Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at Global search engine marketing , the resources required, along with the program management, tips, and additional considerations in running your campaign.
Introduction to Global search engine marketing Search engine marketing campaign is as easy as making a few clicks of the mouse. You can place your ads on the search engine results pages, websites, blogs, indexes, and directories. These programs allow you to set a variety of parameters such as time, geographic location. It means that you can set the parameters yourselves to conduct a search engine marketing campaign.
Cost and timeframe The costs for a search engine campaign are not necessarily a great deal, since users have full control over when, where, and how often their ads appear. You will have a certain number of ads for a certain amount of money. Although results can be seen almost immediately, perfecting a search engine marketing campaign will take some time.
Focus on results Keyword research is one of the most important aspects of paid search engine marketing. Understanding which words generate the most traffic, and then picking those which are economically viable for your budget will help get your campaign off the ground. Understanding your company and its demographics is also highly important.
Tips You can track the success and the metrics of each campaign, traffic patterns, email response rates, and sales information through web analytics tools. Optimizing your site and engaging in a link building campaign can help your sales and profits, and won't cost a thing, other than time
Additional considerations Web analytics is the study and data collection of visitors to a website, and is a powerful tool that you can use to understand your clients, visitors, and customers. You can view traffic patterns, email response rates, sales information, and other metrics through it.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
<ul><li>Introduction to search engine marketing </li></ul><ul><li>Cost and timeframe </li></ul><ul><li>Focus on results </li></ul><ul><li>Tips </li></ul><ul><li>Additional considerations </li></ul>Outline
<ul><li>Place ads on search engine results pages, websites, blogs, and directories </li></ul><ul><li>Set a variety of parameters such as time and geographic location </li></ul>Introduction to search engine marketing
<ul><li>Low cost </li></ul><ul><li>Certain number of ads for a certain amount of money </li></ul><ul><li>Results are immediate </li></ul><ul><li>Perfecting the campaign can take time </li></ul>Cost and timeframe
<ul><li>Conduct keyword research </li></ul><ul><li>Pick keywords as per popularity and your budget </li></ul><ul><li>Understand your company’s demographics </li></ul>Focus on results
<ul><li>Use web analytics tools </li></ul><ul><li>Engage in link building campaign </li></ul>Tips
<ul><li>Collect data through web analytics </li></ul>Additional considerations