupcak...
of 20
The Cupcake Revolution
• Sex and The City didn’t start the fire. A
twenty second scene in one episode is only
a crum...
of 20
Cupcakes Take The Cake
A blog about cupcakes was founded by two bloggers (Rachel Kramer Bussel
and Nichelle Stephens...
of 20
Cupcake Blog Founders Meet Martha
Stewart
of 20
If Blogging Has Made
Anyone An Expert,
Then Cupcakes Have
Democratized Dessert.
of 20
What Is Democratization?
Democratization is the transition to a more democratic
political regime.
Cupcake Democratiz...
of 20
Remember Marie Antoinette?
of 20
Why Cupcakes?!
Portable
Personal
Pretty
Portion-Control
Pop Culture
of 20
of 20
Cupcakes Create Female
Empowerment
The majority of cupcake bakery owners are
women.
Candice Nelson of Sprinkles
Andr...
of 20
of 20
Cupcakes: The Democratization of
Desserts
Cupcakes have led to artisan desserts made at home and
by artisan producer...
of 20
Homemade is the New Artisan
of 20
Sugar Is Not The Enemy
of 20
There Are Options
Allergen-Free
Gluten-Free
Sugar-Free
Vegan
Desserts Are For Everybody
of 20
Treat Yo’ Self
Cupcakes and other personal desserts are affordable
indulgences to both your waistline and your botto...
of 20
Cupcakes Are Everywhere Online
There are 7.1 M photos on Instagram tagged “cupcakes”.
There are 6.7M photos on Insta...
of 20
Cupcakes Make People Happy
of 20
With Liberty And Cupcakes For All
of 20
In Frosting We Trust
Thank you,
Nichelle Stephens
http://cupcakestakethecake.blogspot.com
@cupcakeblog
@niche
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Let Them Eat Cupcakes: How The Internet And Cupcakes Led To The Democratization Of Desserts

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Cupcakes have led to the popularity of all types of desserts

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Let Them Eat Cupcakes: How The Internet And Cupcakes Led To The Democratization Of Desserts

  1. 1. of 20 Let Them Eat Cupcakes How The Internet and Cupcakes Led To The Democratization of Desserts Nichelle Stephens @cupcakeblog @niche
  2. 2. of 20 The Cupcake Revolution • Sex and The City didn’t start the fire. A twenty second scene in one episode is only a crumb in the cupcake phenomenon. • Magnolia Bakery- Patient Zero of the cupcake epidemic. • SNL’s Lazy Sunday. One of the first YouTube videos from a TV show that went viral.
  3. 3. of 20 Cupcakes Take The Cake A blog about cupcakes was founded by two bloggers (Rachel Kramer Bussel and Nichelle Stephens) in December 2004.
  4. 4. of 20 Cupcake Blog Founders Meet Martha Stewart
  5. 5. of 20 If Blogging Has Made Anyone An Expert, Then Cupcakes Have Democratized Dessert.
  6. 6. of 20 What Is Democratization? Democratization is the transition to a more democratic political regime. Cupcake Democratization is the transition to a more democratic dessertical regime. The era of fancy sweets only made by culinary trained pastry chef and only eaten by fancy people is over.
  7. 7. of 20 Remember Marie Antoinette?
  8. 8. of 20 Why Cupcakes?! Portable Personal Pretty Portion-Control Pop Culture
  9. 9. of 20
  10. 10. of 20 Cupcakes Create Female Empowerment The majority of cupcake bakery owners are women. Candice Nelson of Sprinkles Andra Hall of Cami Cakes Angie Dudley of Bakerella Cupcake Jewelry Cupcake Wars Cupcake Cookbooks
  11. 11. of 20
  12. 12. of 20 Cupcakes: The Democratization of Desserts Cupcakes have led to artisan desserts made at home and by artisan producers. • cake pops • doughnuts • ice cream • macarons • pies • popsicles • the red velvet craze
  13. 13. of 20 Homemade is the New Artisan
  14. 14. of 20 Sugar Is Not The Enemy
  15. 15. of 20 There Are Options Allergen-Free Gluten-Free Sugar-Free Vegan Desserts Are For Everybody
  16. 16. of 20 Treat Yo’ Self Cupcakes and other personal desserts are affordable indulgences to both your waistline and your bottom line.
  17. 17. of 20 Cupcakes Are Everywhere Online There are 7.1 M photos on Instagram tagged “cupcakes”. There are 6.7M photos on Instagram tagged “dessert”. As of noon today, there were 90 tweets per hour on Twitter using the hashtag cupcakes.
  18. 18. of 20 Cupcakes Make People Happy
  19. 19. of 20 With Liberty And Cupcakes For All
  20. 20. of 20 In Frosting We Trust Thank you, Nichelle Stephens http://cupcakestakethecake.blogspot.com @cupcakeblog @niche
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