Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look shopping cart software , the cost and skills required, Usage scenario, along with the selection checklist, tips and additional tools.
Overview of shopping cart software Shopping cart software is a program integrated into ecommerce websites which allows users to purchase items, review selections, choose colors, sizes, quantities, and otherwise place orders for merchandise. Shopping carts can be used with online payment systems like Paypal, or with credit card companies like Visa, MasterCard.
Cost and skills required Shopping cart software can be purchased for most any price, starting at around $50, with better ones costing hundreds of dollars. Credit-card-based shopping cart software programs may require knowledge of HTML and Perl CGI scripts, although newer products are becoming easier to install and requiring less technical skill.
Usage scenario Anyone with an ecommerce website will need to learn about and implement some type of shopping cart software. Many hosting companies offer this free of charge, but learning about the different features and variable between types can be useful.
Checklist before selection You must make sure that the following features are available before selecting a shopping cart software :- Paypal and Credit card compatible, Customer service, Inventory controls (number of items ordered, sizes, colors, etc.) and Media integration
Tips Looking for a shopping cart program which offers easy and intuitive administration features will help site owners be able to easily adjust and manage their sites. Shopping cart software programs which offer search engine optimization features will save you plenty of time which you would have to spend doing the optimization yourself.
Additional tools to consider Some additional tools you can consider along with shopping cart software are :- Macromedia Dreamweaver, Macromedia Flash, Microsoft Office, Front Page, and Paypal.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.