Next Generation Media Quarterly - October 2009
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This document provides an overview of trends in next generation media based on news from July to September 2009. Key points include: 1) Younger generations are early adopters of new technologies and content is increasingly accessible on any device. 2) User-generated content and participation are driving transformation in media through tools like social media, games, and mobile apps. 3) New platforms like smartphones and tablets are facilitating media consumption anywhere through features like video streaming and location-based apps.
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Next Generation Media Quarterly - October 2009
- 1. Next Generation Media October 2009 1 Property of Aegis Media. All rights reserved.
- 2. The Next Generation is already here This is the first of a series of presentations showing that the next generation is already here, based on news items from July – September 2009 Produced by 2 Property of Aegis Media. All rights reserved.
- 3. The Next generation is… - technology transforming media - Content accessible anywhere - people in control Produced by 3 Property of Aegis Media. All rights reserved.
- 4. Next Generation People Next Generation People Property of Aegis Media. All rights reserved.
- 5. Next Nearly a quarter of UK households use the Generation People internet to watch catch-up TV 23% of all adults 15+ surveyed, and 33% of 15-24s user services like BBC iPlayer and 4oD Source: Ofcom, The Communications Market 2008, August 2009, Figure 5-3 page 267 http://www.ofcom.org.uk/research/cm/cmr09/CMRMain_4.pdf Produced by 5 Property of Aegis Media. All rights reserved.
- 6. Next 65% of Mums in the UK with the internet use it as Generation People their first point of call for information http://www.flickr.com/photos/auntiep/3177877433/ In 2002 only 26% of online mums cited the internet as their first point of call, an increase of 150% in 6 years Source: Yahoo! UK Mums Online Research, August 2009 http://uk.b2b.yahoo.net/advertisers-and-agencies/whats-new/latest_newsletter/august-2009-newsletter/ item/Essential+Retail+%26+FMCG+Research:+Mums+online Produced by 6 Property of Aegis Media. All rights reserved.
- 7. Next 28% of Japanese play mobile games every day Generation People http://www.flickr.com/photos/jliba/3496259672/ The number one games genre is brain games; mobile versions of traditional games like Mahjong are also popular Source: Marketing agency Data Labo, reported by the Cyber Media blog, September 2009 http://blog.cyber-media.co.jp/2009/09/15/28-of-japanese-play-mobile-games-every-day/ Produced by 7 Property of Aegis Media. All rights reserved.
- 8. Next Generation 63% of American Mothers use social media People http://www.flickr.com/photos/donncha/465121278/ http://www.flickr.com/photos/inteawetrust/3076742138/sizes/o/ http://www.flickr.com/photos/tudor/3283083059/sizes/o/ The percent using social media has grown from 11% in 2006 to 63% in 2009, an increase of 462% in 3 years Source: BabyCenter, July 2009 http://promomagazine.com/research/motherhood-social-media-together-0707/ Produced by 8 Property of Aegis Media. All rights reserved.
- 9. Next Tweens in the US are more likely to own a portable Generation People gaming device than a mobile phone http://www.flickr.com/photos/clicksbygaurav/535846033/ 74% of 12 year olds own a portable gaming device; only 51% own a phone Source: Pew Internet & American Life Project, Teens & Mobile Phones Data Memo, August 2009 http://www.pewinternet.org/~/media//Files/Reports/2009/PIP%20Teens%20and%20Mobile% 20Phones%20Data%20Memo.pdf Produced by 9 Property of Aegis Media. All rights reserved.
- 10. Next Accessing music is the most popular online Generation People activity in China; search is 4th http://www.flickr.com/photos/wukong/334549194/ 85.5% listen to music online, while only 69.4% use search. Music is the internet’s killer app in China Source: CNNIC, 24th Statistical Survey Report, July 2009, reported by Digital East Asia blog http://www.digitaleastasia.com/2009/07/17/online-stats-china-releases-its-24th-statistical-survey-on- internet-development/#more-2353 Produced by 10 Property of Aegis Media. All rights reserved.
- 11. Next Approximately 12% of Americans bought virtual Generation People goods in the last 12 months http://www.flickr.com/photos/tudor/3283083059/ Figures related to anything from virtual flowers on Facebook to swords in World of Warcraft Source: Frank N Magid Associates, July 2009, reported by GigaOm http://gigaom.com/2009/07/30/12-of-americans-bought-virtual-goods-in-past-12-months-survey/ Produced by 11 Property of Aegis Media. All rights reserved.
