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The Social Media Landscape MENA 2013
 

The Social Media Landscape MENA 2013

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Taking a deeper and closer look on The Social Media Scene in MENA 2013. Between top technology news, internet penetration and some very interesting facts about #SocialMedia behavior in #MENA.

Taking a deeper and closer look on The Social Media Scene in MENA 2013. Between top technology news, internet penetration and some very interesting facts about #SocialMedia behavior in #MENA.

Taking a deeper look on top campaigns in MENA top #Facebook pages per industry and more

TheSocialMediaScience.com
Facebook.com/SocialMediaScience
Twitter: @SocialMediaSci

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    The Social Media Landscape MENA 2013 The Social Media Landscape MENA 2013 Presentation Transcript

    • w w w.T h e S o c i a l M e d i a S c i e n c e . c o m The Social Media Landscape in MENA 2013 w w w.T h e S o c i a l M e d i a S c i e n c e . c o m
    • The Social Media Science © | www.TheSocialMediaScience.com 1 2 Table of Contents Top News in 2013 MENA Internet Statistics 2013 3 Best Social Media Campaigns in MENA 2013 4 Top Facebook Pages in MENA 5 Top Twitter Accounts in MENA 6 Trending Youtube Channels in MENA 2013 7 Trending Search in MENA 2013
    • The Social Media Science © | www.TheSocialMediaScience.com Hey There, last time we met was last Ramadan in The Most Buzzing TV Ads in Ramadan 2013 . I am bringing you today a complied study of the internet and Social Media Scene in 2013. Hoping that bringing all these data together will help you in seeing the bigger picture. Have fun  - Nehal
    • The Social Media Science © | www.TheSocialMediaScience.com Top News in 2013 Section
    • The Social Media Science © | www.TheSocialMediaScience.com Once upon a time digital was a room, then much later with the birth of the web , digital became a marketing channel just like TV, radio and print
    • The Social Media Science © | www.TheSocialMediaScience.com What Happened in Technology in 2013
    • The Social Media Science © | www.TheSocialMediaScience.com Facebook rolls out Graph Search Instagram hits 90 M users LinkedIn acquires Pulse news reader Facebook announces Instagram videos Yahoo passes Google traffic in the US for the first time since 2011 Facebook rolls out photo comments Apple release iOS7 & iPhone 5s & 5c Yahoo buys tumblr Microsoft releases office 365 Pinterest launches its ad services Facebook rolls out verified pages Apple passes Coke to be the world most valuable brand BBM is available for Android & iOS Twitter goes public IPO Sanpchat refuses Facebook Offer Selfie named as Oxford word of 2013 Sony launches PS4 Amazon acquires Goodreads Google kills Google reader Jan-Mar Apr-June Jul-Sept Oct-Dec
    • The Social Media Science © | www.TheSocialMediaScience.com What about MENA KSA tops the world in Twitter Penetration Prince Alwaleed to hold Twitter stake in IPO Yahoo Closes Egypt Offices Mobinil lands a spot in the top fast responding brands worldwide PayPal Launch in Egypt Flat6Labs in KSA Dubizzle launch in Egypt Jan-Mar Facebook launched its first office in MNEA Facebook adds Islamic Hijri calendar in KSA Jordan tops 10 global cities to launch tech startups Twitter new deal with Connect Ads Ikoo closes its offices in MENA LinkedIn opens first office in MENA Apr-Jun Jul-Sept Oct-Dec
    • The Social Media Science © | www.TheSocialMediaScience.com MENA Internet Statistics 2013 Section
    • The Social Media Science © | www.TheSocialMediaScience.com Data beats opinions! We must move from numbers to keep score, to numbers that drives better actions.
