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Vote that counts presentation

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  • Reason for increasing interactions - Edgerank
  • One tweet could get you 1000 votes and get you back in the game
  • Transcript

    • 1. PROMOTING THE VOTE THATCOUNTS VIA SOCIAL MEDIANicola Peate - Rippleffect
    • 2. HELLO....• About me  Social Media Manager for Rippleffect  Clients I have worked with: -PPL - Everton - Lambrini - American Airlines - Wickes DIY  Digital Media Co-ordinator for Keep Britain Tidy  Web Editor for Newquest Cheshire/Merseyside
    • 3. About Rippleffect We are an award- winning, full- service digital communications agency
    • 4. KEEP BRITAIN TIDY  What would I do if Keep Britain Tidy were part of the Vote that Counts?  How do charities and non- charitites best get promotion?  No budget for social media – just my time
    • 5. MAXIMISINGRELATIONSHIPSENGAGING INFLUENCERS
    • 6. THE POWER OF A TWEET
    • 7. THE POWER OF A TWEET JDRF’s daily visitors from Twitter over the past 2 months have averaged fewer than 10 per day. Friday 11th (day of Tweet): Over 3000 visitors from Twitter Saturday 12th: Over 300 visitors from Twitter Sunday 13th: Over 100 visits from Twitter
    • 8. BUT....
    • 9. BUT....
    • 10. CURRENT RELATIONSHIPS  What key figures does the charity already have relationships with?  Do you have celebrity ambassadors? Are they on Twitter?  Has a celebrity tweeted you before?  Do you have celebrity followers?
    • 11. HOW TO APPROACH CELEBRITIES  It’s a waiting and watching game – set up searches for all celebrities on Twitter  Keep it relevant to that celebrity  Make your tweet personal  Don’t mass tweet every celebrity you can think of  Don’t specifically ask for a RT  Only tweet when a celebrity is online – your tweet will be lost otherwise
    • 12. HOW TO APPROACH CELEBRITIES
    • 13. OTHER INFLUENCERS  It’s not only celebrities that are influential  Who are key voices in your field?  You may have closer relationships with these people and so can approach it in a more personal way
    • 14. FACEBOOK
    • 15. FACEBOOK
    • 16. PROMOTING THE VOTETHAT COUNTS OFFLINE
    • 17. PROMOTING OFFLINE  Not always possible to promote on the homepage – lots going on!  Use social media as a key channel for promotion and where people can find more information  Also gives people a reason to come to your social media channels – could increase fans and followers!  Where do you promote Facebook and Twitter – for this month could you add the Vote that Counts?
    • 18. THE SOCIAL VOICESOF YOUR CHARITY
    • 19. OFFICIAL CHANNELS  The power of your brand  Who controls your social voice? Are they aware of how important The Vote that Counts could be to you?  Who are your official partners? Other regions/branches of your charity? How can they help?
    • 20. STAFF AND SUPPORTERS Unrivalled passion Spreading your message – drumming up support Needs to be a differentiation from the official voice Do not dilute the message Be real and honest – remembering that they are a social voice for your charity
    • 21. FACEBOOK TABSFOR THE VOTE THATCOUNTS
    • 22. FACEBOOK TABS  Creates a place for you to reference and fans to refer to  Allows fans to direct people to a space that focuses on your part in the Vote that Counts  Personalise the message – Vote for YOUR charity  What could you do with £50,000? enables you to visualise this  Get across key messages - How easy it is to vote - Costs the supporter nothing - Another opportunity for them to support you - What the money would mean to you/could achieve
    • 23. KEEPING THEAUDIENCE ENGAGEDTHROUGHOUTOPTIMISING CONTENT
    • 24. TIMING OF CONTENT As it’s a short term campaign you dont want to overload people You’ve got other messages during this time too Post when you might not normally – evenings/weekends Keep your posts interesting and engaging so that you can talk about the Vote that Counts regularly without seeming competitive
    • 25. VARIETY OF CONTENT  Variety of content is the most important way of keeping people engaged
    • 26. VARIETY OF CONTENT
    • 27. VARIETY OF CONTENT  Polls How long would it take you to raise £50,000 for XXXX? 1) One week – I’m a footballer! 2) More than two years and no spends for me  3) 5 minutes by voting in The Vote that Counts! 4) 10 years of collecting coppers!  Questions What makes you gives us your vote in The Vote that Counts? If we won the £50k how would you like to see us spend the money?  Info When the votes close, how far off the top you are etc  Links Regular links to the page, links to videos that illustrate your work and how £50k could help
    • 28. #HASHTAGS  On Twitter hashtags are a great way of making your tweets more visible – make sure to use hashtags related to your tweet e.g. #votethatcounts #charity  You can also use more interesting hashtags to attach your tweets to other conversations such as ‘During the break for the #Xfactor why not vote for us to win £50k!’  Be careful not to attach yourself to conversations that could turn negative or are inappropriate - http://www.telegraph.co.uk/technology/twitter/5621970/Habitat- apologises-for-Twitter-hashtag-spam.html
    • 29. TWIBBONS  Easy to set up – just search Twibbon  Only works if you have a clearly recognisable logo that is still visible when shrunk down to this size >  Only an image – not a link  Not useful for a short term campaign such as The Vote that Counts where you require an action from users
    • 30. THANK YOUAny questions?Twitter: @NicPeateFind me on LinkedinEmail: npeate@rippleffect.com