Tablets - The Fourth Screen is Going Mainstream
Combining portability with powerful computing functionality in a sleek, user-friendly package, tablets have emerged as the fourth screen, heralding a shift to an increasingly multi-device lifestyle that is becoming the norm for many consumers we call “digital omnivores” who engage seamlessly with multiple online touchpoints throughout a day. Even when accessing the same content, each device has very different peak usage times throughout a typical day, highlighting their varying use cases and value propositions to the digitally-connected consumer.
Hans Fredricks, Vice President for Mobile- comScore
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