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Reyes, monica kristine dialysis spa
 

Reyes, monica kristine dialysis spa

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    Reyes, monica kristine dialysis spa Reyes, monica kristine dialysis spa Presentation Transcript

    • Marketing Plan for “Happy Kidneys and YOU”
      “Bringing you the quality of life you long for…”
      Monica Kristine Reyes
    • 1. Target Market: Dialysis Patients Class A and B
      2. Patients who need more than treatment alone
      3. May want to experience treatment WITH family members- minus the feeling of “being sick in the hospital”
      4. Ideal to position in an area like Greenhills (proximal to Class A and B villages in San Juan)
      5. Population of San Juan(2007)  - Total 125,558 30-40% Class A and B; statistics of dialysis patients (no data from NSO)
      5 stepsPTM and Positioning
    • Niche market approach
      Internet marketing and different media (TV, ads)
      Benchmarked against The Medical City or St. Luke’s Medical Hospital (some of the leading hospitals in the country- included in Medical Tourism)
      Can avail of packages with different rates
      Offers services to family members as well
      5 stepsMarketing Mix & Strategy
    • Positioning to the Primary Target Market
    • 1. Target Market
      Class A and B
      Dialysis patients
      Need for comfort
    • 2. How is it different from the rest?
      Offers dialysis treatment
      Offers recreation and relaxing services- spa, salon treatments, massage, etc.
    • 3. Patient and Family
      Filipinos are FAMILY-LOVING people.
      It’s not only patient-on-center stage but also patient and family on center stage!
    • 4. Positioning: tabs are Class A and B villages
    • 5.San Juan
      Population(2007)  - Total 125,558
      TMC data: majority come from San Juan area (Census of those who avail services)
    • 6. Niche Market Approach
      Offering Classy services to the A and B markets
    • 7. Media
      TV
      Advertisements
      Celebrities who have undergone dialysis
      Offer opening discounts
      Internet: reservations, information, feedback, suggestions, etc.
    • 8. Benchmarking
      TMC
      St. Luke’s
      Top private hospitals with most of the market share
    • 9. Packages
      Packages: (assumption- family included)
      A: Salon, Spa, Massage
      B: Gourmet Food with desserts, Entertainment
      C: Recreational
      D: Mix and Create own (with additional charge)
    • 10. family
    • Summary
    • 1. Target Market: Dialysis Patients Class A and B
      2. Patients who need more than treatment alone
      3. May want to experience treatment WITH family members- minus the feeling of “being sick in the hospital”
      4. Ideal to position in an area like Greenhills (proximal to Class A and B villages in San Juan)
      5. Population of San Juan(2007)  - Total 125,558 30-40% Class A and B; statistics of dialysis patients (no data from NSO)
      5 stepsPTM and Positioning
    • Niche market approach
      Internet marketing and different media (TV, ads)
      Benchmarked against The Medical City or St. Luke’s Medical Hospital (some of the leading hospitals in the country- included in Medical Tourism)
      Can avail of packages with different rates
      Offers services to family members as well
      5 stepsMarketing Mix & Strategy
    • Marketing Plan for “Happy Kidneys and YOU”
      “Bringing you the quality of life you long for…”
      Monica Kristine Reyes