Blogging 101<br />An Auto Dealers Guide <br />To Creating Influence<br />Next Generation Dealer Services<br />David Johnso...
Why You Should Be Blogging<br />It Creates Authority<br />Creates Influence<br />Creates Community<br />Search Engines Lov...
Two Type Of Blogs<br />
5 Steps To Establishing A Dealer Blog<br />Establish A Goal For The Blog<br />Will It Provide Dealership News<br />How-To ...
Steps To Establishing A Dealer Blog<br />Set Writing Guidelines & Provide A Deadline<br />
2 Factors To Consider When Writing Your Blog Posts<br />The Search Engines & Your Readers!<br />
The Title (Headline)<br />Use Your Main Keywords<br />Make It Catchy – Turn a Browser Into A Reader<br />Types Of Headline...
Content<br />Find Ideas<br />Your Customers<br />Twitter Search<br />Yahoo Answers<br />Use Bullet Points And Sub Headline...
Repurpose Your Content<br />Create A Slideshow <br />Create A Video<br />Create A Podcast<br />
Free Downloads, RSS Feeds & Email Alerts<br />Create A Compelling Download- An eBook. <br />Offer A Newsletter<br />Offer ...
Your Social Hub<br />Social Syndicate<br />Facebook<br />LinkedIn<br />Twitter<br />Podcast Directories<br />YouTube<br />...
Contact Me<br />David@PersuasiveConcepts.com<br />Facebook.com/NextGenerationDealer<br />Blog: PersuasiveConcepts.com<br /...
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Blogging 101: An Auto Dealers Guide To Creating Social Media Authority

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Blogging 101: An Auto Dealers Guide To Creating Social Media Authority

  1. 1. Blogging 101<br />An Auto Dealers Guide <br />To Creating Influence<br />Next Generation Dealer Services<br />David Johnson<br />June 11th, 2010<br />
  2. 2. Why You Should Be Blogging<br />It Creates Authority<br />Creates Influence<br />Creates Community<br />Search Engines Love Blogs<br />Builds Personal Brand<br />It’s The Hub Of Your Social Network<br />Very Low Cost<br />
  3. 3. Two Type Of Blogs<br />
  4. 4. 5 Steps To Establishing A Dealer Blog<br />Establish A Goal For The Blog<br />Will It Provide Dealership News<br />How-To Content<br />Or Something A Little More Personal<br />Develop A Set Of Keywords<br />https://adwords.google.com/select/KeywordToolExternal<br />Map Out Specific Topics, Create A Calendar And Stick To It<br />Decide Who Will Be Blogging<br />
  5. 5. Steps To Establishing A Dealer Blog<br />Set Writing Guidelines & Provide A Deadline<br />
  6. 6. 2 Factors To Consider When Writing Your Blog Posts<br />The Search Engines & Your Readers!<br />
  7. 7. The Title (Headline)<br />Use Your Main Keywords<br />Make It Catchy – Turn a Browser Into A Reader<br />Types Of Headlines<br />How-To’s<br />News Headlines<br />Direct <br />Questions <br />Informational<br />Testimonials<br />Commands<br />
  8. 8. Content<br />Find Ideas<br />Your Customers<br />Twitter Search<br />Yahoo Answers<br />Use Bullet Points And Sub Headlines <br />Don’t Like To Write, Use Video<br />Mix It Up, Vary Your Content<br />Call To Action<br />Tags & Categories<br />
  9. 9. Repurpose Your Content<br />Create A Slideshow <br />Create A Video<br />Create A Podcast<br />
  10. 10. Free Downloads, RSS Feeds & Email Alerts<br />Create A Compelling Download- An eBook. <br />Offer A Newsletter<br />Offer RSS Feeds And Encourage People To Use It.<br />Give The Option To Subscribe Using Email <br />
  11. 11. Your Social Hub<br />Social Syndicate<br />Facebook<br />LinkedIn<br />Twitter<br />Podcast Directories<br />YouTube<br />SlideShare<br />Social Bookmarks<br />Ask Your Social Networks For Help<br />
  12. 12. Contact Me<br />David@PersuasiveConcepts.com<br />Facebook.com/NextGenerationDealer<br />Blog: PersuasiveConcepts.com<br />Company: NextGenDealer.com<br />Outsourced Social Media Department<br />

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