    • 90.6 Million The Social Media Science © | www.TheSocialMediaScience.com 40% Internet Users in MENA Internet Penetration in MENA Presenting 3.7% of global internet population
    • The Social Media Science © | www.TheSocialMediaScience.com Country Internet Population & Penetration Population 1M Population 14M Population 2.7M Population 1.6M Penetration 77% Penetration 60% Penetration 48% Penetration 61% Population 6M Population 2.7M Penetration 71% Penetration 52% Population Penetration 36M 44% Population Penetration 2M 62%
    • Million 5.8 Million Million 6.5 Social Media Users in MENA 58 The Social Media Science © | www.TheSocialMediaScience.com
    • Facebook Users Twitter Users 1.8 Lebanon 115K Lebanon 2.8 Jordan 5M Morocco 5.6M Algeria 1.4 Libya 16.6M Egypt 99K Jordan 1.2 Kuwait 7.6M 82K Morocco 900K Qatar 45K Algeria KSA 15K Libya 518K Egypt 225K Kuwait 75K Qatar 1.9M KSA 3.5M UAE 410K UAE 1.9M Sudan 34K Sudan UAE Kuwait Jordan Lebanon Qatar Bahrain 40% 3.2% 34% 2.8% 34% 0.9% 32% 1.8% 29% 3% 25% 5.3% KSA Oman Egypt 19% 2.8% 16% 0.3% 13% 0.3% Social Networks Penetration Social Media Users in MENA The Social Media Science © | www.TheSocialMediaScience.com
    • 9% 36% 32% 11% 65% Demographics 35% 12% Age Distribution Social Media Users in MENA The Social Media Science © | www.TheSocialMediaScience.com
    • The Social Media Science © | www.TheSocialMediaScience.com 67% Movies & Music 46% Community Issues 43% Sports Popular Topics 34% Politics 14% Religion
    • The Social Media Science © | www.TheSocialMediaScience.com Reach 88% Of the Middle East online population uses social networking websites daily Jordan Egypt UAE 88% 79% 73% KSA Kuwait Lebanon 68% 58% 47%
    • The Social Media Science © | www.TheSocialMediaScience.com 19% of smartphone users in Egypt access YouTube via their mobiles. 1H44M The AVG time Female internet users in Egypt spend online 40% of Saudi internet users are between 20-30 years old. 65% of social media users in the Middle East are male, while 35% are female users.
    • The Social Media Science © | www.TheSocialMediaScience.com Best Social Media Campaigns in MENA 2013 Section
    • The Social Media Science © | www.TheSocialMediaScience.com A brand is no longer what we tell the consumer its is-its what consumers tell each others it is
    • Campaign Performance Campaign Performance Campaign Spent: 320$ Fans Acquired 7K Duration: 7 Days Number of Installs: 6.9K Orders Placed: 33 in 7 days Wining FB Studio Awards Competition Prize AED 3000 Fans Gained : 2.3K Duration : 5 days PTA Gain 1.2K Find Out More Top Social Media Campaigns The Social Media Science © | www.TheSocialMediaScience.com
    • Cadbury Flake Fashion Campaign Performance Competition Prize 2K Shopping Spree Fans Gained : 5.2K Duration : 3 Month Outfits submitted: 300+ Find Out More Campaign Performance Total Views: 35.4K Shares on FB: 1.5K Shares on twitter 2.3K Hashatg reach 3.2K Top Social Media Campaigns The Social Media Science © | www.TheSocialMediaScience.com
    • Philips Think Innovate Campaign Performance Campaign Performance Fans Increase: 63 K Videos Views: 16.7K Total Views: 95K Shares on FB: 900 Shares on twitter1.2 Find out More Top Social Media Campaigns The Social Media Science © | www.TheSocialMediaScience.com
    • Akhbarak,net Branding Competition Danone Connects FB with SMS Campaign Performance Campaign Performance Fans Increase: 4k Submitted Designs: 300 Page vies: 3.9K Duration: 3 weeks ER: 9% Find Out More ER: 7.3 Fans Increase: 80K+ Duration: 1 month Find out more Top Social Media Campaigns The Social Media Science © | www.TheSocialMediaScience.com
