Technically, the English term “counterfeiting” only refers to specific cases of trademark infringement. However, in practice, the term is allowed to encompass any making of a product which so closely imitates the appearance of the product of another as to mislead a consumer that it is the product of another. Hence, it may also include the unauthorised production and distribution of a product that is protected by other intellectual property rights, such as copyright and neighbouring rights.
The Cost of Movie Piracy - http://austg.com/include/downloads/PirateProfile.pdf The most comprehensive picture of film piracy to date, capturing (a) losses due to both internet and hard goods piracy, (b) the cost of piracy to domestic and worldwide industries, and (c) the profile of the typical pirate in various markets.
The major U.S motion picture studios lost $6.1 billion in 2005 to piracy worldwide. 80 percent of those losses resulted from piracy overseas, 20 percent from piracy in the U.S. , 38 percent from internet piracy. The major U.S. motion picture studios lost $6.1 billion to piracy in 2005. $4.8 billion, or 80 percent, resulted from piracy in other countries and $1.3 billion, or 20 percent, resulted from losses in the U.S. $3.8 billion was lost to hard goods piracy, defined as obtaining movies by either purchasing or acquiring an illegally produced VHS/DVD/VCD through a commercial source, or making illegal copies for oneself or receiving from a personal source (friend or family) an illegal copy of a legitimate VHS/DVD/VCD. $2.3 billion was lost to internet piracy, defined as obtaining movies by either downloading them from the Internet without paying or acquiring hard copies of illegally downloaded movies from friends or family. *MPA Members: Buena Vista Pictures Distribution; Metro-Goldwyn-Mayer Studios Inc.; Paramount Pictures; Sony Pictures Entertainment Inc.; Twentieth Century Fox Film Corporation; Universal City Studios, LLP; and Warner Bros. Entertainment Inc.
Piracy rates are highest in China (90 percent), Russia (79 percent) and Thailand (79 percent). The estimate for the US market is 7%. China and Russia have the highest piracy rates of all countries surveyed – 90 percent and 79 percent, respectively. The study indicates that the U.S. motion picture dollar losses in those markets are smaller than losses in Mexico and the UK. Why? • The U.S. motion picture industry’s access to China is severely limited. China limits the number of foreign films allowed in theaters each year to 20 , and imposes a number of restrictions on the distribution of home video products . By contrast, pirates operate unfettered and outside the law. • Mexico and the UK are free markets resulting in higher revenue for the U.S. motion picture industry
The typical worldwide pirate is 16-24 years old, male and lives in an urban area. The 16-24 age group is particularly high in the category of internet piracy, representing 58 percent of illegal downloaders across the 22 directly researched countries*. It is even higher in the US, where the same age range represents 71 percent of downloaders. 44 percent of MPA company losses in the U.S. are attributable to college students. ------------------------------- LEK is an international strategy consulting firm. The study was conducted over 18 months. LEK surveyed 20,600 movie consumers in 22 countries using focus groups and telephone, internet and in-person interviews. Those surveyed were movie watchers. Those who have dropped out of the market for movies were not included in the study. Data from the 22 directly research countries was extrapolated to 42 additional countries using a regression model developed in conjunction with UCLA and based on country-specific characteristics to complete the worldwide piracy picture. The study’s piracy loss calculation is based on the number of legitimate movies - movie tickets, legitimate DVDs - consumers would have purchased if pirated versions were not available ----------------------------- Australia Brazil Canada China France Germany Hong Kong Hungary India Italy Japan Korea Mexico Netherlands Poland Russia Spain Sweden Taiwan Thailand UK United States
A number of multilateral organizations exist to protect IPR, including the World Trade Organization’s Trade-Related Aspects of Intellectual Property Rights (TRIPS) and the World Intellectual Property Organization (WIPO), that are charged with implementing the provisions of the Paris Convention dealing with patents and trademarks, and the Berne Convention that focuses on copyrights. International Anticounterfeiting Coalition (IACC), the Business Software Alliance (BSA), and the Software Information Industry Association
What I mean here? I means before talking about solutions, I will tell them that many counterfeiters think that they can counterfeit without detecting or catching. (Show the picture 1) And then I say that they are wrong because Government supply internet service for us and they can easily trace you just with a click of mouse. (P2) they will properly be arrested. (P 3)
Fighting counterfeit motion pictures
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CONTENTS 1 Overview 2 Types of counterfeiting motion pictures 3 The cost of counterfeiting motion pictures 4 Why does it occur? 5 How to deal with?Monday, December 17, 2012 Page: 2
OVERVIEW(cont.) Counterfeiting is ultimately an infringement of the legal rights of an owner of intellectual property.http://www.loeb.com/files/Publication/30f2b446-729d-4290-a135-1e0c3fa92d27/Presentation/PublicationAttachment/176b7ff4-f068-4eb Monday, December 17, 2012 Page: 7
OVERVIEW(cont.)Monday, December 17, 2012 Page: 8
OVERVIEW (cont.) •Argentina •Lebanon •Brazil •Mexico currency documents •Chile medicine works of art •Russia clothing watches •Thailand •China toys electronics •Egypt handbags software •Turkey •India Videos/movies/music •Ukraine •Israel •VenezuelaMonday, December 17, 2012 Page: 9
OVERVIEW(cont.)Monday, December 17, 2012 Page: 10
WHAT WILL YOU CHOOSE…? Piracy is the biggest threat to the Piracy is the biggest threat to the motion picture industry. motion picture industry.Monday, December 17, 2012 Page: 11
TYPES OF PIRACY Internet piracy Camcoder piracy Optical disc/ Satellite piracy hard goods piracyMonday, December 17, 2012 Page: 12
COST OF PIRACY: US & AU LOSSES 80%: piracy overseas 80%: piracy overseas Source: Motion Picture Association of America, 2005, The Cost of Movie Piracy. 20%: piracy in the U.S. 20%: piracy in the U.S. 62 %: hard goods piracy 62 %: hard goods piracy 38%: internet piracy 38%: internet piracy Movie Piracy Costs Australian Economy Movie Piracy Costs Australian Economy $1.3 Billion (2011) $1.3 Billion (2011) --Killed the equivalent of 6,100 full time U.S: lost $6.1 billion in 2005 to piracyfull time Killed the equivalent of 6,100 worldwide. jobs thanks to 92 million pirated movies jobs thanks to 92 million pirated movies being viewed or obtained. being viewed or obtained.Monday, December 17, 2012 Page: 13
COST OF PIRACY: WORLDWIDE Estimated $18.2 billion in 2005 includes producers, distributors, theaters, video stores and pay-per-view providers in the U.S. and around the world.Monday, December 17, 2012 Page: 14
PIRACY RATE vs DOLLARS LOSSESMonday, December 17, 2012 Page: 15