Creating Customers Who Create Customers

Creating Customers Who Create Customers
The Real Power Behind Social Media
By: David Johnson NextGenDealer.com

Customer Loyalty IS The Missing Piece Of The Puzzle
A “Ford Man” or a “Chevy Family” doesn’t mean what it use to.
A loyal customer is created on purpose, not by accident.
A loyal customer CAN be influenced to create other customers, that’s what this webinar is all about.

Increasing Your Social Capitol
An Increase In Social Capitol Increases Customer Loyalty
Social networks have value, both online and off.
Social capitol has real value, both online and off.
You can “sell” on social networks once you have earnedthe right.
But, it’s much better to get yourcustomers to sell for you.

Facebook photo tagging.
Say something nice about them.
Ask if they feel comfortable referring people to you.
Facebook business card.
Twitter is an easy way to find and connect with people in your local market.
Search.Twitter.com
Friend Acquisition
Connecting With Your Real Life Customers Online

Influencing Word of Mouth
1. The Law of Reciprocation
Listen first, then respond.
Give, Give, Give!
Refer first.
Make recommendations.

2. Social Proof
The interview video.
Using LinkedIn to get recommendations from the influencers in your market.
Search locally using the advanced search feature.
Don’t use the standard "I'd like to add you to my professional network on LinkedIn.”
Instead use something like…

"My name is David Johnson, I'm a sales consultant at ABC Motors and I'm looking for professionals in Houston that I can refer to my customers should they ever have the need for somebody in your field. Looking forward to connect with you!“
Follow Up With: "How can I know if somebody I am speaking to is a good prospect for you?“ Bob Burg – Endless Referrals
Give recommendation to get recommendations.

3. Becoming a Friend IRL
Tupperware did a study and found that guests of a Tupperware party were 3 times more likely to purchase products because they liked the party’s hostess than because they liked the product.
Showcase similarities.
Give praise.
Influence by association.
Authority

One Sentence Persuasion
“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.”
- Blair Warren

Contact Me
Email: David@PersuasiveConcepts.com
Personal Blog: PersuasiveConcepts.com
Company Blog: NextGenDealer.com
Facebook:Facebook.com/DavidJohnson101
Questions

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Creating Customers Who Create Customers

by Next Generation Dealer Services on May 17, 2010

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