Music video deconstruction #1

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  • 1. Music Video Deconstruction #1 The Script – Breakeven
  • 2. For my deconstruction, I will be summarising the video of ‘The Man Who Can’tBe Moved’ by pop band ‘The Script’, I will be doing it in the format of writingwhat elements this music video is comprised of in relation to AndrewGoodwin’s 6 rules of music videos.Below is a link to the video of which im going to deconstruct:The Script - The Man Who CantBe Moved
  • 3. #1 Music videos demonstrate genrecharacteristics.This video is what Andrew Goodwin would describe as being a ‘hybrid’ music video becauseit possesses the elements of two or more of the types of music video he has stated, the twoin this case being Narrative and Performance. Because of the way pop has evolved andincluded a lot of other genres in its iconography, this type is normal for the pop genre as awhole.Pop videos are also known to have a story relating to a love story of some kind, this video inparticular is relating to a man who has recently broken up with his girlfriend and he wantsto find her again, this is explained through the acting within the video. Narrative scene of the video Performance scene of the video
  • 4. #2 There is a relationship between lyrics andvisuals. The lyrics are represented with images.In this video, there is a clear representation between the song and the video because videois assisting the lyrics in order to give the consumer a better understanding of the story thesong is trying to tell. Andrew Goodwin states that a music video can either Illustrate,Contradict or Amplify the song, in the video I believe that the video is illustrating the songbecause it very closely visualises the song and presents it in a visual form.
  • 5. #3 There is a relationship between music andvisuals. The tone and atmosphere of the visualreflects that of the music.The relationship is clearly presented is by on-beat editing, this occurs at 00:20 when he iswalking across the street, it is visible to see that he is stepping in time to the song, which showshow much more the relationship is involved between the song and video. The change in shotsis also dictated by the beat of the music, I noticed that the length and type of shot is also verydependant on the part of the song is on, if the song has slowed down, it might feature apanoramic shot where the camera circles around the actor while an upbeat section of thesong.
  • 6. #4 The demands of the record label will includethe need for lots of close ups of the artist and theartist may develop motifs which recur acrosstheir work.In this video I noticed a lot of the close-ups occur whilst in the performance part of the song,the camera does an extreme close shot on the singer’s face, this happens a couple of timeseach time the video reverts back to the performance form, the close-ups of the singer’s facedoes also occur in the narrative parts but the shots are held longer in the performance partsthus making them easier to notice, this satisfies the record labels needs to expose the artistby creating a visual icon to assign to them.
  • 7. #5 There is frequently reference to notion oflooking (screens within screens, mirrors, stages,etc) and particularly voyeuristic treatment of thefemale body.The notion of looking is used constantly throughout the music video because the entirety ofthe Narrative scenes are used with a POV (Point-Of-View) style shot which establishes theidea of looking onto the events of the video as if you were a passer-by. The reason why theuse of voyeurism in music videos is so popular is because it is actively engaging for theconsumer, it makes them feel like they are really there which enriches the experiencewhich, in turn, generates more sales for the record company.
  • 8. #6 There are often intertextual reference (tofilms, tv programmes, other music videos etc).Intertextual references are becoming increasingly more common in music videos, especiallyin the pop genre, however, I found no discernable references to popular culture as of todaywhich is odd because the pop genre is known to include a variety of references to popculture in the time of the video’s production and for this video not to present any noticeableones makes it a gleaming exception to say the least.