Reuters digital news report 2013

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  • Look at by device used?
  • Look at previous wave?
  • Nb: no sig. changes from last wave
  • Reuters digital news report 2013

    1. 1. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013Digital News Report 2013Essential data on thefuture of news20th June 2013
    2. 2. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 2• This study has been commissioned to understand how news is currently beingconsumed globally with a particular focus on digital news consumption and devicesused to access the news.• Core questions were asked in France, Germany, Denmark, Spain, Italy, Japan, Braziland the US as well as the UK to a nationally representative audience to provide aninternational comparison.• This is a study for the Reuters Institute made possible with the assistance of thefollowing organisations and also academic partners from the Hans Bredow Institute,Hamburg, Roskilde University, Denmark and the School of Journalism at the ParisInstitute of Political ScienceBackground and objectives
    3. 3. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 3Source: Internet World Stats http://www.internetworldstats.com population estimate 2012• The research was conducted online in January and early February 2013.• The data was weighted to targets set on age and gender, region, newspaper readership and social grade to reflectthe total population. The sample is reflective of the population who have access to the internet.• A comprehensive online questionnaire was designed with input from all stakeholders to capture all aspects of newsconsumption.*Please note that Brazil is representative of an urban population rather than a national population as such the internetpenetration is likely to be higher than stated above, which must be taken into consideration when interpreting results.CountryStartingsampleNon-newsusersFinalsampleTotalpopulationInternetpenetrationUK 2308 9% 2078 63,047,162 84%Germany 1099 3% 1062 81,305,856 83%Spain 1016 4% 979 47,042,984 67%Italy 1003 4% 965 61,261,254 58%France 1016 4% 973 65,630,692 80%Denmark 1024 2% 1007 5,543,453 90%US 2170 7% 2028 313,847,465 78%Brazil* 1003 2% 985 193,946,886 46%Japan 1004 2% 978 127,368,088 80%Methodology
    4. 4. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 4 Striking growth of tablet (and mobile) usage for news Traditional media use remains strong – but younger half of thepopulation prefer online More people paying for news – albeit from a low base The enduring role of brands and the importance of trust Growing role of social media in news discoveryKey findings
    5. 5. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013Digital News Report 2013AGE OF MULTIPLATFORM
    6. 6. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 613% 11%8%6% 5%25%16% 16%11% 10%Denmark US UK France GermanyTablet usage for news2012 2013Q8a/Q8b Which, if any, of the following devices have you used to access news in the last week?Base: All markets UK (n=2078) US (n==2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n==973)Denmark (n=1007) Urban Brazil (n=985)** These figures are not totally comparable because we routed the questions slightly differently last year and the list ofdevices was more detailed this year. They are however consistent with log files of news organisations that show a sizeableincrease in traffic from tabletsNews usage on a tablet has increased significantly over the past ten months**Growth news access via tablet
    7. 7. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 7Q8b Which, if any, of the following devices have you used to access news in the last week?Base: All markets UK (n=2078) US (n==2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n==973) Denmark (n=1007)Urban Brazil (n=985)NOTE: Please note data has been rebased to account for the total sample size but is not an accurate indication of ownership levels and will not bewholly comparable with last year.Computers are the most prevalent device for accessing news across countries. Smartphones andtablets are also now significantly used for news. Denmark has the highest level of smartphone andtablet access.Devices used to access news online by countryUK Germany Spain Italy France Denmark US Urban Brazil JapanComputer67% 71% 56% 58% 50% 58% 71% 81% 68%Smartphone29% 22% 35% 25% 24% 43% 28% 23% 19%Tablet16% 10% 13% 14% 11% 25% 16% 14% 6%E-book Reader2% 1% 2% 1% 1% 1% 2% 4% 1%Smart TV3% 5% 10% 10% 9% 7% 4% 12% 4%
    8. 8. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 8Q8b Which, if any, of the following devices have you used to access news in the last week?Base: All markets UK (n=2078) US (n==2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n==973) Denmark (n=1007)Urban Brazil (n=985)NOTE: Please note data has been rebased to account for the total sample size but is not an accurate indication of ownership levels and will not bewholly comparable with last year.Computers are the most prevalent device for accessing news across countries. Smartphones and tablets arealso now significantly used for news. Denmark has the highest level of smartphone and tablet access.Devices used to access news online by countryUK Germany Spain Italy France Denmark US Urban Brazil JapanComputer67% 71% 56% 58% 50% 58% 71% 81% 68%Smartphone29% 22% 35% 25% 24% 43% 28% 23% 19%Tablet16% 10% 13% 14% 11% 25% 16% 14% 6%E-book Reader2% 1% 2% 1% 1% 1% 2% 4% 1%Smart TV3% 5% 10% 10% 9% 7% 4% 12% 4%
