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Reyes, monica kristine dialysis spa

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Transcript

  • 1. Marketing Plan for “Happy Kidneys and YOU”
    “Bringing you the quality of life you long for…”
    Monica Kristine Reyes
  • 2. 1. Target Market: Dialysis Patients Class A and B
    2. Patients who need more than treatment alone
    3. May want to experience treatment WITH family members- minus the feeling of “being sick in the hospital”
    4. Ideal to position in an area like Greenhills (proximal to Class A and B villages in San Juan)
    5. Population of San Juan(2007)  - Total 125,558 30-40% Class A and B; statistics of dialysis patients (no data from NSO)
    5 stepsPTM and Positioning
  • 3. Niche market approach
    Internet marketing and different media (TV, ads)
    Benchmarked against The Medical City or St. Luke’s Medical Hospital (some of the leading hospitals in the country- included in Medical Tourism)
    Can avail of packages with different rates
    Offers services to family members as well
    5 stepsMarketing Mix & Strategy
  • 4. Positioning to the Primary Target Market
  • 5. 1. Target Market
    Class A and B
    Dialysis patients
    Need for comfort
  • 6. 2. How is it different from the rest?
    Offers dialysis treatment
    Offers recreation and relaxing services- spa, salon treatments, massage, etc.
  • 7. 3. Patient and Family
    Filipinos are FAMILY-LOVING people.
    It’s not only patient-on-center stage but also patient and family on center stage!
  • 8. 4. Positioning: tabs are Class A and B villages
  • 9. 5.San Juan
    Population(2007)  - Total 125,558
    TMC data: majority come from San Juan area (Census of those who avail services)
  • 10. 6. Niche Market Approach
    Offering Classy services to the A and B markets
  • 11. 7. Media
    TV
    Advertisements
    Celebrities who have undergone dialysis
    Offer opening discounts
    Internet: reservations, information, feedback, suggestions, etc.
  • 12. 8. Benchmarking
    TMC
    St. Luke’s
    Top private hospitals with most of the market share
  • 13. 9. Packages
    Packages: (assumption- family included)
    A: Salon, Spa, Massage
    B: Gourmet Food with desserts, Entertainment
    C: Recreational
    D: Mix and Create own (with additional charge)
  • 14. 10. family
  • 15. Summary
  • 16. 1. Target Market: Dialysis Patients Class A and B
    2. Patients who need more than treatment alone
    3. May want to experience treatment WITH family members- minus the feeling of “being sick in the hospital”
    4. Ideal to position in an area like Greenhills (proximal to Class A and B villages in San Juan)
    5. Population of San Juan(2007)  - Total 125,558 30-40% Class A and B; statistics of dialysis patients (no data from NSO)
    5 stepsPTM and Positioning
  • 17. Niche market approach
    Internet marketing and different media (TV, ads)
    Benchmarked against The Medical City or St. Luke’s Medical Hospital (some of the leading hospitals in the country- included in Medical Tourism)
    Can avail of packages with different rates
    Offers services to family members as well
    5 stepsMarketing Mix & Strategy
  • 18. Marketing Plan for “Happy Kidneys and YOU”
    “Bringing you the quality of life you long for…”
    Monica Kristine Reyes

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