Journalism 2.0: The Pros, Cons and Questions  of Using New Media Tools to Tell the Story                 Presented by:    ...
Introductions
21st Century Journalism + Social
More than Facebook and Twitter
Four Categories of Media• Words• Pictures• Movies• Sharing / Other
Words
Pictures
Movies
Sharing / Other
Four Uses• Personal use and branding• Reporting and storytelling• Research• Conversation and feedback
Personal Use and Branding
Reporting and Storytelling
Research
Conversation and Feedback
Combine Them All…• Interconnectivity• Community hits• Build relationships / credibility
Management Tools
Best Practices
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TNGG / Hacks & Hackers Boston "Journalism 2.0" Presentation

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No longer is it enough to research, write and file a story; today’s journalists, bloggers and storytellers must engage their (now worldwide) audiences through new media tools and digital toys, both within their stories and as public figures.

But these tools and toys can be a double-edged sword: While they have opened up new avenues for research, storytelling and promotion, questions about proper use and best practices continue arise as the news world integrates them.

Join TNGG Boston, Hacks & Hackers and journalists and bloggers from around the city for a roundtable discussion about the good, the bad and the questions that arise when old-school journalism practices combine with new social platforms.

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  • Welcome to “Journalism 2.0: The Pros, Cons and Questions of Using New Media Tools to Tell the Story,” presented by The Next Great Generation and Hacks & Hackers Boston. This is a presentation and roundtable discussion on the pros and cons of using new media tools to tell a story. Thanks for coming!
  • We are Alex Pearlman and Angela Stefano, the editor-in-chief of TNGG and TNGG Boston editor, respectively.TNGG is a startup online magazine for Gen Ys. If you have any questions about what we do or who we are, we can answer those after the event.
  • The generation that’s currently influencing the journalism landscape the most is Gen Y -- people 18-32 or so. We’re so influential because our newsgathering habits are different than past generations. We no longer go to one specific site; instead, we’re getting our news from our friends, Facebook, Twitter, and other social media. Talking about the news and sharing it is the no. 1 way Gen Y consumes news.
  • Social news is more than just the “big sites.” All of these apps, websites, properties and toys that you see represented here -- and this isn’t even all of them -- populate the digital space and can be used not just to enhance a story but to spread the word about something that’s published on a mainstream media site or by a journalist, blogger, citizen journalist, etc. Let’s take a poll: Raise your hand if you don’t know more than five of these tools.
  • Looking at these different applications, we were able to divide them into four categories: Words, pictures, movies and sharing/other. Let’s explore those a little more.
  • All of these applications -- Wikipedia, Scribd, SlideShare, Storify, Tumblr and Reddit -- are crowdsourced, citizen-generated content. The Washington Post Social Reader (WaPoSoRe) is a new Facebook app that curates news from content partners across the internet based on your Facebook interests and likes. How could one of these be used in journalism? Many of them are fairly obvious, but let’s take SlideShare: Maybe you’re doing a story on a researcher’s findings on global warming. If a presentation he put together about said findings is hosted on SlideShare, you can view the presentation and give yourself more background knowledge and information to pull from for your story.
  • YFrog and Instagram are mobiles that allow you host photos and share them on Twitter. Flickr is a more professional photo-sharing community, often used by photojournalists; photos on Flickr might link back to a news story. Tumblr allows users to curate photos (and other content, as mentioned in our “Words” discussion) from around the web. If you’re putting together a slideshow of photos from an event on which you’re reporting, you can cull photos from all of these places (after receiving proper permission, of course!).
  • YouTube and Vimeo are video hosting sites. They hold everything from 20-year-old music videos to cell phone footage from a protest. CoverItLive, UStream and Livestream are for live event coverage. Users stream their video onto the internet via these sites, so people can watch in real time. That coverage is also archived for later access. GetGlue brings the social aspect to viewing -- users “check in” (much like FourSquare) to show that they’re watching a program. If, for example, you’re live blogging the Super Bowl, the GRAMMYs, the Oscars, etc., you might mention that X number of people say they’re watching on GetGlue.
