Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at promotional newsletters , the cost and time required, along with the execution details, tips, and alternatives in running your campaign.
Introduction to promotional newsletters Through informative newsletters you can explain your company's products and services in-depth. Promotional newsletters are great ways to establish yourselves as an experts in your chosen field, and to communicate special offers, and deals.
Cost and timeframe Mailing lists can be rented for around $100 per 1000 addresses in case you haven't compiled your own. Aside from that expense, freelance writers can be hired for reasonable rates. The creation and distribution of email newsletters is much quicker than traditional newsletters. While the printing and mailing of hard copy newsletters will take you quite some time, electronic distribution makes the whole process much easier.
Execution details You can save a lot of time on the production and design stage of the newsletter by using templates. Adding your website link to newsletters is also a great way to get hits to your website. Teaser articles can be written in which a section of the article is published in the newsletter, but the reader has to visit the site to finish reading the whole piece.
Tips Providing useful information about not just your product but also the industry will keep readers interested in your newsletters. Running contests, offering give aways, asking referrals are good ways to keep users engaged with your campaign. Customer testimonials are also a great way to allow clients to boast about your company.
Additional considerations A marketing way that is growing in popularity is through viral emails. The best way you can use the viral effect is through interesting, strange, funny, wacky, or any other kind of video or photo which is sure to grab someone's attention.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
<ul><li>Introduction to promotional newsletters </li></ul><ul><li>Cost and timeframe </li></ul><ul><li>Execution details </li></ul><ul><li>Tips </li></ul><ul><li>Additional considerations </li></ul>Outline
<ul><li>In-depth and informative document about the product and the company </li></ul><ul><li>Marketers through newsletters establish themselves as experts in their chosen fields </li></ul>Introduction to promotional newsletters
<ul><li>Cost for renting contacts ( in case you don’t have your own) </li></ul><ul><li>Cost for freelance writers </li></ul><ul><li>Time required in designing </li></ul><ul><li>Hard copy newsletters take much more time than emails </li></ul>Cost and timeframe
<ul><li>Use templates instead of designing your newsletter </li></ul><ul><li>Add links of your website </li></ul><ul><li>Use teaser articles </li></ul>Execution details