Event Networking Mania!
Carl Landau
Grand Poobah, Niche Media
Sacramento, CA
carl@nichemediahq.com
www.NicheMediaHQ.com
Welcome to Niche
Nashville, Octobe
r 1-2
Learn more at
NicheMediaHQ.com
What is the #1 Reason
People Attend or Sponsor
Live Events?
#1 Answer is Always Either
Industry Education
or
Professional Networking!
How Much Effort is Put Into
Planning for Networking at
Your Events?
Carl’s 25 Ideas
for Producing Super Charged
Event Networking!!!
(Like it or not, you’re in the entertainment business.)
#1 Anyone Can Do Boring!
#2 It All Starts with the
Event Producer
You need to be
willing to make a
fool of yourself!
#3 It Starts with Your Promotion
Themes get people
really excited!
#4 Build Excitement 360 Days a Ahead
of Your Event!
#5 Build a Facebook Event Page
#6 Get Your Speakers & Sponsors
Excited and Networking
in Advance of the Event
#7 Pre-Event Meet-up with Local
Industry Leaders
• These host city locals will
be your ambassadors - get
them excited!
• B...
#8 Visit Your Event’s Party Venues
#9 Name Tags
(Magnets, not Lanyards!)
Carl
Landau
Grand Poobah
Niche Media
Sacramento, CA
#10 Provide a Roster of
Attendees & Sponsors
#11 Go Casual, Baby!
No one has
ever had fun
with a tie on
#12 VIP Party Exclusively for
Speakers & Sponsors
#13 Use Music to Create an
Energized and Fun Vibe
#14 Breakfast Roundtables by Topic
• Have your speakers and sponsors participate!
#15 Lunch Isn’t Lost Time
• Lunch with a stranger or assigned seating
#16 Speed Publishing
#17 Rent a Venue Where People are
Active but Social
• Bowling alley
• Miniature golf (or build
one on the show floor)
• Ro...
#18 Orientation Party (Red Rover)
• Help people find others like themselves
• Example: Use Red Rover to break people up
in...
#19 Track Parties (One Hour)
• One Hour – Micro Parties
– CEO Track
– Executive Track
– Sales Track
• One hour – Macro Par...
#20 Trivia Group Games and Photo
Booths – Always a Winner!
#21 Apps Great for Networking
at Larger Events
#22 Niche Out Your Event to Build
A Small, Intimate Event
#23 Go to Other Events
(and Steal with Both Hands!!!)
#24 Launch an Event from a Blog
#25 Ask Other Event Organizers
What Works!
I’d Love to Hear Your
Networking Ideas!!!
Event Networking Mania! Carl Landau at SISO 2013
Event Networking Mania! Carl Landau at SISO 2013
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Event Networking Mania! Carl Landau at SISO 2013

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Networking is one of the most important reasons people attend live, in-person events, but most event organizers don't put much thought into creating opportunities for networking. Carl Landau, Grand Poobah of Niche Media, presented these great ways to create a great networking environment at your events for the SISO 2013 show.

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Event Networking Mania! Carl Landau at SISO 2013

  1. 1. Event Networking Mania! Carl Landau Grand Poobah, Niche Media Sacramento, CA carl@nichemediahq.com www.NicheMediaHQ.com
  2. 2. Welcome to Niche Nashville, Octobe r 1-2 Learn more at NicheMediaHQ.com
  3. 3. What is the #1 Reason People Attend or Sponsor Live Events?
  4. 4. #1 Answer is Always Either Industry Education or Professional Networking!
  5. 5. How Much Effort is Put Into Planning for Networking at Your Events?
  6. 6. Carl’s 25 Ideas for Producing Super Charged Event Networking!!! (Like it or not, you’re in the entertainment business.)
  7. 7. #1 Anyone Can Do Boring!
  8. 8. #2 It All Starts with the Event Producer You need to be willing to make a fool of yourself!
  9. 9. #3 It Starts with Your Promotion Themes get people really excited!
  10. 10. #4 Build Excitement 360 Days a Ahead of Your Event!
  11. 11. #5 Build a Facebook Event Page
  12. 12. #6 Get Your Speakers & Sponsors Excited and Networking in Advance of the Event
  13. 13. #7 Pre-Event Meet-up with Local Industry Leaders • These host city locals will be your ambassadors - get them excited! • Brainstorm party venues with them • Pick somewhere intimate and relaxed • Hint: the worst venues are hotels and tradeshow floors
  14. 14. #8 Visit Your Event’s Party Venues
  15. 15. #9 Name Tags (Magnets, not Lanyards!) Carl Landau Grand Poobah Niche Media Sacramento, CA
  16. 16. #10 Provide a Roster of Attendees & Sponsors
  17. 17. #11 Go Casual, Baby! No one has ever had fun with a tie on
  18. 18. #12 VIP Party Exclusively for Speakers & Sponsors
  19. 19. #13 Use Music to Create an Energized and Fun Vibe
  20. 20. #14 Breakfast Roundtables by Topic • Have your speakers and sponsors participate!
  21. 21. #15 Lunch Isn’t Lost Time • Lunch with a stranger or assigned seating
  22. 22. #16 Speed Publishing
  23. 23. #17 Rent a Venue Where People are Active but Social • Bowling alley • Miniature golf (or build one on the show floor) • Roller rink • German beer garden • Cabaret theatre • Honky tonk • Lawn bowling
  24. 24. #18 Orientation Party (Red Rover) • Help people find others like themselves • Example: Use Red Rover to break people up into B2B, Association, B2C categories • Then break down by category
  25. 25. #19 Track Parties (One Hour) • One Hour – Micro Parties – CEO Track – Executive Track – Sales Track • One hour – Macro Party (everyone together)
  26. 26. #20 Trivia Group Games and Photo Booths – Always a Winner!
  27. 27. #21 Apps Great for Networking at Larger Events
  28. 28. #22 Niche Out Your Event to Build A Small, Intimate Event
  29. 29. #23 Go to Other Events (and Steal with Both Hands!!!)
  30. 30. #24 Launch an Event from a Blog
  31. 31. #25 Ask Other Event Organizers What Works! I’d Love to Hear Your Networking Ideas!!!
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