Let Them Eat Cupcakes
How The Internet and Cupcakes Led
To The Democratization of Desserts
The Cupcake Revolution
• Sex and The City didn’t start the fire. A
twenty second scene in one episode is only
a crumb in the cupcake phenomenon.
• Magnolia Bakery- Patient Zero of the
• SNL’s Lazy Sunday. One of the first
YouTube videos from a TV show that went
Cupcakes Take The Cake
A blog about cupcakes was founded by two bloggers (Rachel Kramer Bussel
and Nichelle Stephens) in December 2004.
Cupcake Blog Founders Meet Martha
If Blogging Has Made
Anyone An Expert,
Then Cupcakes Have
What Is Democratization?
Democratization is the transition to a more democratic
Cupcake Democratization is the transition to a more
democratic dessertical regime.
The era of fancy sweets only made by culinary trained
pastry chef and only eaten by fancy people is over.
Cupcakes Create Female
The majority of cupcake bakery owners are
Candice Nelson of Sprinkles
Andra Hall of Cami Cakes
Angie Dudley of Bakerella
Cupcakes: The Democratization of
Cupcakes have led to artisan desserts made at home and
by artisan producers.
• cake pops
• ice cream
• the red velvet craze
There Are Options
Desserts Are For Everybody
Treat Yo’ Self
Cupcakes and other personal desserts are affordable
indulgences to both your waistline and your bottom line.
Cupcakes Are Everywhere Online
There are 7.1 M photos on Instagram tagged “cupcakes”.
There are 6.7M photos on Instagram tagged “dessert”.
As of noon today, there were 90 tweets per hour on
Twitter using the hashtag cupcakes.