- 12. As many people trust consumer opinions Next Generation People posted online by strangers as trust company websites http://www.flickr.com/photos/tudor/3283083059/sizes/o/ Recommendations from people known were the most trusted at 90%; consumer opinions posted online and brand websites both scored 70% Source: Nielsen Global Online Consumer Survey, July 2009 http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual- strangers-the-most/#more-13383 Produced by 12 Property of Aegis Media. All rights reserved.
- 13. Next Generation mobile Property of Aegis Media. All rights reserved.
- 14. Next Nearly 45% of UK phone calls are made using a Generation Mobile mobile phone http://www.flickr.com/photos/11431482@N00/286961074/ 44.5% of calls are made from a mobile, compared to 26.1% in 2003. BT now has only 25.7% of all calls made Source: Ofcom, The Communications Market 2008, August 2009, Figure 4-30 page 224 http://www.ofcom.org.uk/research/cm/cmr09/CMRMain_4.pdf Produced by 14 Property of Aegis Media. All rights reserved.
- 15. Next Generation Mobile 3G accounts for 23% of UK mobile subscriptions In 2003 the figure was 0.2%; it has more than doubled since 2006 Source: Ofcom, The Communications Market 2008, August 2009, Figure 4-44 page 233 http://www.ofcom.org.uk/research/cm/cmr09/CMRMain_4.pdf Produced by 15 Property of Aegis Media. All rights reserved.
- 16. Next Generation Mobile Mobile payments are ten years old http://www.flickr.com/photos/vipgurl/3314037230/ i-mode introduced their micropayment system in 1999. Today the majority of mobile phones in Japan are wallet phones Source: EuroTechnology blog, July 2009 http://eurotechnology.com/blog/2009/07/10-years-e-cash-and-mobile-payments.html Produced by 16 Property of Aegis Media. All rights reserved.
- 17. The first billion iPhone app downloads took 9 Next Generation Mobile months; the second took only 5 First billion downloads reported on 24th April 2009; second billion reported on 28th September 2009 Source: Apple press releases 1 – http://www.apple.com/pr/library/2009/04/24appstore.html 2 - http://www.apple.com/pr/library/2009/09/28appstore.html Produced by 17 Property of Aegis Media. All rights reserved.
- 18. Next Generation Mobile A typical iPhone has $80 worth of apps on it http://www.flickr.com/photos/toma01/2171010315/ Average number of apps per device - 65 Average spent per iPhone - $80 Source: Pages 4 & 5 of the Appsfire presentation, September 2009 http://www.slideshare.net/misteroo/appsfire-app-store-market-real-data-insights Produced by 18 Property of Aegis Media. All rights reserved.
- 19. Next Generation Mobile The iPhone ‘nearest tube’ app http://www.flickr.com/photos/manning999/2669382178// This app, currently in development and not yet available, will show the user where the nearest tube is, by superimposing it on the screen of the iPhone http://www.youtube.com/watch?v=5fZk0HaIs4s Produced by 19 Property of Aegis Media. All rights reserved.
- 20. Next Generation Mobile Send a real postcard from your iPhone http://www.flickr.com/photos/manning999/2669382178// Send any picture from your iPhone as a real postcard – the app sends the picture to a printer at the office of the developer, then mails it anywhere in the world http://www.shootit.com/ Produced by 20 Property of Aegis Media. All rights reserved.
- 21. Next Generation Mobile Next Generation Technology Property of Aegis Media. All rights reserved.
- 22. Next 100m videos were watched through the PS3 Generation Technology between June and August http://www.flickr.com/photos/brandonshigeta/527508764/sizes/l/ The VidZone app has only been available since June. It’s success shows the convergence between gaming consoles and video Source: Sony Computer Entertainment, in DigitalMusicNews (subscription) August 2009 http://www.digitalmusicnews.com/stories/080509ps3 Produced by 22 Property of Aegis Media. All rights reserved.
- 23. Next Japan’s gaming industry is now bigger Generation Technology than its electrical industry http://www.flickr.com/photos/heilemann/5013484/ The top 9 games companies in Japan are bigger than the top 18 electronics companies in terms of annual net revenue Source: EuroTechnology blog, July 2009 http://eurotechnology.com/blog/2009/07/japans-games-sector-overtakes.html “ Produced by 23 Property of Aegis Media. All rights reserved.
