• Save
Developing a Successful Automotive Social Media Strategy
Upcoming SlideShare
Loading in...5
×
 

Developing a Successful Automotive Social Media Strategy

on

  • 2,258 views

 

Statistics

Views

Total Views
2,258
Views on SlideShare
2,163
Embed Views
95

Actions

Likes
3
Downloads
0
Comments
0

4 Embeds 95

http://www.persuasiveconcepts.com 51
http://www.slideshare.net 37
http://nextgendealer.com 4
http://www.linkedin.com 3

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Developing a Successful Automotive Social Media Strategy Developing a Successful Automotive Social Media Strategy Presentation Transcript

    • WELCOME
      Developing A Successful Social Marketing Strategy
      By David Johnson, NextGenDealer.com
    • What Social Marketing Can Do For You
      • Build Community
      • Provides Opportunities For Customer Support
      • Aides In Branding And Building Brand Awareness
      • Allows For Both Personal & Business Development
      • Offers Direct Selling Opportunities
      Purpose and objectives
      Develop A Strategy That Includes All Of The Above!
    • Things will change
      The ONLY constant in social marketing is that things WILL change, embrace the chaos!
      Social Media is NOT the conversation, its merely the vessel.
    • The 3 Phases Of Dealer Social Maturity
      Social Maturity
    • 4 Steps To Creating A Successful Strategy
      • Investigate
      • Define Objectives
      • Choose Actions
      • Pick The Platforms
      4 Parts Of Success
      Never Put The Cart
      Before The Horse!
    • Step 1, Investigate
      • Investigate your market, where are people hanging out?
      • Take good notes.
      • Use Twitter, Facebook and other local forums.
      Investigate
    • Step 1, Investigate
      Questions To Answer
      • What are people saying about us?
      • About our competition?
      • Who’s saying it?
      • Where are they saying it at?
      • What’s our share of voice?
      • What’s the percentage of positive to negative comments?
      Investigate
    • Step 2, Define Objectives
      • What do you want to accomplish?
      • A S.M.A.R.T strategy.
      • Specific
      • Measurable
      • Attainable
      • Realistic
      • Timely
      Define Objectives
      Reminder: High goals are frequently easier toachieve than a lower ones because they exert a higher level of motivational force.
    • Step 2, Define Objectives
      • Build Community
      • Provides Opportunities For Customer Support
      • Aides In Branding And Building Brand Awareness
      • Allows For Both Personal & Business Development
      • Offers Direct Selling Opportunities
      Define Objectives
    • Step 3, Choose Your Actions
      • What are the actions you will be performing to meet your objectives?
      • How are you going to build community?
      • Will you be blogging? Podcasting?
      • Will you be including social media with your offline advertising?
      Choose Your Actions
    • Step 4, Choose Your Platforms
      • Don’t put the cart before the horse, chose your platforms last.
      • Which platforms will aid you in completing your actions so that you can reach your objectives.
      • Use the notes you took in step one!
      Choose Your Platforms
    • THANK YOU
      • David Johnson
      • David@PersuasiveConcepts.com
      • Company Site: NextGenDealer.com
      • Blog: PersuasiveConcepts.com
      • Facebook: Facebook.com/DavidJohnson101
      Questions