THE DEVICE, MOBILE APPLICATIONS & THE CLOUDAsokan AshokDirector – Platforms & Technology StrategySamsung Media Solutions C...
THE BIG PICTURE                  Confidential & Proprietary
KEY MACRO TRENDS DRIVING THE FUTURE OF MOBILITY   DEVICES            NETWORKS                                    CONSUMERS...
CONSUMERS PUSHING THE BOUNDARIES OF THE DIGITAL    WORLD       Today’s Family Owns an Average of                          ...
CLOUD AS THE ENABLER FOR A RICHER, BETTER USER EXPERIENCE                    Confidential & Proprietary
CLOUD ENABLES A SEAMLESS, SYNCHRONIZED N‐SCREEN EXPERIENCE ACROSS   DEVICES, PLATFORMS & CONTENT SOURCESCross-Silo Search...
APPS & ONLINE GAMING WILL BE THE KEY DRIVERS OF THE    MOBILE CLOUD SERVICES MARKET                                       ...
MAKING BETTER USE OF THE DATA OVERLOAD – CLOUD AS THE    “BRAINS” FOR THE INTERNET OF THINGS                              ...
THE CHANGING WORLD OF MOBILE APPLICATIONS                   Confidential & Proprietary
ON THE CONSUMER SIDE: THE MOST POPULAR APPS ARE THE ONES WHICH USE THE CLOUD TO DELIVER A RICH USER EXPERIENCE ACROSS PLAT...
ON THE ENTERPRISE SIDE: WORK IS NO LONGER A PLACE                                                  Cloud Access to Enterpr...
THE FUTURE – CONNECTED DEVICES FOR THE PHYSICAL WORLD                    Confidential & Proprietary
EMERGING SERVICES – THE SEARCH FOR THE ‘KILLER APP’             Digital Advertising                        Connected      ...
CONNECTED DEVICES LANDSCAPE – MOVING TO THE CLOUD                                                 Emerging Space –        ...
WHAT WILL THE FUTURE BRING – KEY AREAS OF GROWTH Mobile Analytics                    Medical/Health Applications Context A...
BEST IN CLASS SAMSUNG EXPERIENCE      Screen       Speed      Content                     Confidential & Proprietary
Confidential & Proprietary
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Mobile Web and Apps World New Orleans Session 6 the device, mobile applications and the cloud

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The Device, Mobile Applications and the Cloud

Ubiquitous connectivity is constantly transforming the mobile landscape. Bigger, Hi-Resolution Displays, Larger Memories, Faster Processors have helped increase device and network usage. Higher bandwidth for mobile devices has opened up new possibilities in spaces ranging from digital media to mobile health. All of this has had a huge impact in consumer behavior. Consumers are starting to ask for anywhere, anytime experience today and people don’t want to be tied down to devices, platforms or physical spaces when it comes to storing, accessing and consuming data – user experience has come to the fore-front. The session will address the following:

The evolution of devices, mobile applications and the cloud
Making better use of the data overload The cloud as the backbone for the ‘Internet of Things’
Creating a Seamless, Coherent and Integrated User Experience across Devices & Platforms
The search for the ‘Killer App’

Asokan Thiyagarajan, Director – Platforms & Technology Strategy-Samsung Information Systems America

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Mobile Web and Apps World New Orleans Session 6 the device, mobile applications and the cloud

  1. 1. THE DEVICE, MOBILE APPLICATIONS & THE CLOUDAsokan AshokDirector – Platforms & Technology StrategySamsung Media Solutions Center America Confidential & Proprietary
  2. 2. THE BIG PICTURE Confidential & Proprietary
  3. 3. KEY MACRO TRENDS DRIVING THE FUTURE OF MOBILITY DEVICES NETWORKS CONSUMERS Larger, Brighter, Faster, Ubiquitous Anywhere, Anytime Better Screens Connectivity Access to Data Exploding Data ConsumptionFaster Processors Move to the Cloud Confidential & Proprietary
  4. 4. CONSUMERS PUSHING THE BOUNDARIES OF THE DIGITAL  WORLD Today’s Family Owns an Average of By 2015, nearly half will be Connected and 32 Electronic Devices.* users will expect a Seamless Experience.*** Source: CEA; **Source: Strategy Analytics and Samsung Confidential & Proprietary
  5. 5. CLOUD AS THE ENABLER FOR A RICHER, BETTER USER EXPERIENCE Confidential & Proprietary
  6. 6. CLOUD ENABLES A SEAMLESS, SYNCHRONIZED N‐SCREEN EXPERIENCE ACROSS  DEVICES, PLATFORMS & CONTENT SOURCESCross-Silo Search & RecommendationUnlimited Storage & ComputationSingle Sign-On  Customized by Form Factor  Context Aware  Synchronized Paired Device Experience Confidential & Proprietary
  7. 7. APPS & ONLINE GAMING WILL BE THE KEY DRIVERS OF THE  MOBILE CLOUD SERVICES MARKET $71bn Mobile Apps 14% 1% Online Gaming 12% VoIP $47bn 18% 27% Storage/Backup 1% 14% Others1 $28bn 21% 27% $16bn 1% 20% 19% 46% $10bn 20% 1% 24% 20% 41% 1% 21% 26% 26% 34% 31% 32% 2010 2012 2014 2016 20181 Others includes Email, Online Social Networking and Paid Music SOURCE: Business Insights, Analyst consensus Confidential & Proprietary
  8. 8. MAKING BETTER USE OF THE DATA OVERLOAD – CLOUD AS THE  “BRAINS” FOR THE INTERNET OF THINGS Intelligence in the Cloud Data Mash Up & AnalysisEmergingConnected Devices Confidential & Proprietary
  9. 9. THE CHANGING WORLD OF MOBILE APPLICATIONS Confidential & Proprietary
  10. 10. ON THE CONSUMER SIDE: THE MOST POPULAR APPS ARE THE ONES WHICH USE THE CLOUD TO DELIVER A RICH USER EXPERIENCE ACROSS PLATFORMS Cloud Based Backend Enables: Social Integration Single Sign-On across devices Complex Computation & Data Analysis Data Aggregation from various Sources Anytime, Anywhere Access Faster, Easier Upgrades Confidential & Proprietary
  11. 11. ON THE ENTERPRISE SIDE: WORK IS NO LONGER A PLACE Cloud Access to Enterprise Apps BYOD Tablets and Smartphones for a mobile, real time workforce Video Conferencing On‐The‐Go Confidential & Proprietary
  12. 12. THE FUTURE – CONNECTED DEVICES FOR THE PHYSICAL WORLD Confidential & Proprietary
  13. 13. EMERGING SERVICES – THE SEARCH FOR THE ‘KILLER APP’ Digital Advertising Connected Car Connected Smart Home Ecosystem Health Energy Management Confidential & Proprietary
  14. 14. CONNECTED DEVICES LANDSCAPE – MOVING TO THE CLOUD Emerging Space –  Network aware, Sensor based embedded devices  Integrated with our physical world  Low Bandwidth, Critical Data  Potential for High Revenue / Data Confidential & Proprietary
  15. 15. WHAT WILL THE FUTURE BRING – KEY AREAS OF GROWTH Mobile Analytics Medical/Health Applications Context Aware Applications IT/Security/Enterprise Confidential & Proprietary
  16. 16. BEST IN CLASS SAMSUNG EXPERIENCE Screen Speed Content Confidential & Proprietary
  17. 17. Confidential & Proprietary

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