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HootSuite is a social media management platform and dashboard that can be used to manage multiple social media channels, schedule posts, track mentions and traffic. It allows businesses and teams to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+.
The business case for using Hootsuite
The social media management platform now has over 6 million users.
This growth is largely driven by increased demand among large global organizations.
It is available in 13 languages and is used by more than 79 of the Fortune 100 companies.
Education - Destination Imagination, an innovative education program used Hootsuite to share the accomplishments of their students with a world audience including parents, educators, potential sponsors, 38,000 volunteers and 1.5 million alumni.
Communication – Morris County used HootSuite during Hurricane Sandy to disseminate government information and respond to citizen questions.
Reach – New York increased the City’s digital reach, built and maintained a social media audience of 2.8 million and made New York City a global leader as a digital city.
Engagement -Major League Soccer successfully improved social media engagement while awarding a player with MLS Allstar status.