    • Adel Sukar- Diabetes Campaign Campaign Performance Fans Increase: 29K Duration: 2 weeks Interaction: 77% from reach Touch | Don’t Text Whistle & Drive Campaign Performance Fans Increase: 14K Duration: 3 weeks ERL 16% Top Social Media Campaigns The Social Media Science © | www.TheSocialMediaScience.com
    • The Social Media Science © | www.TheSocialMediaScience.com Top Facebook Pages in MENA Section
    • The Social Media Science © | www.TheSocialMediaScience.com Automotive
    • The Social Media Science © | www.TheSocialMediaScience.com Top Pages-Number of Fans 1.2M 1.1M 792K 721K 650K KIA Motors Egypt BMW Egypt Toyota KSA Toyota Egypt Nissan Top Pages- Engagement Rate 0.8% BMW Egypt 0.7% Toyota Egypt 0.3% Nissan 0.2% 0.1% KIA Motors Egypt Toyota KSA
    • The Social Media Science © | www.TheSocialMediaScience.com Content Quality & Performance Nissan: 5% KIA Motors Egypt 7% Toyota KSA 11% Toyota Egypt 12% BMW Egypt 23%
    • The Social Media Science © | www.TheSocialMediaScience.com FMCGs
    • The Social Media Science © | www.TheSocialMediaScience.com Top Pages-Number of Fans 3M 2.5M 1.5M 1.4M 1.4M Top Pages- Engagement Rate Nescafe Egypt Indomie KSA Al Maraai 0.33% 0.3% 0.23% Chipsy Egypt Pepsi Masr 0.17% 0.1%
    • The Social Media Science © | www.TheSocialMediaScience.com Content Quality & Performance Pepsi 7% Al Maraai 9% Chipsy 13% Indomie 19% Nescafe 27%
    • The Social Media Science © | www.TheSocialMediaScience.com Banking
    • The Social Media Science © | www.TheSocialMediaScience.com Top Pages-Number of Fans 1M 446K 325K 167K 120K QNB Group SABB Al Rajhi Commercial Bank of Qatar Mashraq Top Pages- Engagement Rate 1.6% 1.5% 0.9% 0.8% 0.2% QNB Group Mashraq Bank Commercial Bank Of Qatar Al Rajhi SABB
    • The Social Media Science © | www.TheSocialMediaScience.com Content Quality & Performance QNB 5% Rajhi 7% Mashraq 11% SABB 13% Commercial Bank of Qatar 15%
    • The Social Media Science © | www.TheSocialMediaScience.com Media Channels
    • The Social Media Science © | www.TheSocialMediaScience.com Top Pages-Number of Fans 5.3M MBC 2 4.8M MBC 4 4.2M RNN 3.4M Youm7 3.4M MBC 1 Top Pages- Engagement Rate 8.7% 5.4% RNN Youm 7 5.2% 2.7% 1.9% MBC 2 MBC 1 MBC 4
    • The Social Media Science © | www.TheSocialMediaScience.com Tech & Telecom
    • The Social Media Science © | www.TheSocialMediaScience.com Top Pages-Number of Fans 4.8M 4.5M 3M 2.9M 1.2M Samsung Egypt Vodafone Egypt Mobinil Nokia Egypt STC Top Pages Engagement Rate 1.5% 1.4% Samsung Egypt Nokia Egypt 1.2% STC 1.1% 0.9% Vodafone Egypt Mobinil
    • The Social Media Science © | www.TheSocialMediaScience.com Content Quality & Performance STC 10% Mobinil 12% Vodafone 13% Nokia 18% Samsung 27%
    • The Social Media Science © | www.TheSocialMediaScience.com Top Twitter Accounts in MENA Section
    • 70% of Influential from KSA 40% of influencers are religious related Royalty accounts make 15% of influential accounts *Analyzing 100 Accounts Top Twitter Influencers in MENA The Social Media Science © | www.TheSocialMediaScience.com
    • 50% of top brand accounts are telecom 40% of top brand accounts are media related UAE brands makes 60% of total top accounts *Analyzing 100 Accounts Top Twitter Influencers in MENA The Social Media Science © | www.TheSocialMediaScience.com
    • #‫مصر‬ ‫#باسم_يوسف‬ #‫#مرسي حمادة‬ #BlackBlock ‫#االتحاديه‬ #3alAhwa ‫مصر# #منير‬ #Quaran #XfactorArabia Quarter 4 Quarter 3 ‫# #مصر #سيسي‬ArabGotTalent ‫#مرسي #انقالب‬ #‫صافيناز# غانا_مصر‬ #ArabIdol ‫#رابعه #اخوان‬ #‫#باسم_يوسف مصر‬ ‫#للجيش_لمصري‬ #June30 Quarter 2 Quarter 1 #CBC Trending Hashtags in Egypt 2013 The Social Media Science © | www.TheSocialMediaScience.com
    • The Social Media Science © | www.TheSocialMediaScience.com Trending Youtube Channels in MENA 2013 Section
    • Subscribers K U W A I T K S A Views Top YTB Channels MENA The Social Media Science © | www.TheSocialMediaScience.com
