Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at Video ads , the resources required, along with the execution details, tips, and additional considerations in running your campaign.
Introduction to video ads Video advertising has lately blossomed and is becoming a staple of online marketing. Sites such as YouTube and Google Video have also quickly gone from being places where users post short home videos, to places where businesses and major corporations are posting their own videos and online commercials.
Cost and timeframe Video ad production can be a fairly expensive proposition, depending on how it's done. Professional video equipment is expensive, as are professional services. Producing a video can take as much time as you care to put into it, or as little.
Execution details The first step in producing a video is coming up with the script, or guideline. Once that is done you must look at the shooting and editing. Finally Distribution and uploading comes into the picture and can be done through a variety of channels.
Tips You must create a memorable scene or image that sticks in people's minds and which causes them to refer others to the video ad. Remember video ads should be specific in what actions you want your audience to take. Spell out clearly if you want them to visit another site, or call a phone number, or email for more information.
Additional considerations Quick, easy, and cheap videos can be made by taking still photographs and editing them using a video editing system. You can mass produce them very quickly and they don't require anything other than the most basic editing skills.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.