Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at retail marketing, the cost and time required, along with the execution details, tips, and alternatives in running your campaign.
Introduction to retail marketing Retail operation is a combination of branding and service, and is typically done in a fixed location such as a store or kiosk, but can also include home delivery service. More recently, ecommerce has caught on where in you sell your goods and services through a virtual store online, and customers can come to your site and view different products, read about them, and make a purchase.
Cost and timeframe Costs in retail marketing can vary from industry to industry, store to store, and product to product. Retail marketing is an ongoing process which lasts throughout the life of your business.
Execution plan Franchising, branding, and packaging are all key components to retail marketing, and all of which you should consider when devising a retail marketing plan. Create an identity for your company and product that stays with people and is easily identifiable.
Tips and tactics The key factor in retail marketing is to know your customers, the demographic make up of who buys your products, and their shopping habits. While it is important to understand your own company and products, one eye must always be focused on your industry and its trends.
Alternatives to consider Search engine ads are the tried and true method of internet advertising. You must venture into these campaigns to further advertise your online or fixed retail store.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
<ul><li>Introduction to retail operation </li></ul><ul><li>Cost and timeframe </li></ul><ul><li>Execution plan </li></ul><ul><li>Tips and tactics </li></ul><ul><li>Alternatives to consider </li></ul>Outline
<ul><li>Combination of branding and service </li></ul><ul><li>Includes selling from a fixed store and/or delivery </li></ul><ul><li>E-commerce is the latest trend </li></ul>Introduction to retail operation
<ul><li>Cost depends on industry to industry </li></ul><ul><li>Cost can vary as per store, product, professionals hired etc. </li></ul><ul><li>Ongoing process and not time bound </li></ul>Cost and timeframe
<ul><li>Plan out franchising, branding and packaging </li></ul><ul><li>Create an identity </li></ul>Execution plan
<ul><li>Know your customer </li></ul><ul><li>Understand the industry and trends </li></ul>Tips and tactics
<ul><li>Search Engine Ads for Retail Store </li></ul>Alternatives to consider