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Complement Your Publishing Business with Tablet Apps
Publishers who are scrambling to formulate a tablet strategy in the digital era should first look at it as a complementary business instead of as a pure replacement until it reaches the tipping point of revenue generation. The unprecedented rise of tablets has created an exciting new channel for publishers to directly reach readers worldwide with a wealth of compelling content through memorable interactive apps, but this relatively sudden disruption has also opened up a new set of challenges in maintaining sustainable business models. The complexity and costs of entering the tablet space along with the lower acceptable pricing points amongst users has made it difficult for most content providers to claim success so far.
Ivan Dwyer, Head of Digital Publishing - ACCESS
Aaron Radin, CEO -Toura