eCommerce Infographic, Ecommerce infographic, Shopping Cart Abandonment,

1. Shopping Cart Abandonment
MY CART
4,000,000,000,000 items Check outLog in Create an accountor Search store...
Shopping cart abandonment,
is when shoppers put items in
their online shopping carts
but leave before completing
the purchase, this is a huge
headache for online retailers.
It is estimated that
approximately $4 trillion
worth of merchandise will be
abandoned in online
shopping carts in 2015. While
this number can be
discouraging, shopping cart
abandonment actually
presents an opporutnity for
online retailers to revitalize
their payment process and
marketing campaigns.
SUMMARY
ESTIMATED TOTAL $4 Trillion
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67.45% of online shopping carts are abandoned
For every
of them leave
without making
a purchase
67
100
potential customers
Presented with
unexpected costs
The customer
was just browsing
Found a better
price elsewhere
Overall price
is too expensive
Decided
not to buy
Website navigation
is too complicated
Checkout process
was taking too long
Excessive payment
security checks
Concerns about
payment security
Delivery options
were unsuitable
Website
timed out
Price presented
in a foreign currency
56% 37% 36% 32% 26% 25%
21% 18% 17% 16% 15% 13%
Average time delay between first visit and an actual purchases is 19 hours
$100 cart value drives up abandonment
But
AbandonmentRate
Article Price Point
100%
90%
80%
70%
60%
50%
40%
$1-$25
$26-$50
$51-$75
$76-$100
$100-$150
$151-$200
the $100 psychological barrier
Why do shoppers leave without making a purchase?
Why do shoppers leave an eCommerce site?
MON. TUES. WED. FRI. SAT. SUN.
90%of leads
go cold after
1 hour
Most people abandon a cart on Thursday
THU.
of shoppers
2/3
of shoppers
47% of shoppers
15%
71%
$ 4,000,000,000,000
said they would buy more
online if returns were free
of the organic site traffic comes from Google
Annually, online retailers lose
due to shopping cart abandonment
expect a webpage to load
in 2 seconds or less
are not able to complete a
purchase because items
are out of stock
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Sources:
http://www.shopify.ca/blog/8484093-why-online-retailers-are-losing-67-45-of-sales-and-what-to-do-about-it
https://econsultancy.com/blog/63466-nine-case-studies-and-infographics-on-cart-abandonment-and-email-retargeting/
http://www.cpcstrategy.com/blog/2014/03/why-are-shoppers-leaving-my-site/