    9. 9. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 9Multiplatform access is becoming mainstreamQ8b Which, if any, of the following devices have you used to access news in the last week?Base: All markets (n=11004)
    10. 10. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 10Smartphones are still more popular with younger age groups. Tablets are used equallythrough age groups but with a significant bulge with the 35-44 group. 75% of tablet usersare ABC1 (same as last year). Smartphone news users skew heavily maleSmartphone and tablet news user demographics78%51%16%68%53%16%70%41%24%75%25%17%70%13% 16%Computer Smartphone TabletComputer, smartphone and tablet by age18-24 25-34 35-44 45-54 55+Q8a /Q8b Which, if any, of the following devices do you ever use for any purpose? /Which, if any, of the followingdevices have you used to access news in the last week?Base: UK (n=2078)
    11. 11. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 11Frequency of access grows with devicesDevice Several times a dayALL News users 56%Computer users 65%Smartphone users 76%Tablet users 77%All three 89%Device Several times a dayALL News users 76%Computer users 79%Smartphone users 83%Tablet users 84%All three 93%Tablet and smartphones are extending the range of access points and increasing the frequency with whichpeople access news. The more devices, the more you consume ….
    12. 12. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 1279%19%62%42%Quick news updates In depth newsMobile TabletMobiles are used most for quick updates during the day.Consumers agree that tablets offer more in depth news and better experience for accessing news.UK7a/b You’ve told us that you read news on a MOBILE/TABLET. With that in mind, please could you tell us how much you agree ordisagree with the following statements:Base US : Read news on a mobile (n=583); Read news on a tablet (n=329) % net agreeSmartphones and tablets - differences
    13. 13. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 13The laptop or desktop remains the most used for news overall but those who have Apple tablets are MOSTlikely to use the device for news. Apple devices are used more for news than others manufacturersTablet and smartphone market shareOS UK US Spain DenApple 46% 45% 23% 48%Other (Android,RIM)54% 55% 77% 52%OS UK US Spain DenApple 65% 58% 43% 82%Other (Android, RIM) 35% 42% 57% 18%Q8a/Q8b Which, if any, of the following devices have you used to access news in the last week?Operating system market share by (selected) countryTabletSmartphone
    14. 14. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 14Tablet and smartphone news users are generally in higher education and income brackets, which may explainthe greater interest in news. In the UK and the US the biggest correlation between income and news usage isfor smartphones for the richest groupDevice demographics0%10%20%30%40%50%60%70%80%90%100%Less than $35,000 $35-$60,000 Over $60,000Device use by household income (United States)COMPUTER SMARTPHONE TABLET0%10%20%30%40%50%60%70%80%90%100%Less than £25,000 £25-£50,000 £50-£100,000Device use by household income (United Kingdom)COMPUTER SMARTPHONE TABLETIn the US, the richest one third of our sample) – earning over$60,000 account for 60% of smartphone news usage, 53% oftablet news usage and 40% of computer news usageQ8b Have you paid for DIGITAL news content, or accessed a paid for digital news service?Base: UK Computer (n=1394), Smartphone (n=612), Tablet (n=340) Household income 0-25K (n=585), £25-£50K (n=560), £50-£100K (n=245)US Computer (n=1515) Smartphone (n=594), Tablet (n=337) Household income 0-$35K (n=579), $35-$60K (n=426), $60K+ (n=598)
    15. 15. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 15Tablet and smartphones are in general not replacing other ways of consuming news.Instead they are extending the range of access points and increasing the frequency withwhich people access newsDigital users ALSO consume via traditional platformsQ3: Which, if any, of the following have you used in the last week as a source of news?Base: All markets (n=11004) Tablet users (n=2726)
    16. 16. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013Digital News Report 2013THE PLATFORM DIVIDE
    17. 17. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 17Platform choices by country – frequency of accessUK Germany Spain Italy France Denmark US Urban Brazil JapanTV 79% 82% 72% 74% 84% 85% 72% 75% 69%Radio 37% 51% 39% 34% 44% 53% 28% 19% 24%Print 59% 63% 61% 59% 46% 49% 47% 50% 63%Online 74% 66% 79% 80% 68% 81% 75% 90% 85%
