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Social media in marketing forum

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Transcript

  • 1. Forum
  • 2. Contents
    Definition
    Organization
    Behaviors
    When and why?
    Average user
    Forum and Social Media Marketing
  • 3. Definition
    Discussion board is also called a “web-board” or a “forum”
    Online discussion sites
    Messages are sorted within specific categories
    Messages are not shown in real-time
    Messages might need to be approved before becoming visible
    Users can be anonymous or have to registered in order to post messages
    Existing messages can be read without logging in
    Forums are written in various languages, driven by a database (PHP & ASP)
  • 4. Forum’s organization
    Forum is
    Created with a specific topic which members will mainly discuss about
    Governed by a group known as moderators
    Forum’s structure
    Administrators (Admin)
    Super Moderators (Sup-Mod)
    Moderators (Mod)
    Users (Members and Guests)
  • 5. FORUM
    Administrators
    Super Moderators
    Super Moderators
    Moderators
    Moderators
    Moderators
    Moderators
    Members
    Threads
    Threads
    Posts
    Posts
    Posts
    Posts
    Guests
    Anonymous
    Anonymous
    Guests
    (View-only)
    (View-only)
    (View-only)
    (View-only)
  • 6. Forum’s behaviors
    Observe first, act second
    Fill out your profile, especially your signature
    Want to be there
    Do not mention your Web site
  • 7. When and why using a forum?
    Share thoughts and advice
    Exchange ideas
    Ask questions and learn more about some specific topics
    Help and find help from other members
    Create interesting conversations
    Marketing and sales
  • 8. Average user
  • 9. Forum and Social Media Marketing
    Forum is an “old” marketing tool?
    Forum will never be eliminated by the modern social media channels
    Forums have marketing benefits
    Forums are in niches and niches mean relevant and related content, audiences, and engagement
  • 10. Comparison of forums and social media as marketing tools
  • 11. Thank you very much for your time!