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The podcast: from hype to lost hope to red hot
The podcast: from hype to lost hope to red hot
The podcast: from hype to lost hope to red hot
The podcast: from hype to lost hope to red hot
The podcast: from hype to lost hope to red hot
The podcast: from hype to lost hope to red hot
The podcast: from hype to lost hope to red hot
The podcast: from hype to lost hope to red hot
The podcast: from hype to lost hope to red hot
The podcast: from hype to lost hope to red hot
The podcast: from hype to lost hope to red hot
The podcast: from hype to lost hope to red hot
The podcast: from hype to lost hope to red hot
The podcast: from hype to lost hope to red hot
The podcast: from hype to lost hope to red hot
The podcast: from hype to lost hope to red hot
The podcast: from hype to lost hope to red hot
The podcast: from hype to lost hope to red hot
The podcast: from hype to lost hope to red hot
The podcast: from hype to lost hope to red hot
The podcast: from hype to lost hope to red hot
The podcast: from hype to lost hope to red hot
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The podcast: from hype to lost hope to red hot

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Audio on the Internet has been around for 20 years. The podcast as we know it for a decade. But only recently has the medium started to live up to its early hype. …

Audio on the Internet has been around for 20 years. The podcast as we know it for a decade. But only recently has the medium started to live up to its early hype.

This is a visual story of the podcast.

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  • 1. The  Podcast     From  Hype  to  Lost  Hope   to  Red  Hot   By  Michael  Wolf   Nextmarket.co   Soundcloud.com/nextmarket   @michaelwolf  
  • 2. Audio  and  spoken  word  on   the  Internet  goes  back  as   far  as  the  80s   Image  courtesy  of    flicker  user  h3p://www.flickr.com/photos/yaketyyakyak/  
  • 3. But  of  course,  these  were  early  days   Image  courtesy  of    flicker  user  h3p://www.flickr.com/photos/yaketyyakyak/   It’s  like  no   one  can  hear   me.    
  • 4. Image  courtesy  of    flicker  user  h3p://www.flickr.com/photos/fabricio/   But  in  the  late  90s  and  early   2000s,  technology  evolved   to  make  distribuOon  of   episodic  audio  easier:     RSS,  iTunes  lisOngs,   broadband    
  • 5. Introduc<on   Some  early  heroes  of  podcasOng:   Dave  Winer  –  RSS   Adam  Curry  –  RSS,  iPodder,   Podshow   Chris  Spencer  –  Libsyn   &  many  many  more  
  • 6. Source:  h3p://www.guardian.co.uk/media/2004/feb/12/broadcas<ng.digitalmedia   In  2004,  the  word  “podcast”   was  born  
  • 7. Source:  h3p://www.flickr.com/photos/20262161@N00/   And  then  Apple  made   podcasOng  available  in   iTunes  
  • 8. No  doubt  about  it…   PodcasOng  had  a     bright  future  
  • 9. Sourceh3p://www.flickr.com/photos/jdlasica/   Meanwhile…     others  were  building  a     different  kind  of     media  product  
  • 10. And  soon  social  media  was   what  everyone  wanted  to  write  and   talk  about   Source:  Fllickr  user  h3p://www.flickr.com/photos/laughingsquid/  
  • 11. Podcast  listeners  plateaued   Source:  Pew  Internet  Research  
  • 12. Source  Flickr  user  h3p://www.flickr.com/photos/willsan/   Limited  to  those  who  had  pa<ence  for   the  connect  &  sync  model  
  • 13. And  who  liked  to  listen  to  podcasts   about  technology  and… technology   Source  flickr  user  h3p://www.flickr.com/photos/marcogomes/  
  • 14. Before  long,  the  podcast  was   relegated  to  the  media   basement  
  • 15. Introduc<on   But  eventually…slowly…things   began  to  change  
  • 16. New  mobile-­‐centric  podcast   apps  became  available  
  • 17. And  podcasts  eventually  became   easier  to  find,  download   and  consume  
  • 18. And  new     faces   began  to     use  the     medium   Source:  Flickr  user  h3p://www.flickr.com/photos/lanskymob/  
  • 19. And  it  seemed  everyone  was   launching  a     podcast  network   Sourceh3p://www.huffingtonpost.com/2012/08/06/splitsider-­‐jay-­‐mohr-­‐launch-­‐podcast-­‐networks_n_1748052.html  
  • 20. Source:  h3p://www.flickr.com/photos/heinrock/   ATer  the  early  hype  was  long  gone   and  a  long  period  of  lost  hope,  it   seems  the  podcast  good   <mes  are  back.  
  • 21. Introduc<on   Where  will  it  go  from   here?  
  • 22. Introduc<on   Stay  tuned  and  keep   listening.   Michael  Wolf   Nextmarket.co   Soundcloud.com/nextmarket   @michaelwolf  

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