    18. 18. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 18UK Germany Spain Italy France Denmark US Urban Brazil JapanTV 41% 43% 33% 39% 57% 44% 43% 38% 35%Radio 7% 13% 9% 5% 12% 8% 5% 2% 4%Print 15% 18% 15% 13% 6% 11% 9% 6% 20%Online 35% 25% 41% 42% 23% 35% 39% 53% 39%Platform choices by country – MAIN or PREFERRED source of news
    19. 19. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 19Q4: You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base:All who have used news sources in the last week (n=10843 )Looking at our TOTAL sample, we can see that 18-34s have a clear preference for internet news. The over 45shave a clear preference for TV. 35s to 44s are pretty much split56%28%55%28%42%38%32%47%21%55%Online TVMAIN source of news by age (ALL countries)18-24 25-34 35-44 45-54 55+Young prefer online, older groups prefer television news
    20. 20. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 20Q4: You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base:(UK=2078)In our UK sample of Internet users we can see a clear platform preference divide. For under 45’s – almost halfthe adult population - the Internet is now the MAIN source of news as well as their most frequently accessed.For over 45’s it remains TV with other traditional sources remaining important.52%24%49%28%18%53%12%57%Online TVMAIN source of news by age18-24 25-44 45-54 55+Divided nation (UK): Young prefer online, old prefer television news
    21. 21. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 21Q4: You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base:All who have used news sources in the last week France (n=963), US (n=1916)31%52%36%52%24%53%23%56%13%64%Online TVFrance18-24 25-34 35-44 45-54 55+Only France shows a different pattern64%20%61%23%41% 41%35%49%25%54%Online TVUnited States18-24 25-34 35-44 45-54 55+
    22. 22. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 22Older age groups spent more time accessing news via traditional means such as TV, radio or print whileyounger age groups spent more time accessing news via a computer or mobile.We see a more varied pattern across age groups for tablets, e-readers and Smart TVs, which may be linked tothe price point; older age groups are more likely to be able to afford these newer devices than their youngercounterparts.Time spent per day accessing news by age:UK1_1 .On a typical day, how much time do you spend accessing news on EACH of the following??Base All UK=2078Chart shows mean time spent per day in minutes2519 1832222820 192520 182922 2117213223202920 18 1621372724 26152321 194531 302512172516TV Radio PrintedPublicationComputer Mobile Phone Tablet E-reader Smart TVMean time spent accessing news on device per day (minutes)18 to 24 25 to 34 35 to 44 45 to 54 55 +Traditional forms of accessing newsare more popular among older age
    23. 23. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013Digital News Report 2013WHERE AND WHEN PEOPLEACCESS THE NEWS
    24. 24. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 240%10%20%30%40%50%60%First thing in themorningLater in themorningLunchtime Afternoon Early evening Late evening Last thing at nightWhen do you typically access the news? (by age)All 18-24 25-34 35-44 45-54 55+UK2 When do you typically access the news?Base: UK=2078 18 to 24 (n=269) 25 to 34: (n=286) 35 to 44: (n=321) 45 to 54 (n=383) 55+ (n=819)Typically consumers access news first thing in the morning or early evening.Younger people tend to access in a more even way throughout the day. Older people follow thebreakfast, lunch and early evening (42%) peaks far more compared with the young (21%).When do you access news? (Age)
    25. 25. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 25QS2: When do you typically access the news?When do you access news? (Platform segment)
    26. 26. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 26UK3A. Where were you when you looked at/listened to the news over the last few days?Base: UK=2078, Denmark =994While home is the most popular location for accessing news, younger people are accessing more news whenout and about.Where do you access news?68%46%24%20%13%9%4%3%71%41%31%28%9%6%5%6%At home: communalAt home: personalAt workCommuting personal eg carCommuting on public transportOut and about generallyOther people’s homesAt a place of studyWhere news is accessed?UK Denmark
    27. 27. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 27UK3B: Please mention the key news media you used in these locationsBase: At home : communal (n=1421) At home: personal (n=957) At work (n=482) At place of study (n=70) While travelling viaWhile at home, TV is used to access news in communal areas but in personal areas the internet via a computertends to be used as often. The computer dominates the office, radio is default media choice in the car and themobile phone has overtaken print on public transport.Platforms for news used at different locations83%48%7%5%1%31% 31%18%24%84%32%20%14%34%6%36%46%71%4%2%13%22%19%48%13%9%11%3%6%1%At home: communal space At home: personal space At work: office, shop etc Commuting via publictransportCommuting via car(personal)News sources used by location (UK)Television Radio Printed publication Internet via computer Internet via mobile Internet via tablet
