Event Networking Mania! Carl Landau at SISO 2013

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Networking is one of the most important reasons people attend live, in-person events, but most event organizers don't put much thought into creating opportunities for networking. Carl Landau, Grand …

Networking is one of the most important reasons people attend live, in-person events, but most event organizers don't put much thought into creating opportunities for networking. Carl Landau, Grand Poobah of Niche Media, presented these great ways to create a great networking environment at your events for the SISO 2013 show.

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  • 1. Event Networking Mania! Carl Landau Grand Poobah, Niche Media Sacramento, CA carl@nichemediahq.com www.NicheMediaHQ.com
  • 2. Welcome to Niche Nashville, Octobe r 1-2 Learn more at NicheMediaHQ.com
  • 3. What is the #1 Reason People Attend or Sponsor Live Events?
  • 4. #1 Answer is Always Either Industry Education or Professional Networking!
  • 5. How Much Effort is Put Into Planning for Networking at Your Events?
  • 6. Carl’s 25 Ideas for Producing Super Charged Event Networking!!! (Like it or not, you’re in the entertainment business.)
  • 7. #1 Anyone Can Do Boring!
  • 8. #2 It All Starts with the Event Producer You need to be willing to make a fool of yourself!
  • 9. #3 It Starts with Your Promotion Themes get people really excited!
  • 10. #4 Build Excitement 360 Days a Ahead of Your Event!
  • 11. #5 Build a Facebook Event Page
  • 12. #6 Get Your Speakers & Sponsors Excited and Networking in Advance of the Event
  • 13. #7 Pre-Event Meet-up with Local Industry Leaders • These host city locals will be your ambassadors - get them excited! • Brainstorm party venues with them • Pick somewhere intimate and relaxed • Hint: the worst venues are hotels and tradeshow floors
  • 14. #8 Visit Your Event’s Party Venues
  • 15. #9 Name Tags (Magnets, not Lanyards!) Carl Landau Grand Poobah Niche Media Sacramento, CA
  • 16. #10 Provide a Roster of Attendees & Sponsors
  • 17. #11 Go Casual, Baby! No one has ever had fun with a tie on
  • 18. #12 VIP Party Exclusively for Speakers & Sponsors
  • 19. #13 Use Music to Create an Energized and Fun Vibe
  • 20. #14 Breakfast Roundtables by Topic • Have your speakers and sponsors participate!
  • 21. #15 Lunch Isn’t Lost Time • Lunch with a stranger or assigned seating
  • 22. #16 Speed Publishing
  • 23. #17 Rent a Venue Where People are Active but Social • Bowling alley • Miniature golf (or build one on the show floor) • Roller rink • German beer garden • Cabaret theatre • Honky tonk • Lawn bowling
  • 24. #18 Orientation Party (Red Rover) • Help people find others like themselves • Example: Use Red Rover to break people up into B2B, Association, B2C categories • Then break down by category
  • 25. #19 Track Parties (One Hour) • One Hour – Micro Parties – CEO Track – Executive Track – Sales Track • One hour – Macro Party (everyone together)
  • 26. #20 Trivia Group Games and Photo Booths – Always a Winner!
  • 27. #21 Apps Great for Networking at Larger Events
  • 28. #22 Niche Out Your Event to Build A Small, Intimate Event
  • 29. #23 Go to Other Events (and Steal with Both Hands!!!)
  • 30. #24 Launch an Event from a Blog
  • 31. #25 Ask Other Event Organizers What Works! I’d Love to Hear Your Networking Ideas!!!