- 24. Apple has a 91% market share for Next Generation Technology laptops costing >$1000 http://www.flickr.com/photos/anjoz/2299826354/ Apple have a much higher share of high priced computers – The average price of a Mac in June was $1,400, compared to $515 for a Windows PC Source: NPD, reported by betanews, July 2009 http://www.betanews.com/joewilcox/article/Apple-has-91-of-market-for-1000-PCs-says-NPD/ 1248313624 Produced by 24 Property of Aegis Media. All rights reserved.
- 25. Next Generation Content Next Generation Content Property of Aegis Media. All rights reserved.
- 26. Next More than 1m user generated gaming levels have Generation Content been produced for LittleBigPlanet http://www.flickr.com/photos/krystianmajewski/2812222368/ This means that one level has been created every 21 seconds since the game launched Source: Playstation blog, July 2009 http://blog.us.playstation.com/2009/07/22/littlebigplanet-community-reaches-one-million-creations/ Produced by 26 Property of Aegis Media. All rights reserved.
- 27. Next Plus nearly 120m creatures have been created Generation Content by the players in Spore http://www.flickr.com/photos/laughingsquid/2568570641/ This equates to 3.6 creatures being created per second since the game was launched Source: Official Spore site http://www.spore.com/sporepedia#qry=all (See the box in the top left hand corner) Produced by 27 Property of Aegis Media. All rights reserved.
- 28. Next Generation 105,000 albums were released in the US last year. Content Only 6,000 of them sold more than 1,000 copies http://www.flickr.com/photos/nickjonasisamazing/3056589313/ This is the ultimate long tail story – 99,000 albums sold fewer than 1,000 copies Source: Nielsen Soundscan, reported by Digital Music News, July 2009 http://digitalmusicnews.com/stories/070809howmany (Subscription required) Produced by 28 Property of Aegis Media. All rights reserved.
- 29. Next Generation Content Trent Reznor‘s advice for new bands “Forget thinking you are going to make any real money from record sales. Make your record cheaply (but great) and GIVE IT AWAY. As an artist you want as many people as possible to hear your work. Word of mouth is the only true marketing that matters.” Source: NineInchNails forum, July 2009 http://forum.nin.com/bb/read.php?30,767183 Produced by 29 Property of Aegis Media. All rights reserved.
- 30. Next Generation Yahoo produces crowd-sourced weather forecasts in Content Japan Yahoo Japan ask their users to vote on the weather in their area, to create crowdsourced weather forecases in real time Source: Cyber Media blog, July 2009 http://blog.cyber-media.co.jp/2009/07/01/crowd-sourced-weather-forcasts-in-japan/ Produced by 30 Property of Aegis Media. All rights reserved.
- 31. Next Generation Content Next Generation Social Media Property of Aegis Media. All rights reserved.
- 32. Facebook hits 300m users & declares that it is Next Generation Social Media cash flow positive ahead of schedule http://www.flickr.com/photos/salvovaccarella/3462458908/sizes/l/ http://www.flickr.com/photos/mehfuz/2725487400/sizes/l/ http://www.flickr.com/photos/tudor/3283083059/sizes/o/ Facebook founder Mark Zuckerberg made the announcement personally on his blog Source: Facebook, September 2009 http://blog.facebook.com/blog.php?post=136782277130 Produced by 32 Property of Aegis Media. All rights reserved.
- 33. QQ in China makes profits other social sites can Next Generation Social Media only dream of QQ made over $1 billion in profit in 2008, of which 88% came form users (payments for things like virtual goods) and 12% came from advertising Source: 8 Plus Star presentation, September 2009 http://www.slideshare.net/plus8star/inside-tencent-presentation?src=embed Produced by 33 Property of Aegis Media. All rights reserved.
- 34. Next Generation Facebook gets older Social Media http://www.flickr.com/photos/yourdon/2715583000/sizes/l/ http://www.guardian.co.uk/technology/blog/2009/jul/07/facebook‐socialnetworking http://www.flickr.com/photos/tudor/3283083059/sizes/o/ 35-54s are now Facebook’s largest demographic in the US Source: Research from iStrategy Labs, using Facebook’s own published data http://www.guardian.co.uk/technology/blog/2009/jul/07/facebook-socialnetworking Produced by 34 Property of Aegis Media. All rights reserved.
