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111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
111012 next media think tank hh heiko scherer responsive design thinking
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111012 next media think tank hh heiko scherer responsive design thinking

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  • 1. clapp. powering your mobile strategyResponsiveDesign ThinkingNext Media Think Tank - Hamburg, 10.10.2012
  • 2. Beyond paper? Beyond PC!
  • 3. envir onme nt focused user privacyreliablenetworkunlimited data Das „Internet“ wie was es kannten.. everything else wir ‘not mobile’... comfy chair full-sized keyboard work surface reliable power source http://www.flickr.com/photos/fuzzcat/22019163
  • 4. ..wird context hasauf this gerade beenden Kopf gestellt! turned on its head... http://www.flickr.com/photos/anap/2878165366
  • 5. Denis Waren (NYT): „The user is likely toread the Times on a tablet in the morningand in the evenings..“
  • 6. „...and to use their phone as an“interstitial” news device during the day.“
  • 7. News Brand LoyaltyCross Platform! 30% Smartphone 63% 25% Desktop/Laptop Tablet PC Source: The Future of Mobile News – A PEJ Infographic, September 2012
  • 8. Nicht nur iPhones..
  • 9. Device Fragmentation Behold: The New Tower of Babel!
  • 10. Android Device Market
  • 11. Different Resolutions and.. 128x160 240x320 320x480 Screen Sizes what isn’t68 1024x768 480x800
  • 12. Responsive Design Progressive Enhancement
  • 13. The Boston Globe
  • 14. 960x Laptop Browser 480x Mobile Landcape768x Tablet Landscape 320x Mobile Portrait600x Tablet Portrait
  • 15. Quartz.com “It sounds sort of silly to say this, but anyone can navigate directly to any of our stories. You can’t do that in the app store world.” Zachary Steward
  • 16. Business Benefits• Kontinutität, Einheitlichkeit und Offenheit• Geringerer Entwicklungsaufwand• Kostenvorteile und Geschwindigkeit• Unabhängigkeit von Plattformen (Apple, Google, Amazon)
  • 17. Business Problems• HTML5 noch längst nicht ausgereift..• Einschränkung Features und User Experience• Ad Sales Formate und Technologie• Build once - debug everywhere!?• Die übliche „Internet-Payment-Hürde“
  • 18. Multi-Platform-User Einmal kaufen - über all Lesen incl. „Whisper Sync“
  • 19. "Hardware becomes irrelevantsoon" - Jeff Bezos
  • 20. Kohärenz Synchronisierung Screen SharingÜbertragung Ergänzung/2nd Screen Simultanität
  • 21. From Ownership to Access Pay once! Play on anything! Play everywhere! Play everything! Share with everyone!
  • 22. Ein Inhalt, X-Produkte Kostenlos X EUR Y EUR Z EUR ?
  • 23. Ein Service, ein Preise Personalisierung Same DifferentContent Context Synchronisierung
  • 24. clapp. powering your mobile strategy Danke für die Aufmerksamkeit! clapp mobile GmbH Wiener Str. 35 10999 Berlin +49 (0) 30 610 73 148 +49 (0) 174 180 5909 skype: heiko.scherer hs@clapp.de; www.clapp.de

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