    • Subscribers J O R D A N U A E Views Top YTB Channels MENA The Social Media Science © | www.TheSocialMediaScience.com
    • Subscribers E G Y P T Q A T A R Views Top YTB Channels MENA The Social Media Science © | www.TheSocialMediaScience.com
    • ” ‫جلسات وناسة | جميلة “تيني ورور‬ ‫مقابلة هال الترك في المدرسة‬ ‫اراب ايدول | رغد جابر‬Arab Idol | Raghad Jaber Khambalah | Cross Roads ‫خمبلة | مفترق طرق‬ Eysh Elly | Wives Rap ‫إيش اللي | راب الزوجات‬ Sa7i | Wesh Tehs Boo ‫صاحي | وش تحس بوه‬ Top Trending Videos of 2013 The Social Media Science © | www.TheSocialMediaScience.com
    • Gaming Reviews Channel 46,880,308 views Online Comic Show 201,386,946 views Most Interesting Channels The Social Media Science © | www.TheSocialMediaScience.com
    • Online Entertainment Channel 9,215,657 views Entertainment Internet Based Channel 71,769,443 views Most Interesting Channels The Social Media Science © | www.TheSocialMediaScience.com
    • The Social Media Science © | www.TheSocialMediaScience.com Sarcastic Political 18,480,132 views Online Parallel Media 8,166,870 views
    • The Social Media Science © | www.TheSocialMediaScience.com Trending Search in Egypt 2013 Section
    • The Social Media Science © | www.TheSocialMediaScience.com ‫اغنية العلبة الذهبية‬ Carrefour Top Rising Categories ‫مسلسل فريحة‬ Business & brands ‫باسم يوسف‬ ‫مهرجانات‬ News & Society ‫اعالن فريسكا‬ ‫احمد عز‬ ‫المصرى اليوم‬ Dubizzle ‫سيارات مستعملة مصر‬ Kia Cerato Contact Cars Autos and Vehicles ‫مالبس صيف‬ 2013‫اليوم السابع‬ Jan 2013- March 2013 Arts & Entertainment
    • The Social Media Science © | www.TheSocialMediaScience.com Business & brands ‫3102جنات‬ ‫اغنيه مش هاروح‬ ‫اغنية السلك لمس‬ ‫اراب ايدول‬ ‫حسن الشافعي‬ 2013 ‫مالبس صيف‬ ‫تكيف شارب‬ News & Society Paypal ‫ريهام سعيد‬ Autos and Vehicles ‫اليوم السابع‬ Contact Cars Dubizzle Egypt Dubizzle peugeot 301 Apr 2013- Jun 2013 Arts & Entertainment Top Rising Categories
    • The Social Media Science © | www.TheSocialMediaScience.com ‫اغنيه قلب االسد‬ ‫اعالن موبينيل‬ ‫مزاج الخير‬ Business & brands ‫رامز عنخ امون‬ ‫البرصه‬ News & Society ‫اغنيه موبينيل‬ ‫اليوم السابع‬ ‫الجزيره‬ Dubizzle ‫سيارات مستعملة مصر‬ ‫كونتكت كار‬ Contact Cars Autos and Vehicles ‫رصد‬ 2013 ‫مالبس صيف‬ Jul 2013- Sept 2013 Arts & Entertainment Top Rising Categories
    • The Social Media Science © | www.TheSocialMediaScience.com ‫اغنيه القشاش‬ expo ‫الدنيا شمال‬ Business & brands ‫صافيناز‬ TeTelecom News & Society FedEx ‫الجزيره‬ ‫اليوم السابع‬ ‫دوبيزل‬ ‫كونتكت كارز‬ Dubizzle Contact Cars Autos and Vehicles 2013 ‫مالبس صيف‬ ‫الراقصه صافيناز‬ Oct 2013- Dec 2013 Arts & Entertainment Top Rising Categories
    • The Social Media Science © | www.TheSocialMediaScience.com Top Rising Search in 2013 ‫تسلم االيادى‬ ‫صافيناز فيلم تتح‬ ‫فيلم قلب االسد‬ Samsung Galaxy Souq Souq.com Instagram ‫مش هروح باسم يوسف‬ ‫ دوبيزل‬Whats App Top Rising Egypt Top Rising UAE ‫المربع االلكتروني‬ TubeMate ‫طني ورور‬ NinjaCloack Instagram Souq Top Rising KSA
    • The Social Media Science © | www.TheSocialMediaScience.com Want to know more about your industry and find out detailed humanized insights about your competitor? Lets Chat! Email: nehal@TheSocialMediaScience.com Twitter: @SocialMediaSci FB/SocialMediaSceince
    • The Social Media Science © | www.TheSocialMediaScience.com 1. Google (Insights & Public Data) 2. Youtube 3. Campaign.me 4. InternetWorldStats.Com Sources 5. SocialBakers.Com 6. Econsultancy.Com 7. Washigntonpost.com 8. Synthesio.Com 9. Theatalntic.Com 10. SocailWatchlist.Com 11. InteractiveMe.Com 12. MediaMe.Com
    • The c e c o m w w w.T h e S o c i a l M e d i a S c i e nSocial. Media Science © | www.TheSocialMediaScience.com Thank You