    28. 28. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 28UK3B: Please mention the key news media you used in these locationsBase:) While travelling via public transport (n=270) 18-44 (n=111)On UK public transport 48% use mobile phones, 34% use print and 6% access news via a tablet - though printis still ahead in London (56%) because of availability of strong free newspapers and limited Internet access onthe underground.Accessing news via public transport34%23% 25%48%38%23%6%ALL 18-44 45+PRINT MOBILE TabletTablet reading on the move for news isgrowing but the smartphone is still much morepopular. Portability trumps screen size
    29. 29. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013Digital News Report 2013PAYING FOR NEWS
    30. 30. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 30Paying for news?But only
    31. 31. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 31Base: All markets UK (n=2078) US (n=2028)) Japan (n=978) Germany (n=1062) France (n=973) Denmark (n=1007)Newspaper purchase by country
    32. 32. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 32Type of newspaper purchase (ad hoc vs subscription and home delivery)
    33. 33. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 33Q7. Have you paid for DIGITAL news content, or accessed a paid for digital news serviceBase: All markets UK (n=2078) US (n==2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n==973)Denmark (n=1007) Urban Brazil (n=985)Percentages that said yes in the last week, month or yearPaying for digital news is showing signs of growth– but from a low baseMore people are paying for digital news12%9%4%8%6%10%12%9%13%10%Denmark US UK France GermanyHave you paid for digital news in the past year?2012 2013
    34. 34. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 34Q7 Have you paid for DIGITAL news content, or accessed a paid for digital news service?Base: All markets (UK=2078; US=2024; Spain=1016; Japan=1013; Italy=1003; Germany=1009; France=1016; Denmark=1024; Urban Brazil=1003)The majority of countries have never paid for digital news content.The late adopters of online services such as Urban Brazil appear more willing to pay for digital content as theyhave not had the same legacy of free services as in more mature markets.Paid for digital9% 11%16%21%13% 10% 12%24%14%90% 88% 82% 76%85% 87% 85%73%84%1% 2% 2% 3% 2% 3% 3% 3% 2%UK Germany Spain Italy France Denmark US Urban Brazil JapanNet: Yes No, I’ve never paid for digital news content Don’t knowIn the UK, 11% of those who areinterested in the news would considerpaying for a digital news service
    35. 35. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 35Q7a You said you have accessed paid for digital news content in the last year… Which, if any, of the following types of payment have you used topay for digital news content in the last year?Base: All markets UK (n=2078) US (n==2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n==973) Denmark (n=1007) Urban Brazil (n=985)Consumers in Denmark and the US are more willing to enter into longer term commitment with news brands bymaking on-going payments while consumers in France, Italy, Germany and Spain are more likely to make aone-off payment.Type of payment made to access digital content64%58% 58%52% 50%47%40%32% 33%28%37% 37% 35%46%40% 42%60%63%16%22%12%21%16%24%21%17%22%France Italy Germany Spain Japan Urban Brazil UK US DenmarkTypes of paymentNet: One-off payment Net: Subscription Other
    36. 36. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 36€30 €Paid for digital content
    37. 37. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 37Q7: Have you paid for DIGITAL news content, or accessed a paid for digital news service?Paid for digital contentALL COUNTRIES
    38. 38. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 38Q7 Have you paid for DIGITAL news content, or accessed a paid for digital news service Base: (US=2124) Tablet andSmartphone users US (n=187)Those using tablets AND smartphones are four times more likely to pay for digital news – not surprising giventhe range of digital subscriptions and apps available.. Much of this is driven by the Apple eco-systemSmartphone and tablets encourage payment12%3%4%29%4%16%EverLast monthLast weekPercent paying for news…Tablet+Smartphone All
    39. 39. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 39Impact of device on digital payment …Apple iPad Other tablet iPhoneOthersmartphonePaid for digitalnews in last year+147% +75% +77% +54%Q7: Have you paid for DIGITAL news content, or accessed a paid for digital news service?Base: (US=2028)% difference compared with general digital users after controlling for gender, age, education level, income and interest in newsEven after controlling for factors such as age, income, education and interest in news, tablet users are onaverage twice as likely to pay for news and smartphone owners are also significantly more likely to pay.Apple devices in particular are helping the news industry monetise content.
