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Nexxar Online Annual Report 2009

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Best Practice Show extracted from our research study on Annual Reports of 400 big cap companies produced in September 2009

Best Practice Show extracted from our research study on Annual Reports of 400 big cap companies produced in September 2009


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  • 1. Presentation 2009 HTML Financial Reporting
  • 2. Research online reports
      • Online implementation 2009: 378 companies [UK: 100, D: 80, NL: 50, E-Stoxx: 50, CH: 48, USA: 30, A: 20]
      • 1. PDF [A PDF download is the only way the report is made available] More common with small companies
      • 2. JPG Show [print-pages as pictures wrapped by HTML frames] After strong rise now declining
      • 3. HTML [programmed as full-fledged website] By now highest portion, rising tendency, particular strong in D, A, NL und UK
  • 3. Research online reports
    • HTML
    8 PDF JPG PDF 1. Step HTML 48,7% JPG Meander 2009 2008 2007 2006 2005 2004 2003 HTML vs. JPG/PDF since 2003
  • 4. Research online reports
    • ATX 20
    9 2003 2004 2005 2006 2007 2008 2009 FTSE 100 DAX 80 Dow 30 AEX 50 E-Stoxx 50 MIB 40 SMI 48 CAC 40 Big regional differences HTML share by index
  • 5. Best Practice Benchmark Analysis 2009
      • Some good examples and ideas!
  • 6. Explain advantages: Annual Report-Teaser
  • 7. Interactive BoD-Presentation
  • 8. Accessible: ALT-text
  • 9. On-click layer Glossary
  • 10. Interactive ChartGenerator
  • 11. Related Links point to corresponding content
  • 12. Page tools with Share-It
  • 13. Link to the XBRL report!
  • 14. Beautiful use of video
  • 15. Good tool set, notably Create your report!
  • 16. Download Center providing XLS-/PDF-Files
  • 17. Flash Charts for selected tables
  • 18. Search header to navigate results Search term highlighted
  • 19. Best Practice Benchmark Analysis 2009
      • Bad examples and things to avoid!
  • 20. No direct link at Google search!
  • 21. Designed for print not for screen
  • 22. Official HTML validation service by W3C
  • 23. Financial Statements solely as PDF
  • 24. Tables as images not HTML -> content is not searchable
  • 25. Navigation split by level and positioned on three different places
  • 26. Fly-out navigation works for a maximum of two levels !
  • 27. Introducing the Nexxar approach Why working with us We are most experienced We set trends and develop them further – permanently We are safe and fast We stay overnight We have a passion to meet your highest requirements We produce just online financial reports – nothing else
  • 28. Nexxar‘s implementation process 5 Weeks 1 Week to 48 hrs Process management is the vital factor to succeed in online implementations: technical matters, design, production and monitoring. Most valuable if time is precious! Published on four servers simultaneously Going live 2 Weeks Briefing, in agreement with CD guidelines and presentation Design Using a raw version to build up the structure, topics, keywords, links Structure Text transmission, tables, pictures, hyperlinks, testing Production
  • 29. 2009: 26 clients 8 countries
    • Awards
      • Handelsblatt
      • Dt. Standards
      • Jungle Rating
      • IR Webreport
      • Financial Times
      • Radley Yeldar
      • LACP
      • UK IR society
      • Communicate Magazine
    Long-term oriented: Majority more than 4 years with Nexxar
  • 30. Contact Intellectual property on ideas and solutions presented are protected by copyright, and may not be reproduced, republished, distributed, transmitted, displayed, broadcast or otherwise exploited in any manner without the express prior written permission of Nexxar. Nexxar Mariahilfer Strasse 71/17 1060 Vienna, Austria www.nexxar.com Thomas Rosenmayr T. +43 1 596 22 68-11 F. +43 1 596 22 68-31 [email_address]