GETTING A GREAT RETURN              FROM YOUR ONLINE                  MARKETINGTuesday, 24 April 12
WHERE ARE YOUR AUDIENCE?                  SMS                 Email            Facebook               Twitter             ...
Collect                 Track                              Create                           Share             Send        ...
EASY WAYS TO COLLECT                                 SUBSCRIBERSTuesday, 24 April 12
Tuesday, 24 April 12
TXT                       TRY + YOUR EMAIL ADDRESS                               TO 61211Tuesday, 24 April 12
Tuesday, 24 April 12
CREATING YOUR MESSAGESTuesday, 24 April 12
SMS                         Time-sensitive; Short; Call-to-action                                     EMAIL               ...
FROM NAME FROM EMAIL SUBJECT LINE CONTENTTuesday, 24 April 12
SENDINGTuesday, 24 April 12
Tuesday, 24 April 12
Tuesday, 24 April 12
MAKING THE MOST OF                             SOCIAL MEDIATuesday, 24 April 12
REACH                            Edgerank; Retweets; Likes                        INTERACTIVITY                       Ask ...
ANALYSE YOUR RESULTSTuesday, 24 April 12
UK AVERAGE EMAIL STATISTICSTuesday, 24 April 12
@MATTMCN                       WWW.SIGN-UP.TOTuesday, 24 April 12
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Marketing and Social Media - Sign-up.to

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Marketing and Social Media - Sign-up.to

  1. 1. GETTING A GREAT RETURN FROM YOUR ONLINE MARKETINGTuesday, 24 April 12
  2. 2. WHERE ARE YOUR AUDIENCE? SMS Email Facebook Twitter Google+ LinkedIn Tumblr Pinterest 0 1,500 3,000 4,500 6,000 Active Users (Millions) - Feb 2012Tuesday, 24 April 12
  3. 3. Collect Track Create Share Send THE MARKETING CYCLETuesday, 24 April 12
  4. 4. EASY WAYS TO COLLECT SUBSCRIBERSTuesday, 24 April 12
  5. 5. Tuesday, 24 April 12
  6. 6. TXT TRY + YOUR EMAIL ADDRESS TO 61211Tuesday, 24 April 12
  7. 7. Tuesday, 24 April 12
  8. 8. CREATING YOUR MESSAGESTuesday, 24 April 12
  9. 9. SMS Time-sensitive; Short; Call-to-action EMAIL Advance notice; Details; Links; Storeable SOCIAL Short; Interactive; Non-critical; ShareableTuesday, 24 April 12
  10. 10. FROM NAME FROM EMAIL SUBJECT LINE CONTENTTuesday, 24 April 12
  11. 11. SENDINGTuesday, 24 April 12
  12. 12. Tuesday, 24 April 12
  13. 13. Tuesday, 24 April 12
  14. 14. MAKING THE MOST OF SOCIAL MEDIATuesday, 24 April 12
  15. 15. REACH Edgerank; Retweets; Likes INTERACTIVITY Ask questions; Have a call to action VIRALITY Content - Photos!Tuesday, 24 April 12
  16. 16. ANALYSE YOUR RESULTSTuesday, 24 April 12
  17. 17. UK AVERAGE EMAIL STATISTICSTuesday, 24 April 12
  18. 18. @MATTMCN WWW.SIGN-UP.TOTuesday, 24 April 12
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