    40. 40. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013Digital News Report 2013FINDING NEWS
    41. 41. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 41Ways of FINDING news by country (chose top five methods)UK Germany Spain Italy France Denmark US Urban Brazil JapanDirectly via abranded site34% 32% 38% 35% 16% 55% 20% 47% 28%Generalsearch enginelike Google24% 40% 40% 49% 45% 30% 33% 44% 39%Sites thataggregatenews links17% 16% 17% 16% 12% 7% 26% 37% 43%Newsreader‘app’ egFlipboard3% 3% 11% 4% 3% 4% 6% 7% 3%Social network- eg Facebook17% 15% 45% 38% 14% 22% 30% 60% 12%Q10 Thinking about how you FIND news online, which are the main ways that you come across news stories?Base: All markets UK (n=2078) US (n==2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n==973) Denmark(n=1007) Urban Brazil (n=985)
    42. 42. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 42Ways of FINDING news by country (chose top five methods)Q10 Thinking about how you FIND news online, which are the main ways that you come across news stories?Base: All markets UK (n=2078) US (n==2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n==973) Denmark(n=1007) Urban Brazil (n=985)UK Germany Spain Italy France Denmark US Urban Brazil JapanDirectly via abranded site34% 32% 38% 35% 16% 55% 20% 47% 28%Generalsearch enginelike Google24% 40% 40% 49% 45% 30% 33% 44% 39%Sites thataggregatenews links17% 16% 17% 16% 12% 7% 26% 37% 43%Newsreader‘app’ egFlipboard3% 3% 11% 4% 3% 4% 6% 7% 3%Social network- eg Facebook17% 15% 45% 38% 14% 22% 30% 60% 12%
    43. 43. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 43Q5: Which, if any, of the following have you used to access news in the last week?Base: Online users in each market (UK=1534 ; US=1470; Germany=698 ; France=658 Denmark=816 ; Urban Brazil=892; Italy = 775; Spain=776; Japan = 831)Finding news – the role of brand34%16%24%45%17%14%UK FranceBrand Search SocialBrand is the primary gateway to news in the UK, followed by search and socialbut ….
    44. 44. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 44Q5: Which, if any, of the following have you used to access news in the last week?Base: Online users in each market (UK=1534 ; US=1470; Germany=698 ; France=658 Denmark=816 ; Urban Brazil=892; Italy = 775; Spain=776; Japan = 831)Finding news – the role of brand34%16%24%45%17%14%UK FranceBrand Search SocialBrand is the primary gateway to news in the UK, followed by search and socialbut in France, Germany and Italy it is searchSearch as gateway%
    45. 45. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 45Social media is becoming a mainstream way of finding newsQ10 : Thinking about how you FIND news online, which are the main ways that you come across news stories?Base: UK (n=2078)Social media is now a primary gateway to news for under 45s in many countries.More important than search and brand
    46. 46. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 46Q10 : Thinking about how you FIND news online, which are the main ways that you come across news stories?Social vs search by age44%33%36%34%29%36%23%38%19%38%Social Search18-24 25-34 35-44 45-54 55+Under 35s are more likely to find news via social media than via search. Older groups are more likelyto search.
    47. 47. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013Digital News Report 2013TYPES OF ONLINE NEWS
    48. 48. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 48Types of news by countryLists,articles andblogs52% 58% 63% 71% 46% 58% 64% 66% 67%Video andaudio47% 43% 52% 48% 48% 39% 55% 64% 35%Live pages 11% 8% 16% 16% 19% 8% 11% 15% 35%Pictures andgraphics15% 24% 21% 23% 15% 16% 23% 32% 27%Apps 19% 13% 24% 17% 17% 25% 19% 20% 13%Other 1% 0% 2% 1% 2% 1% 2% 3% 0%None of these 15% 17% 7% 6% 14% 13% 4% 4% 8%Q11: Thinking of the way you looked at news online in the last week, which of the following ways of consuming news did you use?
