F&I and Social Media- A Good Match or a Waste of Time?
F&I and Social Media- A Good Match or a Waste of Time?w/ David JohnsonPersuasiveConcepts.com
What Social Is And Isn’t • It’s NOT about selling • It is about building trust • It’s NOT about pushing product • It’s about becoming an authority • It’s NOT about creating a brand (F&I) • It’s about righting a prejudice. • It’s about becoming a trusted advisor. • It’s about maintaining your credibility AND professionalism.
Don’t be a hippy, social isn’t all about butterflies and rainbows.
Becoming An Authority• Be different, stand out from the crowd. – Be a leader, become THE expert. – Learn all that you can.• A person of authority is the go to.• Stay “professional”• Like, Know, And Trust• Authority = Trust = Sales
So? What Does That Mean?• Old axiom: If you want people to buy, you must first sell yourself• People are looking for a trusted adviser in a low trust industry.• Being trusted leads to more deliveries, higher F&I penetration,and products sold.
The 3 Keys To Unlocking Authority1. Don’t focus on the result so much, focus on the process.2. Know what you are talking about.3. Be consistent.
Blogging To Build Authority• Be passionate, create your content with a strong voice. • Post: What To Do When Your Bank Turns Your Down For An Auto Loan • Video: 5 Tips To Keep Your Credit In Tip Top Shape • Webinar: Living Debt Free Within 5 Years• Have a vision, what is your goal?• Create a strong about me page.• Answer all questions, respond to all comments• Disagree – Point out incorrect information
Build It And They Will Come• Your blog is your hub, use outposts to interact andengage.• Use LinkedIn To Network: 1. Finding The Right People To Connect With 2. Connecting With the Right People 3. Give, Give, Give 4. Be A Connector 5. Don’t Be A Single Serving Friend
You just made me sit through allthat and you didn’t answer thequestion! Answer it now… orelse! The question: F&I and Social Media- A Good Match or a Waste of Time?