clapp. powering your mobile strategyResponsiveDesign ThinkingNext Media Think Tank - Hamburg, 10.10.2012
Beyond paper? Beyond PC!
envir                 onme                      nt                              focused user                              ...
..wird context hasauf   this gerade beenden Kopf gestellt!    turned on its head...          http://www.flickr.com/photos/a...
Denis Waren (NYT): „The user is likely toread the Times on a tablet in the morningand in the evenings..“
„...and to use their phone as an“interstitial” news device during the day.“
News Brand LoyaltyCross Platform!                                     30%                              Smartphone         ...
Nicht nur iPhones..
Device Fragmentation   Behold: The New Tower of Babel!
Android Device Market
Different Resolutions and..                             128x160                          240x320                     320x48...
Responsive Design   Progressive Enhancement
The Boston Globe
960x                     Laptop Browser   480x            Mobile Landcape768x        Tablet Landscape              320x   ...
Quartz.com             “It sounds sort of silly             to say this, but anyone             can navigate directly     ...
Business Benefits• Kontinutität, Einheitlichkeit und Offenheit• Geringerer Entwicklungsaufwand• Kostenvorteile und Geschwind...
Business Problems• HTML5 noch längst nicht ausgereift..• Einschränkung Features und User Experience• Ad Sales Formate und ...
Multi-Platform-User          Einmal kaufen - über all Lesen          incl. „Whisper Sync“
"Hardware becomes irrelevantsoon" - Jeff Bezos
Kohärenz       Synchronisierung     Screen SharingÜbertragung   Ergänzung/2nd Screen    Simultanität
From Ownership to Access     Pay once!     Play on anything!     Play everywhere!     Play everything!     Share with ever...
Ein Inhalt, X-Produkte  Kostenlos   X EUR   Y EUR   Z EUR                       ?
Ein Service, ein Preise          Personalisierung Same                        DifferentContent                      Context...
clapp. powering your mobile strategy          Danke für die Aufmerksamkeit!                   clapp mobile GmbH           ...
111012 next media think tank hh heiko scherer responsive design thinking
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111012 next media think tank hh heiko scherer responsive design thinking

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111012 next media think tank hh heiko scherer responsive design thinking

  1. 1. clapp. powering your mobile strategyResponsiveDesign ThinkingNext Media Think Tank - Hamburg, 10.10.2012
  2. 2. Beyond paper? Beyond PC!
  3. 3. envir onme nt focused user privacyreliablenetworkunlimited data Das „Internet“ wie was es kannten.. everything else wir ‘not mobile’... comfy chair full-sized keyboard work surface reliable power source http://www.flickr.com/photos/fuzzcat/22019163
  4. 4. ..wird context hasauf this gerade beenden Kopf gestellt! turned on its head... http://www.flickr.com/photos/anap/2878165366
  5. 5. Denis Waren (NYT): „The user is likely toread the Times on a tablet in the morningand in the evenings..“
  6. 6. „...and to use their phone as an“interstitial” news device during the day.“
  7. 7. News Brand LoyaltyCross Platform! 30% Smartphone 63% 25% Desktop/Laptop Tablet PC Source: The Future of Mobile News – A PEJ Infographic, September 2012
  8. 8. Nicht nur iPhones..
  9. 9. Device Fragmentation Behold: The New Tower of Babel!
  10. 10. Android Device Market
  11. 11. Different Resolutions and.. 128x160 240x320 320x480 Screen Sizes what isn’t68 1024x768 480x800
  12. 12. Responsive Design Progressive Enhancement
  13. 13. The Boston Globe
  14. 14. 960x Laptop Browser 480x Mobile Landcape768x Tablet Landscape 320x Mobile Portrait600x Tablet Portrait
  15. 15. Quartz.com “It sounds sort of silly to say this, but anyone can navigate directly to any of our stories. You can’t do that in the app store world.” Zachary Steward
  16. 16. Business Benefits• Kontinutität, Einheitlichkeit und Offenheit• Geringerer Entwicklungsaufwand• Kostenvorteile und Geschwindigkeit• Unabhängigkeit von Plattformen (Apple, Google, Amazon)
  17. 17. Business Problems• HTML5 noch längst nicht ausgereift..• Einschränkung Features und User Experience• Ad Sales Formate und Technologie• Build once - debug everywhere!?• Die übliche „Internet-Payment-Hürde“
  18. 18. Multi-Platform-User Einmal kaufen - über all Lesen incl. „Whisper Sync“
  19. 19. "Hardware becomes irrelevantsoon" - Jeff Bezos
  20. 20. Kohärenz Synchronisierung Screen SharingÜbertragung Ergänzung/2nd Screen Simultanität
  21. 21. From Ownership to Access Pay once! Play on anything! Play everywhere! Play everything! Share with everyone!
  22. 22. Ein Inhalt, X-Produkte Kostenlos X EUR Y EUR Z EUR ?
  23. 23. Ein Service, ein Preise Personalisierung Same DifferentContent Context Synchronisierung
  24. 24. clapp. powering your mobile strategy Danke für die Aufmerksamkeit! clapp mobile GmbH Wiener Str. 35 10999 Berlin +49 (0) 30 610 73 148 +49 (0) 174 180 5909 skype: heiko.scherer hs@clapp.de; www.clapp.de

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