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    Marketing and Social Media - Sign-up.to Marketing and Social Media - Sign-up.to Presentation Transcript

    • GETTING A GREAT RETURN FROM YOUR ONLINE MARKETINGTuesday, 24 April 12
    • WHERE ARE YOUR AUDIENCE? SMS Email Facebook Twitter Google+ LinkedIn Tumblr Pinterest 0 1,500 3,000 4,500 6,000 Active Users (Millions) - Feb 2012Tuesday, 24 April 12
    • Collect Track Create Share Send THE MARKETING CYCLETuesday, 24 April 12
    • EASY WAYS TO COLLECT SUBSCRIBERSTuesday, 24 April 12
    • Tuesday, 24 April 12
    • TXT TRY + YOUR EMAIL ADDRESS TO 61211Tuesday, 24 April 12
    • Tuesday, 24 April 12
    • CREATING YOUR MESSAGESTuesday, 24 April 12
    • SMS Time-sensitive; Short; Call-to-action EMAIL Advance notice; Details; Links; Storeable SOCIAL Short; Interactive; Non-critical; ShareableTuesday, 24 April 12
    • FROM NAME FROM EMAIL SUBJECT LINE CONTENTTuesday, 24 April 12
    • SENDINGTuesday, 24 April 12
    • Tuesday, 24 April 12
    • Tuesday, 24 April 12
    • MAKING THE MOST OF SOCIAL MEDIATuesday, 24 April 12
    • REACH Edgerank; Retweets; Likes INTERACTIVITY Ask questions; Have a call to action VIRALITY Content - Photos!Tuesday, 24 April 12
    • ANALYSE YOUR RESULTSTuesday, 24 April 12
    • UK AVERAGE EMAIL STATISTICSTuesday, 24 April 12
    • @MATTMCN WWW.SIGN-UP.TOTuesday, 24 April 12