    49. 49. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 49Q11: Thinking of the way you looked at news online in the last week, which of the following ways of consuming news didyou use?Smartphones and tablets encourage video consumption
    50. 50. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 50Q11: Thinking of the way you looked at news online in the last week, which of the following ways of consuming newsdid you use?Using live pages
    51. 51. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 51QS14a/14b: You said that you use LIVE news page (short updates in chronological order) Thinking about this, please select the statements thatapply to you.Base: UK (n=2078) Use live pages (n=237) US (n=2028) Use live pages (n=213)Use of live news pages
    52. 52. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 52Using live pages
    53. 53. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013Digital News Report 2013BRAND AND TRUST
    54. 54. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 54Q5: Which, if any, of the following have you used to access news in the last week?Base: Online users in each market (UK=1534 ; US=1470; Germany=698 ; France=658 Denmark=816 ; Urban Brazil=892; Italy = 775; Spain=776; Japan = 831)The enduring power of traditional brands ….87% 85%81% 80%74% 74% 74%71%65%32%22%32%48% 47%56%38%31%78%31%41%44%57%44% 43%30%43%30%UK Denmark Spain Urban Brazil Italy US France Germany JapanTraditional news brand Aggregators Social Media&BlogsThe UK has the strongest traditional news brands of our surveyed countries. Aggregators/pureplayers have made the most impact in Japan
    55. 55. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 55:UK market share: Online vs Offline
    56. 56. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 56US market share: Online vs Offline
    57. 57. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 57France market share: Online vs Offline
    58. 58. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 58:Germany market share: Online vs Offline
    59. 59. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 59Q9a Thinking about the types of sites, mobile sites or apps where you get news online, in broad terms how trustworthy do youfind the news content of the following?Base: UK=2078 % saying very or extremely trust worthyMainstream media is considered the most trustworthy source of news.Blogs and social media sites are considered the least trustworthy.Trust in different sources of news79%60%21%11%8%10%Sites from UK broadcastersSites from UK newspapersEx UK news providersNews related blogsFacebookTwitter
    60. 60. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 60Q5c: Thinking about the different kinds of news available to you, do you prefer? (choice of statements)Base: All markets UK (n=2078) US (n=2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n=973) Denmark(n=1007) Urban Brazil (n=985)% agreeAttitudes to partial and impartial news
    61. 61. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 61Attitudes to partial and impartial newsQ5c: Thinking about the different kinds of news available to you, do you prefer? (three options)Base: All markets (n=11004) % agree Respondent quotes from UK
    62. 62. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 62UK12A-B thinking specifically about when you look for news on a MOBILE/TABLET, which of the following statements mostapplies to you?Base: 612 All who have accessed news via a smartphone in the last week; 340 All who have accessed news via a tablet in the last weekBranded icon on the home screen is the main way of accessing news – not an aggregator.50%25%15%48%26%17%I mainly access news directly via a brandedlink (logo) of a news providerI mainly access news via a searchengine, social network or other brand thataggregates newsI access news using both methods about thesameSmartphone TabletYounger age groups aremore comfortableaccessing news viasearch engines thantheir older counterparts(28% of 18-24 vs. 16%of over 55s).The role of brand on mobile
    63. 63. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 63Q8c : You say you access news via a Computer,/mobile, tablet. When using that device which of the following newssources have you used in the last week ?BRAND COMPUTER SMARTPHONE GAIN/LOSS TABLETSky News (UK) 15% 25% +10% 21%CNN (US) 16% 19% +3% 16%TF1 (FR) 10% 16% +6% 14%Yahoo (US) 37% 25% -12% 27%Yahoo (UK) 20% 8% -12% 9%MSN (US) 14% 10% -4% 10%Some brands do better on smartphonesBrands that have a reputation for breaking news do better on smartphones. Aggregator brands thanhave grown up with advantages of browser tie-ins are losing out in the US and UKREUTERS INSTITUTE DIGITAL NEWS REPORT 2013
    64. 64. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013Digital News Report 2013SOCIAL MEDIA AND PARTICIPATION
    65. 65. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 65Ways of participating in the newsQ13: During an average week in which, if any, of the following ways do you share or participate in news coverage?Base: All markets UK (n=2078) US (n=2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n=973) Denmark (n=1007) Urban Brazil(n=985)
    66. 66. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 66Q13: During an average week in which, if any, of the following ways do you share or participate in news coverage?Base: UK (n=2078) US (n=2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n=973) Denmark (n=1007) Urban Brazil (n=985)Percent commenting on a news story via social network each week38%27% 26%21%11% 10% 10%8% 7%Brazil Spain Italy US Denmark UK France Germany JapanBrazilians and Spanish are far more likely to comment on a news story than the Germans or Japanese. TheAmericans are more than twice as likely to comment as the BritishBrazilians 5x morelikely to comment onnews than Germansor Japanese
    67. 67. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 67QS8b/8c Thinking about how you share news, in the last week have you passed on a link to an onlinenews story, video etc. via email, social networking or other means?/Through which of the followingmeans?Base: UK=2078; Share news (n=377)Sharing news (UK)Shared news via….
