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Since its launch in 2009, a long time perception of Foursquare is that it is a fun mobile app to use when checking in to a physical location. The ability to unlock badges as check ins occur and the potential to become Mayor of a venue all formed part of the fun, and still does, but there is much more to this location-based social network. Find out what you need to know to start using Foursquare for business.
The business case for using Foursquare
They have a community of over 30 million people worldwide.
Over 3 billion check-ins, with millions more every day
Over a million businesses currently using Foursquare
Once you have claimed your page you will gain access to the analytics for your business. The analytics are based upon your customer statistics as they check in to your business and include:
Who is visiting your business for the first time and how often they are returning.
An update of how many check-ins your business is getting each week.
How many check-ins are being shared on Facebook and Twitter.
Who your best customer is (the Mayor) and who your other frequent customers are.