Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at search engine advertising , the resources required, along with the action plan, tips, and alternative considerations in running your campaign.
Introduction to search engine advertising In this type of advertising ads appear when visitors search for related keywords. This type of advertising can also be budget friendly as users can set their budgetary requirements at almost any price. Search engine advertising is the most popular and best way of advertising on the internet.
Cost and timeframe Budgets can be set for all ranges. The cost required in running your search engine advertising campaign depends directly on the popularity of the keywords you want to purchase. You must be ready to spend some time in compiling data, comparing metrics and setting up the initial part of the campaign.
Action plan The first part of any online advertising campaign must be to determine budgetary requirements and limits, then to come up with a plan based on analysis of keywords and market needs. You can go with Google's AdWords which is by far the most popular and successful search engine advertising channel available.
Tips You should plan on running several different campaigns at the same time, especially at the beginning, to compare and compile data to see which keywords are indeed the best SEO can be done by adding keywords throughout the text and placing them in certain positions on the pages. SEO campaign is a strong linking campaign and the more links from quality sites, the better will be the rankings for your site.
Alternative considerations Classified advertising is cheaper and very effective. Through software you can automatically submit one ad to hundreds or even thousands of classifieds sites with just one click of the mouse.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
<ul><li>Introduction to search engine advertising </li></ul><ul><li>Cost and timeframe </li></ul><ul><li>Action plan </li></ul><ul><li>Tips </li></ul><ul><li>Alternative considerations </li></ul>Outline
<ul><li>Ads show up on pages of search results </li></ul><ul><li>Search advertising can fit in almost any budget </li></ul>Introduction to search engine advertising
<ul><li>Budgets can be set for all ranges </li></ul><ul><li>Cost depends on keywords selected </li></ul><ul><li>Fair amount of time is required for campaign to set up </li></ul>Cost and timeframe
<ul><li>Determine your budget </li></ul><ul><li>Conduct keyword analysis </li></ul><ul><li>Go with Google’s AdWords program </li></ul>Action plan
<ul><li>Run several campaign simultaneously </li></ul><ul><li>Run a Search engine optimization campaign </li></ul>Tips