    68. 68. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 68Model of news participation (conceptual map of segments)
    69. 69. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 6916%PROACTIVE14%REACTIVENew model of online news participation40% participate every week online and 63% take part in news online or offline.Intense participators (10% of our sample) do most of the sharing of news, most of the commenting.Q13: During an average week in which, if any, of the following ways do you share or participate in news coverage?Base: UK (n=2078)
    70. 70. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 70Intense Easy Proactive Easy Reactors Offline HeavyOfflineOccasionalPassive18-24 17% 17% 13% 10% 9% 9%25 to 34 35% 20% 19% 20% 11% 13%35 to 44 18% 18% 15% 20% 15% 17%45 to 54 17% 19% 18% 26% 20% 17%55 + 13% 26% 35% 25% 45% 42%Male 61% 53% 48% 41% 37% 49%Female 39% 47% 52% 59% 63% 51%News participation segments by ageQ13: During an average week in which, if any, of the following ways do you share or participate in news coverage?Base: UK (n=2078) Intense (n=182) Easy Proactive (n=284) Easy Reactors (n=327) Offline(n=494) Passive (n=791) Offline Heavy (n=125) Offline Occasional(n=369)The passive and occasional group group is primarily 55+ . Age plays a significant factor with digital nativesmore comfortable with a variety of participatory techniques
    71. 71. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 71Intense Easy Proactive Easy Reactors Offline HeavyOfflineOccasionalPassive18-24 17% 17% 13% 10% 9% 9%25 to 34 35% 20% 19% 20% 11% 13%35 to 44 18% 18% 15% 20% 15% 17%45 to 54 17% 19% 18% 26% 20% 17%55 + 13% 26% 35% 25% 45% 42%Male 61% 53% 48% 41% 37% 49%Female 39% 47% 52% 59% 63% 51%News participation segments by ageQ13: During an average week in which, if any, of the following ways do you share or participate in news coverage?Base: UK (n=2078) Intense (n=182) Easy Proactive (n=284) Easy Reactors (n=327) Offline(n=494) Passive (n=791) Offline Heavy (n=125) Offline Occasional(n=369)Intense participators (10% of our sample) are valuable to news organisations as they help spread news in thenetworks. They tend to be male with a high proportion of 25-34s
    72. 72. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 72Q8a Which, if any, of the following devices do you ever use for any purpose?/Which, if any, of the followingdevices have you used to access news in the last week?Base: UK=207810% of consumers have used a Smart TV but less than half of them (4%) have used a Smart TV to accessnews.Across demographics, men and younger age groups are more likely to have used a Smart TV.Smart TV usage - UK85%50%28%10%18%8% 8%1%72%31%17%4% 2% 2% 1%15%Smart TV usageDevices ever used Devices used to access news in the last weekNone of theseMale Female 18-24 25-34 35-44 45-54 55+% use Smart TV 12% 8% 7% 15% 10% 9% 9%% use Smart TVto access news5% 2% 2% 5% 3% 3% 4%
    73. 73. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 73Q8a Which, if any, of the following devices do you ever use for any purpose?/Which, if any, of the followingdevices have you used to access news in the last week?Base: All FR=972 and any that use these devices = 883 for news access14% of consumers have used a connected TV and 72 % of them say they have used a connected TV to accessnews –the highest of all our surveyed countries. Usage is more evenly spread between men, women anddifferent age groups than in the UKSmart TV usage - France65%41%19%14%3% 4%13% 13%62%29%14% 11%1% 1% 1%12%Smart TV usageDevices ever used Devices used to access news in the last weekNone of theseMale Female 18-24 25-34 35-44 45-54 55+% use Smart TV 13% 14% 8% 15% 15% 14% 14%% use Smart TVto access news11% 12% 10% 9% 10% 12% 13%
    74. 74. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 7464%57%52%46%Wants to be in control Familiar face presenterInterest in news content on a television screenFrance UKUK/FR15 Thinking about the possibility of accessing internet news services via your television, how interested would you be inthe following types of news Base: Base: FR= 972, UK=2078.Users agreed that they wanted to have more control of news content on their TV screen – like on a PC. In theUK this was more the case for the young - but not in France where older groups wanted control.The desire to have an anchor or personality fronting on demand news on TV was much more valued by olderpeople in both countries. Of those who use connected TV’s for news in France, 75% say they strongly orsomewhat agree they want to be in controlFuture on demand news via television screen?18-24 25-44 45+ 65+FRANCE 54% 53% 60% 60%UK 47% 48% 53% 51%18-24 25-44 45+ 65+FRANCE 59% 60% 68% 68%UK 46% 50% 44% 41%
