Developing a Successful Automotive Social Media Strategy

WELCOME
Developing A Successful Social Marketing Strategy
By David Johnson, NextGenDealer.com

What Social Marketing Can Do For You
Build Community
Provides Opportunities For Customer Support
Aides In Branding And Building Brand Awareness
Allows For Both Personal & Business Development
Offers Direct Selling Opportunities
Purpose and objectives
Develop A Strategy That Includes All Of The Above!

Things will change
The ONLY constant in social marketing is that things WILL change, embrace the chaos!
Social Media is NOT the conversation, its merely the vessel.

The 3 Phases Of Dealer Social Maturity
Social Maturity

4 Steps To Creating A Successful Strategy
Investigate
Define Objectives
Choose Actions
Pick The Platforms
4 Parts Of Success
Never Put The Cart
Before The Horse!

Step 1, Investigate
Investigate your market, where are people hanging out?
Take good notes.
Use Twitter, Facebook and other local forums.
Investigate

Step 1, Investigate
Questions To Answer
What are people saying about us?
About our competition?
Who’s saying it?
Where are they saying it at?
What’s our share of voice?
What’s the percentage of positive to negative comments?
Investigate

Step 2, Define Objectives
What do you want to accomplish?
A S.M.A.R.T strategy.
Specific
Measurable
Attainable
Realistic
Timely
Define Objectives
Reminder: High goals are frequently easier toachieve than a lower ones because they exert a higher level of motivational force.

Step 2, Define Objectives
Build Community
Provides Opportunities For Customer Support
Aides In Branding And Building Brand Awareness
Allows For Both Personal & Business Development
Offers Direct Selling Opportunities
Define Objectives

Step 3, Choose Your Actions
What are the actions you will be performing to meet your objectives?
How are you going to build community?
Will you be blogging? Podcasting?
Will you be including social media with your offline advertising?
Choose Your Actions

Step 4, Choose Your Platforms
Don’t put the cart before the horse, chose your platforms last.
Which platforms will aid you in completing your actions so that you can reach your objectives.
Use the notes you took in step one!
Choose Your Platforms

THANK YOU
David Johnson
David@PersuasiveConcepts.com
Company Site: NextGenDealer.com
Blog: PersuasiveConcepts.com
Facebook: Facebook.com/DavidJohnson101
Questions

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Developing a Successful Automotive Social Media Strategy

by Next Generation Dealer Services on May 21, 2010

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Developing a Successful Automotive Social Media Strategy — Presentation Transcript