  • These tools -- Reddit, Digg, Springpad, Pinterest and StumbleUpon -- are probably the most important applications out there. Without these sites, all those other sites would be isolated. These programs allow users to bring content from multiple sources to one spot and share it on the same platform. Users can go to one place and find information from multiple sources about the same event.
  • We came up with four different uses for these four types of media. We’ll go through each of them in depth, but quickly, those four uses are personal use and branding, reporting and storytelling, research, and conversation and feedback.
  • We live in an age where people “Facebook stalk” and Google the names of the people they meet (sometimes even before they meet those people). By having profiles on multiple social tools, you’re in control of your internet personal. You can make it as dynamic as your IRL personal and give people a better idea of who you are and what you’re like. The more accounts you have, the more favorable and better a picture people can get of you.
  • As we briefly mentioned earlier, all of these applications are incredible resources when they’re used correctly. Twitter is obviously an easy example -- it’s a great way to facilitate conversations with sources and receive a heavy stream of incoming news 24/7. But let’s go deeper: Combining Instagram photos, Livestream coverage, and a Storify compilation of tweets about an event makes a one-dimensional print story that much more dynamic and gives a digital reader many more ways to connect with your story and get what you’re trying to say. Not everyone absorbs information the same way, so the more media you use, the more users you reach.
  • These social tools can be used for data mining, as we just mentioned, but you can also use them to get a better picture of the topic you’re discussing. Even if you’re not using a SlideShare presentation, a Vimeo video, or all of the Flickr photos you find, you’re deepening your knowledge of your topic and giving yourself more insight.
  • This use is the most important! Any social media person will tell you that the most important part of any news story is the comments. Those comments, good and bad, are proof that someone is engaging with you as the reporter. They’re a tangible way to measure engagement, as opposed to ambiguous pageview numbers or guessing at how many people read your story based on physical newspaper circulation. But, this use is a two-way street. You shouldn’t just let that feedback sit there; you should be constantly talking, clarifying, conversing, and engaging with those who leave you that feedback. Your profiles and presence on various social tools also gives you the opportunity to promote your work and encourage that conversation.
  • Combine all of these uses, and three really great things arise. First, interconnectivity. Two reporters at two different papers may have written a story on the same thing, each including slightly different information. With the internet and these tools, a reader is more likely to read both of those stories and be fully informed. Next, community hits. Because news is now shared through friends and by many, many people, communities of like-minded people from across the globe will form and converse. Finally, building relationships and credibility. The more you, as the reporter, engage and put your personality out there, the more your credibility increases. People know that you’re not just a faceless robot.
  • Using a platform like TweetDeck, HootSuite or Seesmic makes managing all of your profiles a lot less daunting. One click allows you to post to multiple profiles, and you can even schedule posts. Gathering information is also a lot easier on these platforms because you can follow hashtags and topics across different networks within one stream.
  • The same rules that apply within the rest of life apply on social tools: Use common sense. Don’t be rude. If you think you might get in trouble for posting something, don’t post it. Don’t spam your followers or communities. Don’t embarrass yourself or the people around you. But most importantly, if you need help, ask! The internet is both the meanest and nicest place in the universe.
  • TNGG / Hacks & Hackers Boston "Journalism 2.0" Presentation

    1. 1. Journalism 2.0: The Pros, Cons and Questions of Using New Media Tools to Tell the Story Presented by: Tuesday, February 28, 2012
    2. 2. Introductions
    3. 3. 21st Century Journalism + Social
    4. 4. More than Facebook and Twitter
    5. 5. Four Categories of Media• Words• Pictures• Movies• Sharing / Other
    6. 6. Words
    7. 7. Pictures
    8. 8. Movies
    9. 9. Sharing / Other
    10. 10. Four Uses• Personal use and branding• Reporting and storytelling• Research• Conversation and feedback
    11. 11. Personal Use and Branding
    12. 12. Reporting and Storytelling
    13. 13. Research
    14. 14. Conversation and Feedback
    15. 15. Combine Them All…• Interconnectivity• Community hits• Build relationships / credibility
    16. 16. Management Tools
    17. 17. Best Practices
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