    75. 75. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 7564%57%52%46%Wants to be in control Familiar face presenterInterest in news content on a television screenFrance UKUK/FR16 ‘When thinking about getting internet news via your televisions to what extent do you agree or disagree with thefollowing statements? On a television, I want to be in control of my news experience just as I can on a computer’ AND On atelevision, I prefer news items to be introduced by a familiar face (news presenter) rather than just a text headline Base: FR=972, UK=2078.Users agreed that they wanted to have more control of news content on their TV screen – like on a PC. In theUK this was more the case for the young - but not in France where older groups wanted control.The desire to have an anchor or personality fronting on demand news on TV was much more valued by olderpeople in both countries. Of those who use connected TV’s for news in France, 75% say they strongly orsomewhat agree they want to be in controlFuture on demand news via television screen?
    76. 76. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 76UK/FR15 Thinking about the possibility of accessing internet news services via your television, how interested would you be inthe following types of news Base: Base: FR= 972, UK=2078.Providing news (or sport) alerts to the screen held the most appeal to our general sample. Almost one in threesaid they would be very interested in this functionality (64% very and somewhat interested). Sports news (textand video clips) was popular with men but of very little interest to women. News lovers – those with a highinterest and frequency of access (20% of the sample) - were much more likely to show interest in all thecategoriesFuture on demand news via television screen?64%50% 51% 54%42% 42%31% 31%52% 48%54%34% 33% 37%26% 29%23%28%41%46%News alert to screenTicker news and sportNews text News video clipsNews pictures Infographic Sport text Sport Video clipsWeather text Weather mapInterest in news content on a television screenFrance UKMale Female 18-24 25-34 35-44 45-54 55+FRANCE 42% 21% 27% 29% 41% 35% 26%UK 34% 14% 26% 31% 29% 24% 16%
    77. 77. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 77Providing news (or sport) alerts to the screen held the most appeal to our general sample. Almost one in threesaid they would be very interested in this functionality (64% very and somewhat interested). Sports news (textand video clips) was popular with men but of very little interest to women. News lovers – those with a highinterest and frequency of access (20% of the sample) - were much more likely to show interest in all thecategoriesFuture on demand news via television screen?64%55% 53% 51% 50% 48%43% 42%31% 31%56%37%41%33% 34%46%26%29%23%28%News alert toscreenNews videoclipsWeather text News text Ticker newsand sportWeather map NewspicturesInfographic Sport text Sport VideoclipsFrance UKUK/FR15 Thinking about the possibility of accessing internet news services via your television, how interested would you be inthe following types of news Base: Base: FR= 972, UK=2078.
    78. 78. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 78Segmentation of the UK by types of userIndicative base of 50m UK adults, 84% internet access and 9% of them not accessing news (not interested) in the lastmonth
    79. 79. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 79These segments were cross-checked this with claimed time spent (where data was available in the UK) to ensure this approach was robust.Segmentation by type of user
    80. 80. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013 80 Polarisation of audience behaviour + Traditional media consumption stillstrong but digital natives hitting their stride For most people digital media represents an additional layer extendingthe range of choices and locations. More people are paying for news and say they may be willing to pay inthe future Even in a world of greater competition, quality and trust still matters foryoung and oldImplications and recap
    81. 81. REUTERS INSTITUTE DIGITAL NEWS REPORT 2013Digital News Report 2013More information atWeb: digitalnewsreport.orgEmail: reuters.institute@politics.ox.ac.uk

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