During the MSc. in Digital Marketing at Smurfit Business School, Dublin we undertook a module in branding. As part of our assessment we had to present a marketing plan to grow Keogh's crisps market share. This is the presentation we presented to John Fanning and Tom Keogh and our marketing plan to expand into a younger market.
The team member were:
Emer Ni Cheidigh (ie.linkedin.com/in/nicheidigh/)
Mark Sheehan (ie.linkedin.com/pub/mark-sheehan/80/120/b31)
Paula Kelly (ie.linkedin.com/pub/paula-kelly/2a/754/99b)
Sean O' Sullivan (ie.linkedin.com/pub/sean-o-sullivan/6b/425/a48)
Líosa Bruder (ie.linkedin.com/pub/líosa-bruder/34/bb1/27b)
Diana Baglaja (ie.linkedin.com/pub/diana-baglaja/80/81/8)