Social media in marketing forum

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Social media in marketing forum

  1. 1. Forum<br />
  2. 2. Contents<br />Definition<br />Organization<br />Behaviors<br />When and why?<br />Average user<br />Forum and Social Media Marketing<br />
  3. 3. Definition<br />Discussion board is also called a “web-board” or a “forum”<br />Online discussion sites<br />Messages are sorted within specific categories<br />Messages are not shown in real-time<br />Messages might need to be approved before becoming visible<br />Users can be anonymous or have to registered in order to post messages<br />Existing messages can be read without logging in<br /> Forums are written in various languages, driven by a database (PHP & ASP)<br />
  4. 4. Forum’s organization<br />Forum is <br />Created with a specific topic which members will mainly discuss about<br />Governed by a group known as moderators<br />Forum’s structure<br />Administrators (Admin)<br />Super Moderators (Sup-Mod)<br />Moderators (Mod)<br />Users (Members and Guests)<br />
  5. 5. FORUM<br />Administrators<br />Super Moderators<br />Super Moderators<br />Moderators<br />Moderators<br />Moderators<br />Moderators<br />Members<br />Threads<br />Threads<br />Posts<br />Posts<br />Posts<br />Posts<br />Guests<br />Anonymous<br />Anonymous<br />Guests<br />(View-only)<br />(View-only)<br />(View-only)<br />(View-only)<br />
  6. 6. Forum’s behaviors<br />Observe first, act second<br />Fill out your profile, especially your signature<br />Want to be there<br />Do not mention your Web site<br />
  7. 7. When and why using a forum?<br />Share thoughts and advice<br />Exchange ideas<br />Ask questions and learn more about some specific topics<br />Help and find help from other members<br />Create interesting conversations<br />Marketing and sales<br />
  8. 8. Average user<br />
  9. 9. Forum and Social Media Marketing<br />Forum is an “old” marketing tool?<br />Forum will never be eliminated by the modern social media channels<br />Forums have marketing benefits<br />Forums are in niches and niches mean relevant and related content, audiences, and engagement<br />
  10. 10. Comparison of forums and social media as marketing tools<br />
  11. 11. Thank you very much for your time!<br />

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