Presentation 2009 HTML Financial Reporting

Research online reports Online implementation 2009: 378 companies [UK: 100, D: 80, NL: 50, E-Stoxx: 50, CH: 48, USA: 30, A: 20] 1. PDF [A PDF download is the only way the report is made available] More common with small companies 2. JPG Show [print-pages as pictures wrapped by HTML frames] After strong rise now declining 3. HTML [programmed as full-fledged website] By now highest portion, rising tendency, particular strong in D, A, NL und UK

Online implementation 2009: 378 companies [UK: 100, D: 80, NL: 50, E-Stoxx: 50, CH: 48, USA: 30, A: 20]

1. PDF [A PDF download is the only way the report is made available] More common with small companies

2. JPG Show [print-pages as pictures wrapped by HTML frames] After strong rise now declining

3. HTML [programmed as full-fledged website] By now highest portion, rising tendency, particular strong in D, A, NL und UK

Research online reports HTML 8 PDF JPG PDF 1. Step HTML 48,7% JPG Meander 2009 2008 2007 2006 2005 2004 2003 HTML vs. JPG/PDF since 2003

HTML

Research online reports ATX 20 9 2003 2004 2005 2006 2007 2008 2009 FTSE 100 DAX 80 Dow 30 AEX 50 E-Stoxx 50 MIB 40 SMI 48 CAC 40 Big regional differences HTML share by index

ATX 20

Best Practice Benchmark Analysis 2009 Some good examples and ideas!

Some good examples and ideas!

Explain advantages: Annual Report-Teaser

Interactive BoD-Presentation

Accessible: ALT-text

On-click layer Glossary

Interactive ChartGenerator

Related Links point to corresponding content

Page tools with Share-It

Link to the XBRL report!

Beautiful use of video

Good tool set, notably Create your report!

Download Center providing XLS-/PDF-Files

Flash Charts for selected tables

Search header to navigate results Search term highlighted

Best Practice Benchmark Analysis 2009 Bad examples and things to avoid!

Bad examples and things to avoid!

No direct link at Google search!

Designed for print not for screen

Official HTML validation service by W3C

Financial Statements solely as PDF

Tables as images not HTML -> content is not searchable

Navigation split by level and positioned on three different places

Fly-out navigation works for a maximum of two levels !

Introducing the Nexxar approach Why working with us We are most experienced We set trends and develop them further – permanently We are safe and fast We stay overnight We have a passion to meet your highest requirements We produce just online financial reports – nothing else

Nexxar‘s implementation process 5 Weeks 1 Week to 48 hrs Process management is the vital factor to succeed in online implementations: technical matters, design, production and monitoring. Most valuable if time is precious! Published on four servers simultaneously Going live 2 Weeks Briefing, in agreement with CD guidelines and presentation Design Using a raw version to build up the structure, topics, keywords, links Structure Text transmission, tables, pictures, hyperlinks, testing Production

2009: 26 clients 8 countries Awards Handelsblatt Dt. Standards Jungle Rating IR Webreport Financial Times Radley Yeldar LACP UK IR society Communicate Magazine Long-term oriented: Majority more than 4 years with Nexxar

Awards

Handelsblatt

Dt. Standards

Jungle Rating

IR Webreport

Financial Times

Radley Yeldar

LACP

UK IR society

Communicate Magazine

Contact Intellectual property on ideas and solutions presented are protected by copyright, and may not be reproduced, republished, distributed, transmitted, displayed, broadcast or otherwise exploited in any manner without the express prior written permission of Nexxar. Nexxar Mariahilfer Strasse 71/17 1060 Vienna, Austria www.nexxar.com Thomas Rosenmayr T. +43 1 596 22 68-11 F. +43 1 596 22 68-31 [email_address]