- 35. Next 60% of online Americans use social media Generation Social Media http://www.flickr.com/photos/laurenogrady/3308184379/sizes/l/ http://www.flickr.com/photos/tudor/3283083059/sizes/o/ On average social networking users log on 5 days a week, and check their pages 4 times per day Source: Anderson Analytics, July 2009 http://www.readwriteweb.com/archives/ who_uses_social_networks_and_what_are_they_like_part_1.php Produced by 35 Property of Aegis Media. All rights reserved.
- 36. Next Generation 20% of twitter posts relate to brands or products Social Media http://www.flickr.com/photos/cc_chapman/565934606/sizes/o/ http://www.flickr.com/photos/dharmasphere/2104128557/sizes/l/ http://www.flickr.com/photos/tudor/3283083059/sizes/o/ A caveat – by definition this must include all tweets to and from official accounts, and much of the twitter spam volume too Source: Penn State University, September 2009 http://live.psu.edu/story/41446 Produced by 36 Property of Aegis Media. All rights reserved.
- 37. Next Generation But... 15% of traffic is Adult spam Social Media http://www.flickr.com/photos/striatic/101594790/sizes/l/ An estimated 15% of twitter traffic, 10% of MySpace traffic, and 7% of Facebook traffic is adult spam Source: BitDefender, September 2009 http://www.marketingvox.com/porn-spammers-penetrate-socnets-power-down-on-email-045041/ Produced by 37 Property of Aegis Media. All rights reserved.
- 38. Next "I was selling in the idea that social media is free, Generation Social Media until the community manager headcount came in." http://www.flickr.com/photos/8596221@N07/2923434507/sizes/l/ http://www.flickr.com/photos/tudor/3283083059/sizes/o/ Social media is not free – even though there is no direct media cost, there are many other associated costs, not least staff costs Source: Brian Wallace of Blackberry, quoted in the Harvard Business Review, June 2009 http://blogs.harvardbusiness.org/cs/2009/06/debunking_social_media_myths.html Produced by 38 Property of Aegis Media. All rights reserved.
- 39. Next Generation Content Next Generation Effectiveness Property of Aegis Media. All rights reserved.
- 40. Next The Causes Facebook app has raised $10m in 2 years Generation Effectiveness http://www.flickr.com/photos/mehfuz/2725487400/sizes/l/ http://www.flickr.com/photos/tudor/3283083059/sizes/o/ This breaks down as 192,000 unique donors, giving a 25 median donation, with 26,000 causes receiving donations Source: Data supplied by Causes, July 2009 http://exchange.causes.com/2009/07/causes-raises-10000000/ Produced by 40 Property of Aegis Media. All rights reserved.
- 41. Chris Brown single sold lots on iTunes & Amazon Next Generation Effectiveness after featuring on a YouTube video http://www.flickr.com/photos/tudor/3283083059/sizes/o/ The use of Chris Brown’s song Forever in the hit YouTube video JK Wedding Dance (with a link to buy the track) sent the song to number 4 in the iTunes chart and number 3 in the Amazon chart Source: Google blog, July 2009 http://googleblog.blogspot.com/2009/07/i-now-pronounce-you-monetized-youtube.html Produced by 41 Property of Aegis Media. All rights reserved.
- 42. Next Twitter’s short url service bit.ly plans to mine Generation Effectiveness it’s data to provide analytics http://www.flickr.com/photos/tudor/3283083059/sizes/o/ “We’re seeing more than a billion clicks in the course of a month. Looking at that volume of data, we can see the most interesting and the most important content that is being shared across the whole of the real-time web.” Source: Andrew Cohen of Bitly, July 2009 http://www.wired.com/epicenter/2009/07/twitter-url-service-bitly-says-no-to-ads-yes-to-data-mining-news/ Produced by 42 Property of Aegis Media. All rights reserved.
- 43. The ‘Stephen Fry Effect‘’pushed a book into the top Next Generation Effectiveness 3 of the Amazon chart http://www.flickr.com/photos/tudor/3283083059/sizes/o/ A single tweet by Stephen Fry – which was then re-tweeted by several of his followers – pushed a book to 3rd place in Amazon’s chart Source: Bookhugger blog, September 2009 http://bookhugger.co.uk/2009/09/the-stephen-fry-effect/ Produced by 43 Property of Aegis Media. All rights reserved.
- 44. Next Generation Effectiveness More information: Dan.calladine@carat.com Produced by Property of Aegis Media. All rights reserved.